Director, AI Enablement

Bullish, Inc.; New York (NY); On-site; USD 225,000 - 325,000; Full time

Job summary

Bullish is seeking a Director of AI Enablement to define the AI strategy for our business teams and own its execution. You will build the AI Enablement function from the ground up, recruit the initial team, and scale AI tooling with engineering.

You will map high-value use cases, ship AI solutions—from copilots to workflow automation—create a self-serve model with clear KPIs for adoption and ROI, and report progress to the CTO and leadership.

Qualifications

• 8+ years with a product or technical background.
• Experience building and shipping AI solutions.
• Proficiency with AI workflow automation platforms and AI/ML tools.
• Solid understanding of LLMs, generative AI, and agentic workflows in a business context.
• Experience partnering with business teams to deliver measurable outcomes.
• Strong communication and executive influencing skills.

Responsibilities

• Own the AI strategy for business teams and deliver its outcomes.
• Build, configure, and deploy AI workflows and tools.
• Drive a fast-moving program: prototype, validate, ship, and kill what doesn’t.
• Create a self-enablement model for business teams to adopt AI tools.
• Scale the AI Enablement function by recruiting and leading teams.
• Report progress and ROI to CTO, COO, and executives.

Skills

AI strategy

Leadership

Product management

Communication

Business process redesign

Team building

Tools

n8n

Make

Zapier

LangChain

OpenAI APIs

Vertex AI

Claude

Job description

About Bullish Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services.

These include: Bullish Exchange – a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high-performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar. CoinDesk Indices – a collection of tradable proprietary and single-asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries. CoinDesk Data - a broad suite of digital assets market data and analytics, providing real-time insights into prices, trends, and market dynamics. CoinDesk Insights – a digital asset media and events provider and operator of Coindesk.com, a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology.

Reports to: Chief Technology Officer

The Opportunity Bullish Group is at an inflection point. Across Bullish and CoinDesk, we are reshaping how our business teams work, and AI is central to that ambition. This is a rare opportunity to own that transformation end to end. As Director of AI Enablement, you will define the AI strategy for our business teams and be directly accountable for its execution. You will build and lead the AI Enablement function from the ground up — starting as the first hire, then recruiting the team needed to scale what works. You will partner closely with engineering, who have their own AI tooling and infrastructure, while owning the strategy and delivery for business team enablement. You need the technical fluency to build AI solutions yourself, and the leadership skills to scale them through others.

The Role

• Systematically finding where AI creates the most value — proactively mapping opportunities across business units, prioritising ruthlessly, and maintaining a pipeline of high-impact use cases
• Building and shipping AI solutions — from simple copilots to workflow automation to agent-driven orchestration, matching the right approach to the right problem
• Enabling teams to self-serve — creating the model, tools, and training that let business teams adopt and iterate on AI independently

What You’ll Do

• Own the AI strategy for business teams across the Bullish Group and be personally accountable for its delivery
• Build, configure, and deploy AI workflows and tools directly, setting the standard for quality and speed
• Drive a structured program that moves fast — prototype, validate, ship what works, kill what doesn’t
• Create a self-enablement model that equips business teams to adopt AI tools independently
• Build and lead the AI Enablement function from zero — recruit product managers, engineers, and process specialists as the work demands
• Set clear KPIs for adoption, efficiency, and ROI. Track them rigorously. Course correct when results fall short.
• Report to the CTO, COO, and executive leadership on progress, outcomes, and strategic direction

What You’ll Bring

• 8+ years with a product or technical background, with demonstrated experience driving operational change through technology
• A track record of personally building and shipping solutions — not only managing their delivery
• Proficiency with AI workflow automation platforms (n8n, Make, Zapier, or similar) and AI/ML tools (LangChain, OpenAI APIs, Vertex AI, Claude) — able to prototype without waiting for engineering
• A solid understanding of LLMs, generative AI, and agentic workflows, and how to apply them in a business context
• Experience working directly with business teams to identify problems, design solutions, and deliver measurable outcomes
• Strong communication skills — able to influence senior executives and energize frontline teams in equal measure
• Nice to Haves Experience in digital assets, financial services, or media
• Background in business process redesign or operational excellence
• Experience building a function or team from scratch

Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $225,000 - $325,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job related knowledge, skills and commensurate experience.

Bullish is proud to be an equal opportunity employer. We are fast evolving and striving towards being a globally-diverse community. With integrity at our core, our success is driven by a talented team of individuals and the different perspectives they are encouraged to bring to work every day.

A new breed of exchange. Learn more at www.bullish.com