Director, AI-Driven Consumer Insights & Audience Modeling

Ayzenberg; Pasadena (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Full medical, dental, and vision benefits

Matching 401(k)

Paid maternity/paternity leave

Unlimited PTO

Monthly wellness benefits

Annual education credit

Job summary

A leading advertising and media company based in Pasadena, CA is seeking a Director of Consumer Insights. This role emphasizes data engineering and validation, requiring a keen understanding of consumer psychology and predictive analytics. The ideal candidate has a strong analytical background with 4–7 years of experience, particularly in behavioral science. The company offers a hybrid work model and an appealing benefits package, including medical, dental, and vision coverage, alongside unlimited PTO and annual education incentives.

Qualifications

• 4–7+ years of experience in consumer insights, analytics, behavioral research, or data science.
• Experience in designing testing frameworks or validation systems for analytics or audience models.
• Strong foundation in audience segmentation and profiling.

Responsibilities

• Design and refine audience profiling frameworks.
• Engineer and validate psychographic and behavioral models.
• Apply machine learning and AI-enabled tools to consumer datasets.

Skills

Statistical modeling

Behavioral science

Predictive modeling

Data engineering

Analytical communication

Education

Bachelor’s or Master’s degree in a quantitative field

Tools

Python

R

SQL

Job description

A leading advertising and media company based in Pasadena, CA is seeking a Director of Consumer Insights. This role emphasizes data engineering and validation, requiring a keen understanding of consumer psychology and predictive analytics. The ideal candidate has a strong analytical background with 4–7 years of experience, particularly in behavioral science. The company offers a hybrid work model and an appealing benefits package, including medical, dental, and vision coverage, alongside unlimited PTO and annual education incentives.