Director, Advisor Marketing

Thrivent; Minneapolis (MN); On-site; USD 161,000 - 218,000; Full time

Benefits offered by this job

Performance bonuses

Medical, dental, and vision insurance

Health savings account

Flexible spending account

401k

Pension

Life and AD&D insurance

Disability insurance

Paid time off

Volunteer time off

Parental leave

Employee well-being benefits

Job summary

Thrivent seeks a Director of Advisor Marketing to lead the strategy and delivery of marketing capabilities that help advisors build stronger practices and deepen client relationships. This role partners with Distribution to translate advisor needs into differentiated, scalable solutions and chief marketing enablement across Thrivent.

The Director oversees an in-house advisor marketing agency, scalable resources, and training programs to empower advisors to market effectively, grow their

Qualifications

• 10+ years in Marketing with a focus on sales enablement, strategy and execution
• Advisor or field relationships or experience strongly preferred
• Financial services industry knowledge strongly preferred
• Strong verbal and written communication; ability to influence senior leaders

Responsibilities

• Lead advisor marketing strategy and service model across the advisor ecosystem
• Oversee in-house advisor marketing agency and provide strategic counsel
• Build a modern advisor marketing experience with scalable self-service tools and resources
• Drive enablement and adoption of Thrivent marketing capabilities
• Serve as the voice of the advisor within Marketing and translate field insights into priorities
• Connect Distribution and Marketing by partnering with field leaders and practices
• Lead and develop teams responsible for lead generation, content, campaigns and education

Skills

Marketing strategy

Sales enablement

Advisor relationships

Stakeholder influence

Leadership

Communication

Cross-functional collaboration

Management experience

Education

College degree

MBA or advanced degree

Job description

The Director, Advisor Marketing leads the strategy and delivery of marketing capabilities that help Thrivent advisors build stronger practices, deepen client relationships, and drive sustainable growth. This leader serves as a strategic partner to Distribution and the field, translating advisor needs and business priorities into differentiated, scalable marketing solutions.

The Director oversees a modern advisor marketing model that combines high-touch strategic support through our in-house marketing services, scalable self-service resources, and ongoing marketing training and enablement. This role ensures advisors have access to the right strategies, tools, content, training, and resources to market their practices effectively—while continuously evolving the experience to make marketing easier, more accessible, and more impactful for advisors.

The Director of Advisor Marketing is a key member of the Marketing Leadership team, reporting directly to the Vice President, Advisor Marketing.

The Director of Advisor Marketing is responsible for:

• Leading the advisor marketing strategy and service model across the advisor ecosystem, creating differentiated levels of support based on advisor needs, business objectives, and growth opportunities.
• Leading the in-house advisor marketing agency, providing strategic counsel and marketing execution support that enables advisors and practices to build their brands, generate demand, engage clients, and grow their businesses.
• Building a modern advisor marketing experience in partnership with Product Operating team, by developing scalable, self-service tools, campaigns, content, templates, and resources that advisors can easily access, customize, and activate to support their business goals.
• Driving advisor marketing enablement and adoption, equipping advisors with the knowledge, training, best practices, and guidance needed to confidently leverage Thrivent’s marketing capabilities and resources.
• Serving as the voice of the advisor within Marketing, bringing field insights, advisor needs, and emerging opportunities into the broader marketing organization and influencing priorities, products, content, and capabilities.
• Connecting Distribution and Marketing, building strong partnerships with field leaders, local engagement teams, individual practices, new Financial Advisors, and marketing teams to translate business priorities into effective marketing solutions.
• Leading and developing teams and resources responsible for key advisor growth capabilities, including lead generation, practice marketing, advisor content and collateral, campaign activation, and marketing education.

QUALIFICATIONS & SKILLS:

• 10+ years’ experience within Marketing with a focus on sales enablement marketing, marketing strategy and execution, client acquisition or recruitment marketing.
• Advisor or field relationships or experience strongly preferred.
• Financial services industry and product knowledge strongly preferred.
• College degree required; MBA or other advanced degrees preferred.
• Proven ability to build relationships with and influence across all levels within the organization.
• Strong verbal and written communication skills.
• Demonstrated ability to influence a broad group of stakeholders and senior leaders, often without direct authority or span of control, team-oriented consensus builder who understands how to achieve buy-in from different leaders, builds bridges and designs "win-win" solutions across a large, matrixed organization.
• Leadership experience, 10+ years of management experience.
• Collaborative style; focus on results and cross-enterprise solutions.

Pay TransparencyThrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $161,436.00 - $218,415.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.

• various bonuses (including, for example, annual or long-term incentives)
• medical, dental, and vision insurance
• health savings account
• flexible spending account
• 401k
• pension
• life and accidental death and dismemberment insurance
• disability insurance
• supplemental protection insurance
• 20 days of Paid Time Off each year
• Sick and Safe Time
• 10 paid company holidays
• Volunteer Time Off
• paid parental leave
• EAP
• well-being benefits, and other employee benefits

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [e-mail] call800-847-4836and request Human Resources.