Director, Analytic Consulting

Publicis Groupe ANZ; Town of Boston (NY); On-site; USD 128,000 - 269,000; Full time

Benefits offered by this job

Time off and holidays

Parental leave

Comprehensive health coverage

401(k) plan

Tuition assistance

Commuter benefits

Employee recognition

Job summary

Epsilon seeks a Director of Analytics to lead the Analytics Consulting practice for Financial Services clients. You will translate complex marketing challenges into scalable analytic solutions and partner with Data Science, AI, Strategy, and Delivery teams to drive measurable business impact.

You will manage and mentor analytic associates, collaborate with onshore and offshore teams, and define measurement strategies across paid and owned channels, ensuring client-focused insights and growth

Qualifications

• Bachelor’s degree in a quantitative discipline.
• 8+ years of experience in data science, analytics, or ML, with marketing analytics preferred.
• Strong understanding of customer-level marketing analytics, attribution, incrementality, and optimization.
• Experience with large, row-level datasets including advertising, site activity, and sales data.
• Proficiency with SQL, Python, or similar tools.

Responsibilities

• Serve as client-facing lead for Analytic Services across Financial Service relationships.
• Define paid media measurement strategies and KPI frameworks for campaigns.
• Translate methodologies like experimentation and causal inference into client insights.
• Deliver analytics, ML, and AI-driven solutions to improve marketing effectiveness.
• Coordinate onshore/offshore teams in designing and delivering end-to-end analytics solutions.
• Communicate actionable insights and executive-ready narratives to clients.

Skills

Data science

Analytics

Experimentation

Causal inference

Marketing analytics

Communication

Leadership

Collaboration

Education

Bachelor’s degree in a quantitative discipline

Tools

SQL

Python

Databricks

R

Job description

Company Description

Epsilon is seeking a Director of Analytics to join our Analytics Consulting (AC) practice, part of the Analytic Services team, focused on our Financial Services clients. The Director provides a clear, strategic, forward-looking vision based on data and analytics that enables effective decision making and delivers measurable business impacts.

In this role, you will collaborate closely with Data Science, AI, Strategy, Client Services, Product, and Delivery teams to translate complex marketing and media challenges into scalable analytic solutions. You will support consultative client engagements, define measurement approaches for paid and owned channels, and help clients adopt Epsilon's analytic capabilities, proprietary datasets, cleanroom environments, and media measurement solutions.

The ideal candidate is a highly collaborative, data-driven, team player that can develop and execute complex analytic solutions to support insights, activation, and measurement for our clients. The Director candidate has excellent communication skills, and can coordinate a talented team of analytic associates in the execution and delivery of our products and services.

Responsibilities

• Serve as a client-facing lead for Analytic Services across Financial Service relationships of varying size and complexity
• Define paid media measurement strategies for brand, performance, and customer-level campaigns, creating alignment on KPI frameworks, success metrics, and reporting expectations across client and internal stakeholders
• Translate complex methodologies, including experimentation, causal inference, attribution, segmentation, predictive modeling, incrementality, and closed-loop measurement, into clear, client-friendly insights and guidance
• Partner cross-functionally to deliver advanced analytics, machine learning, and AI-driven solutions that improve marketing effectiveness across paid and owned media channels
• Collaborate with junior resources to manage the delivery of audience measurement and insights
• Coordinate onshore and offshore analytic consulting, data science, and junior analytics resources in designing, executing, validating, and delivering end-to-end analytics solutions
• Define measurement strategies for marketing campaigns, creating alignment on KPI frameworks across all interested stakeholders
• Partner with client’s marketing and analytic teams, understand their workstreams, and help interpret results and make optimization decisions across audience, offer, creative, etc.
• Develop and communicate actionable insights, optimization recommendations, executive-ready narratives, and quantifiable business impact to clients and senior stakeholders
• Access and analyze data in Epsilon’s proprietary tools, PeopleCloud, cleanroom environments, CDPs, and other data platforms to measure audience quality, media exposure, campaign outcomes, online and offline sales impact, and customer behavior
• Develop an understanding of Epsilon’s current analytic capabilities, marketing platforms, and proprietary datasets
• Communicate and manage project execution (timeliness, quality, communication, creative solutioning, etc.) with your client and analytic leaders
• Collaborate effectively with internal teams including Analytics, Consulting, Client Services, Product, Technology, Data Science, AI, and Delivery to deliver integrated solutions
• Coach, mentor, and develop analytics team members while fostering a collaborative, high-performance culture focused on client value, innovation, and continuous improvement

Qualifications

• Bachelor’s degree in a quantitative discipline (Statistics, Economics, Mathematics, Marketing Analytics, Engineering, Physics, Computer Science or related disciplines)
• 8+ years of experience in data science, analytics, or machine learning, with strong preference for marketing analytics experience
• Deep understanding of customer-level marketing analytics, audience creation, segmentation, campaign performance measurement, testing, attribution, incrementality, closed-loop measurement, and optimization
• Ability to design and execute analyses using large record-level datasets, including advertising impressions, site visitation, audience attributes, campaign activity, online sales, offline sales, and customer behavior data
• Experience measuring audience performance using first-party data, Epsilon-owned data assets, CDPs, cleanroom environments, media exposure data, and other combined data sources
• Working knowledge of statistical methods, experimental design, hypothesis testing, causal inference, predictive modeling, segmentation, and marketing measurement methodologies
• Demonstrated experience analyzing paid media performance across channels such as programmatic, search, social, display, connected TV, experiential, and out-of-home, including understanding how these channels contribute to digital and broader marketing measurement
• Proficiency with SQL, Python, or similar data manipulation and analytic tools
• Strong planning, prioritization, and project management skills, with ability to manage multiple analytics projects, requests, timelines, and resources concurrently
• Excellent verbal and written communication skills, with ability to simplify complexity, foster dialogue across teams, and present analytic findings in a clear, compelling, business-focused manner
• Skilled in data visualization and executive-level storytelling to communicate the value of analytics to senior stakeholders
• Proven ability to collaborate across interdisciplinary teams including Strategy, Client Services, Product, Technology, Data Science, AI, Delivery, and Analytics
• Highly motivated, collaborative, intellectually curious, and results-oriented, with a focus on innovation, continuous improvement, and client value realization
• Natural curiosity for exploring data and finding the untold story
• Ability to simplify complexity, communicate clearly and teach others

ADDITIONAL USEFUL, BUT NOT REQUIRED, SKILLS

• Master’s degree in Statistics, Economics, Data Science, Business Analytics, Marketing Analytics, or a related quantitative field
• Familiarity with Databricks or similar large-scale analytics platforms
• Experience with data visualization tools and executive reporting environments
• Experience with media mix modeling, fractional attribution, multi-touch attribution, brand lift, incrementality testing, sales lift, and other marketing measurement solutions
• Experience working in the Financial Services sector, specifically with regards to FCRA data limitations

Additional Information

When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to [e-mail] to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. #LI-TG1

Compensation Range: USD $127,900.00 - USD $269,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/9/2026.