Director

Bay Harbor Of River Falls; Town of River Falls, Northern (WI, KY); Hybrid; USD 55,000 - 80,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance

401(K)

Paid Time Off

Life Insurance

Employee Assistance Program (EAP)

Job summary

Bay Harbor of River Falls is seeking a compassionate and results-driven Facility Director to lead our growing assisted living community in River Falls, WI. You will drive operations, sales, and resident satisfaction with a focus on quality care and financial performance.

The role requires 3–5 years in senior living leadership, a strong budget and P&L mindset, and completion (or ability to complete) the Wisconsin DHS-assisted Living Administrator training.

Qualifications

• 21 years of age or older.
• 3–5 years of leadership experience in senior living.
• Track record of growing sales and occupancy in a senior living community.
• Strong financial acumen, including budget management and P&L ownership.
• Completion of Wisconsin DHS-approved Assisted Living Administrator training or ability to complete.

Responsibilities

• Provide overall leadership and direction for the community, ensuring smooth daily operations.
• Set expectations for staff performance, accountability, and resident service; address concerns quickly.
• Own the full sales process from inquiry to move-in; track lead activity and conversions.
• Build referral relationships with hospitals, rehab centers, and eldercare professionals.
• Foster positive relationships with residents and families and address concerns promptly.
• Collaborate with nursing to ensure care meets residents' needs and care plans.
• Monitor regulatory compliance, inspections, and corrective actions.
• Develop and manage the community budget and track financial indicators.
• Represent Bay Harbor at open houses and community events; oversee marketing efforts.

Skills

Leadership

Sales

Marketing

Budget management

P&L ownership

Education

Wisconsin DHS-approved Assisted Living Administrator training

Bachelor's degree

Job description

Facility Director
Full-Time | $55,000 - $80,000 per year
Bay Harbor of River Falls | River Falls, WI

Bay Harbor of River Falls is a growing assisted living community in River Falls, WI, and we're looking for a compassionate leader who is also a results-driven business leader. As Facility Director, you'll be the face of the community: the person prospective residents, families, and referral partners think of first.

Why You'll Love This Role

• Competitive Pay: $55,000–$80,000 annually
• Schedule: Monday–Friday daytime schedule with occasional weekends and holidays
• Mission-Driven Work: Lead a community that positively impacts residents and their families every day
• Supportive Team Culture: Collaborative environment where your leadership is valued

What You'll Do

Leadership and Community Operations

• Provide overall leadership and direction for the community, and make sure daily operations run smoothly and professionally.
• Set clear expectations for staff performance, accountability, and resident service, and address concerns quickly.

Sales, Marketing, and Census Development

• Own the full sales process, from first inquiry through tour, deposit, and move-in, tracking lead activity and conversion rates along the way.
• Build referral relationships with hospitals, rehab centers, home health and hospice agencies, physicians, and elder law and financial professionals in the River Falls area.

Resident and Family Relations

• Build positive relationships with residents and families, and keep communication open about services, expectations, and concerns.
• Respond to resident and family concerns promptly, and look for ways to improve satisfaction.

Resident Care and Quality

• Work with the nursing and clinical team to make sure care matches each resident's needs and care plan.
• Monitor quality indicators and resident outcomes, and make sure resident rights, privacy, and dignity are protected.

Staffing and Employee Management

• Recruit, hire, train, and retain a qualified team, and keep staffing levels where residents need them.
• Build and manage staff schedules that keep the community fully covered, and adjust coverage as resident needs change.
• Coach performance year-round, and recognize employees who go above and beyond.

Regulatory Compliance and Risk Management

• Keep the community in compliance with all federal, state, and local regulations, licenses, and required documentation.
• Prepare for regulatory inspections and surveys, and follow through on any corrective action plans.

Financial and Business Management

• Help build and manage the community budget, and track revenue, expenses, and other financial indicators.
• Approve purchases within your authority, and use census and financial data to guide growth decisions.

Marketing and Community Presence

• Serve as the face of Bay Harbor at open houses, senior fairs, and community events.
• Oversee marketing efforts, including social media, print, and advertising, to make sure they represent the community accurately.

Qualifications

Required:

• At minimum 21 years in age
• 3-5 years of leadership experience in senior living
• A track record of growing sales and occupancy in a senior living community
• Strong financial acumen, including budget management and P&L ownership
• Completion of (or the ability to complete) a Wisconsin DHS-approved Assisted Living Administrator training course

Preferred:

• A bachelor's degree

How You'll Be Measured

This role is accountable for measurable results, including:

• Occupancy and census growth
• Tour-to-deposit and deposit-to-move-in conversion
• Lead response time and follow-up
• Referral source development
• Resident and family satisfaction
• Employee retention
• Regulatory compliance
• Budget and financial performance

Benefits for Qualified Employees

• Health, Dental, and Vision Insurance
• 401(K)
• Paid Time Off
• Life Insurance
• Employee Assistance Program (EAP)

We are an Equal Opportunity Employer and are committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, genetic information, marital status, veteran or military status, citizenship status, pregnancy (including childbirth, lactation, and related conditions), political affiliation, or any other status protected by applicable federal, state, or local laws.

Applicants for this position must be able to produce a negative drug test. Applicants may be subject to a background check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, this organization will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position’s essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, this organization retains the right to change or assign other duties to this position.