Director, Account-Based Marketing (Remote)

Mediabistro; Town/Village of East Rochester (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking edtech organization dedicated to transforming early childhood education. As the Director of Account-Based Marketing, you will spearhead innovative marketing strategies targeting high-value accounts, driving pipeline and revenue growth through personalized campaigns. Collaborate with cross-functional teams to create impactful messaging and content, while leading a dynamic team focused on results. With a commitment to professional development and a flexible work environment, this role offers a unique opportunity to make a significant impact in the education sector.

Benefits

Competitive compensation package

Employee Equity Appreciation Program

Health and wellness insurance benefits

401k with employer match

Flexible work environment

Unlimited paid time off

Paid parental leave

Tuition assistance

Best in class technology equipment

Penthouse suite in downtown DC

Qualifications

• 10+ years of B2B marketing experience, with 3 years in ABM strategy.
• Proven track record of building and scaling ABM programs.
• Strong leadership and team management skills.

Responsibilities

• Lead the development of a comprehensive ABM strategy.
• Collaborate with Sales and Marketing for targeted account engagement.
• Define and track ABM performance metrics for optimization.

Skills

B2B Marketing

Account-Based Marketing (ABM)

Cross-Functional Leadership

CRM Tools (Salesforce)

Marketing Automation (Marketo, HubSpot)

Data Analysis

Communication Skills

Education

Bachelor's degree in Marketing or Business

MBA or ABM certification

Tools

Salesforce

Marketo

HubSpot

6sense

Demandbase

ZoomInfo

Terminus

Job description

Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.Join a working family that is dedicated to the mission of the work we do!

Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution : curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard / play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.

Position Overview

The Director of Account-Based Marketing (ABM) is responsible for leading the development and execution of a comprehensive ABM strategy that targets high-value accounts across our public and private target accounts. This role focuses on driving pipeline and revenue growth by orchestrating personalized, full-funnel marketing campaigns in close collaboration with Sales, Product Marketing, and Marketing Operations. You will design scalable ABM programs that align with business goals, integrate across digital and traditional channels, and deliver measurable results. The ideal candidate is a strategic thinker and hands-on operator with deep experience in B2B marketing, ABM frameworks, and cross-functional leadership.

Specific Roles & Responsibilities :

ABM Strategy and Framework Development

Build and lead a company-wide ABM strategy across one-to-one, one-to-few, and one-to-many programs targeting key accounts and verticals.

Define target account selection criteria in collaboration with Sales, Sales Ops, and Product Marketing using firmographic, technographic, and behavioral data.

Develop ABM goals, KPIs, and success metrics aligned with marketing-sourced and marketing-influenced pipeline and revenue.

Cross-Functional Orchestration

Serve as the primary marketing partner to Sales and the Market Development Representative (MDR) team for high-value account engagement.

Collaborate with Product Marketing and Content teams to develop account-specific messaging, value propositions, and content tailored to personas and buying stages.

Partner with the Digital Marketing Director and Director of Marketing Operations to operationalize personalized experiences across web, ads, email, and outbound sequences.

Program Design and Execution

Lead the design and execution of multi-channel, account-based programs including personalized email, direct mail, digital advertising, event activations, and sales enablement.

Own campaign orchestration for top-tier accounts, ensuring account intelligence, personalization, and sales alignment are integrated throughout.

Manage the development of ABM toolkits and playbooks for Sales and MDRs, including messaging, outreach templates, and content bundles.

Enablement and Sales Alignment

Build tight alignment with Sales leadership to ensure marketing programs support pipeline creation and acceleration goals.

Facilitate regular ABM check-ins with Sales to review account engagement data, pipeline performance, and collaborative actions.

Enable Sales and MDR teams with insights, ABM cadences, and tools that empower more effective outreach and engagement.

Measurement and Optimization

Define and track ABM performance metrics such as engagement scores, pipeline velocity, deal size, win rate, and ROI.

Work with the Marketing Analyst and Marketing Operations team to develop real-time dashboards that measure ABM program performance at the account and cohort level.

Continuously analyze and refine account targeting, messaging, and tactics to improve program efficiency and results.

Leadership and Team Development

Lead and mentor a growing ABM team, including ABM Managers or Specialists focused on program execution and account orchestration.

Drive a culture of collaboration, agility, and accountability within the ABM team and broader Demand Generation function.

Serve as the internal champion for ABM best practices, training, and innovation across the marketing organization.

Qualifications :

Bachelor's degree in Marketing, Business, or a related field; MBA or ABM certification (e.g., ITSMA) is a plus.

10+ years of B2B marketing experience, with at least 3 years focused on ABM strategy and execution in a complex, high-growth environment.

Proven track record of building and scaling ABM programs that generate pipeline and revenue from strategic accounts.

Deep understanding of the B2B buyer journey, persona development, and value-based messaging.

Experience partnering with Sales and using CRM (e.g., Salesforce) and marketing automation tools (e.g., Marketo, HubSpot) to track ABM program impact.

Proficiency in ABM and intent data platforms (e.g., 6sense, Demandbase, ZoomInfo, Terminus) and account engagement tools.

Strong leadership and team management skills, with a collaborative and proactive mindset.

Excellent communication and stakeholder management skills, with the ability to present ABM strategy and performance to executives and cross-functional leaders.

Why Teaching Strategies

At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go! We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.

Let's open the door to your career at Teaching Strategies!

Some additional benefits & perks while working with Teaching Strategies

Teaching Strategies offers our employees a robust suite of benefits and other perks which include :

Competitive compensation package

Employee Equity Appreciation Program

Health and wellness insurance benefits

401k with employer match

Flexible work environment

Unlimited paid time off (which includes paid holidays and Winter Break)

Paid parental leave

Tuition assistance, professional development, and opportunities for career growth

Best in class technology equipment for every employee

Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field

Teaching Strategies is an equal opportunity employer and is committed to fostering a workplace where everyone can thrive.

Equal Employment Opportunity (EEO)

Family and Medical Leave Act (FMLA)

Employee Polygraph Protection Act (EPPA)

J-18808-LjbffrRemote working / work at home options are available for this role.

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