Direct Response TV Media Buyer

Property Leads; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A performance marketing company is seeking a Direct Response TV Media Buyer to manage national cable TV media buying. This remote role focuses on driving high-volume, low-cost leads while negotiating efficient buys with TV networks and optimizing for cost-per-lead and return on ad spend. Candidates should have 2-5 years of experience in direct response TV buying and a strong analytical mindset.

Benefits

100% remote

Competitive compensation

Fast-moving team

Qualifications

• 2–5+ years experience buying direct response linear TV.
• Ability to negotiate low CPMs and uncover undervalued inventory.
• Strong working knowledge of media planning tools and tracking workflows.

Responsibilities

• Own media buying for national linear cable TV campaigns.
• Negotiate and secure highly efficient DR inventory.
• Optimize buys for cost-per-lead and ROAS.
• Report on KPIs including spend and conversion rate.

Skills

Negotiating low CPMs

Understanding of DR metrics

Media planning tools familiarity

Strong communication skills

Job description

Direct Response TV Media Buyer

Location: Remote (U.S. preferred)

About Property Leads

Property Leads is a fast-growing performance marketing company revolutionizing lead generation for real estate investors. We deliver high-quality, motivated seller leads to real estate professionals using data, creative, and media arbitrage at scale.

Role Overview

We’re hiring a Direct Response TV Media Buyer to own national linear cable TV media buying. This is a hands-on, high-impact role focused on driving high-volume, low-cost leads at strong CPLs and ROAS.

You’ll be responsible for negotiating efficient buys with TV networks, identifying high-value inventory, managing campaign flighting and pacing, and working with our growth and analytics teams to measure and optimize performance.

We are not looking for a brand-focused planner. We want a DR buyer who lives for low CPMs, high frequency, and strong conversion rates. You should know how to find undervalued inventory, stretch every dollar, and get campaigns live quickly.

What You’ll Do

• Own media buying for national linear cable TV campaigns from end to end
• Identify, negotiate, and secure highly efficient DR inventory across cable networks and dayparts
• Optimize buys for cost-per-lead and ROAS, not just impressions or GRPs
• Coordinate with internal growth team to align buys with landing pages, creative, and call tracking
• Monitor pacing, air dates, clearance rates, and performance daily
• Manage relationships with TV networks, rep firms, and DR media sellers
• Test and scale new stations, programs, and formats based on performance
• Report on KPIs including spend, CPL, conversion rate, lead quality, and return on ad spend

Who You Are

• 2–5+ years experience buying direct response linear TV, ideally across national cable networks
• Deep understanding of DR metrics (CPL, CPV, frequency, clearance, etc.)
• Proven ability to negotiate low CPMs and uncover undervalued remnant inventory
• Strong working knowledge of media planning tools, spreadsheets, and tracking workflows
• Comfortable operating independently and making fast decisions with imperfect information
• Analytical mindset—you can spot patterns in performance and adjust strategy accordingly
• Strong communication skills with vendors, reps, and internal stakeholders

Bonus Points

• Experience with call tracking tools, attribution platforms, or lead generation funnels
• Familiarity with response forecasting and historical clearance data
• Prior experience working at a DR agency or in-house buying team
• Exposure to programmatic or CTV buying (a plus, not required)

Why Join Property Leads?

• 100% remote – work from anywhere
• Help scale a proven growth engine into national TV
• Focus on performance, not fluff—real numbers, real results
• Fast-moving team, low bureaucracy, high ownership
• Competitive compensation with upside potential