Creative Strategist

Reach Digital; New York (NY); On-site; USD 228,000 - 255,000; Full time

Job summary

Reach Digital is seeking a Creative Director to lead the creative vision for Bullish and CoinDesk. This role is pivotal in shaping brand expression through innovative visual language while collaborating with cross-functional teams.

Ideal candidates will have over 10 years of professional experience in brand and digital creative environments, showcasing a strong mastery of design tools and a keen intuition for motion language. This position offers a competitive salary range and the opportunity to contribute to a diverse team in New York.

Qualifications

• 10+ years of experience in a leading studio or agency.
• Ability to build and evolve brand systems across audiences.
• Expertise in directing motion work and hands-on with design tools.

Responsibilities

• Lead the creative expression for Bullish and CoinDesk across various platforms.
• Steward and evolve brand systems of both companies.
• Champion creative practice using emerging tools and technologies.

Skills

Brand and digital creative work

Strong intuition for motion language

Mastery of Figma and Adobe Creative Suite

Outstanding presentation and storytelling skills

Tools

After Effects

Rive

Lottie

Job description

Creative Director

Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. These include: Bullish Exchange a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high-performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar. CoinDesk Indices a collection of tradable proprietary and single-asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries. CoinDesk Data - a broad suite of digital assets market data and analytics, providing real-time insights into prices, trends, and market dynamics. CoinDesk Insights a digital asset media and events provider and operator of Coindesk.com, a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology.

Reports to: VP, Creative

Opportunity

We are seeking a visionary Creative Director to lead the next chapter of brand and creative expression for Bullish and CoinDesk. This is a hands‑on, high‑impact role that pairs creative vision with disciplined craft, set against the backdrop of an ecosystem of brands operating at the frontier of crypto‑finance and media. As Creative Director, you will steward our brand systems as they mature, expand, and split into new audience layers translating raw ideas into bold visual language that moves people. You bring an injection of inspiration to the team: a deep curiosity for emerging tools, an active practice with AI‑assisted workflows, and an instinct for where craft, storytelling, and technology meet. Steering the work and raising the ceiling of what the team believes is possible.

What You’ll Do

• Lead the creative expression for Bullish and CoinDesk across marketing, events, business, editorial, web, and media surfaces setting a clear, ambitious bar for craft and originality.
• Steward and evolve the brand systems of both Bullish and CoinDesk as they mature: deepening visual language across touch points, supporting the brands with new audiences and products, and rewiring for the AI era.
• Develop and direct brand motion language establishing how our brands move, transition, and behave across film, social, product, events, and digital surfaces. Treat motion as a primary expression of brand, not a finishing layer.
• Direct creative output at the project and program level guiding designers and marketing partners through briefing, ideation, critique, and delivery.
• Champion a modern, exploratory creative practice actively tinkering with tools, mediums, AI workflows, and emerging design technologies; bringing the team along on the journey together.
• Keep the brand system moving adapting, extending, and rolling out the assets and guides that scale: brand portals, agency guidelines, LLM‑ and connector‑ready brand inputs, corporate templates, and partner‑facing systems.
• Partner cross‑functionally with Marketing, Product, Content, Events, Business, and Executive leadership to ensure creative work solves the right problems with aesthetic ambition.
• Own brand expression for the audiences across our ecosystem digital and product marketing, campaigns, sales collateral, event identity, research reports, social, multimedia, product lines and launches.
• Shape the strategy for custom imagery asset management, AI‑generated visuals, and visual differentiation across our brands, content lines, and tech stacks.
• Oversee creative for group‑level operations such as office branding, internal comms, swag drops, and creative services for the company.
• Present and articulate creative direction to senior leadership and stakeholders with clarity, conviction, and storytelling craft.
• Inspire and elevate the team modeling rigorous refinement, low ego, and accountable execution; embedding a culture where curiosity and craft are the standard.

What You Have

• 10+ years of professional experience leading brand and digital creative work at a leading studio, agency, or in‑house team with a portfolio that sets a high bar for visual ambition.
• Demonstrated ability to build and evolve brand systems that scale across audiences, products, and touchpoints not just campaigns, or UI.
• A point of view on craft, culture, and where design is going. You bring inspiration into the room and raise the team’s ambition by example.
• Strong intuition for motion language, timing, and animation principles. Comfortable directing motion work and ideally hands‑on with After Effects, Rive, Lottie, or similar to shape how the brand moves and behaves.
• Mastery of Figma, Adobe Creative Suite, and modern design workflows. Comfort moving between strategic direction and direct execution as the work demands, and openness to evolving your toolkit as new technologies emerge.
• Strong understanding of how a brand expresses itself across digital surfaces typography, layout, motion, interaction. Comfortable collaborating with web and engineering partners; familiarity with code‑adjacent tools is a plus.
• Proven ability to direct designers at the project level and work with stakeholders at the program level; give sharp critique, develop talent, and steer towards solutions.
• Outstanding presentation and storytelling skills. Comfortable articulating creative rationale to executives and partnering across Marketing, Product, Content, and Sales.
• Production discipline, file etiquette, and an eye for scalability. You model the workflow you want the team to adopt.
• A collaborative, open‑minded approach that prioritizes craft, end‑users, and the work over personal authorship.
• Comfortable working across teams in NYC, Cayman, London, and Hong Kong.

Bonus Points For

• Experience designing for crypto, financial services, or media products.
• Experience leading or contributing to brand refreshes and multi‑brand portfolios.
• Familiarity with editorial and research‑driven content environments.
• Hands‑on experience with AI‑assisted design workflows, generative imagery, or prompt‑based tooling.
• Familiarity with 3D tools and AI‑powered design platforms such as Framer, Midjourney, or WebGL.
• Proficiency with project management tools for project and program management.

Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $228,000 - $255,000 + discretionary annual target bonus + performance incentives/benefits. The offered salary will be reflective of job related knowledge, skills and commensurate experience.

Bullish is proud to be an equal opportunity employer. We are fast evolving and striving towards being a globally‑diverse community. With integrity at our core, our success is driven by a talented team of individuals and the different perspectives they are encouraged to bring to work every day.