Direct-Response Creative Strategist: Copy That Converts

Inno Supps; Las Vegas (NV); On-site; USD 75,000 - 110,000; Full time

Job summary

Inno Supps in Las Vegas seeks a Creative Strategist to transform ideas and product benefits into compelling copy that converts. This role emphasizes performance, requiring copy that stops the scroll, creates desire, and drives action.

You will own landing pages, advertorials, paid social ads, hooks and headlines; develop angles for Meta and TikTok; turn consumer insights into emotionally resonant stories; collaborate with design and performance teams to bring campaigns from concept to launch.

Qualifications

• Direct-response copywriting experience with proven results.
• Understanding hooks, awareness levels, offers, and conversion.
• Ability to switch between short-form ad copy and long-form landing pages.
• Strong writing speed without sacrificing quality.

Responsibilities

• Write high-converting landing pages, advertorials, paid social ads, hooks, headlines, and campaign copy
• Develop fresh angles, concepts, and messaging for Meta, TikTok, and performance funnels
• Turn product benefits and consumer insights into clear, compelling stories
• Collaborate with design, creative, and performance teams from concept to launch
• Analyze performance and iterate on hooks, angles, offers, and messaging
• Research competitors, pain points, market trends, and winning creative for opportunities
• Build multiple creative variations to support testing and scaling

Skills

Direct-response copywriting

Performance marketing

Headlines and hooks

Short-form and long-form copy

Testing and optimization

Job description

Inno Supps in Las Vegas seeks a Creative Strategist to transform ideas and product benefits into compelling copy that converts. This role emphasizes performance, requiring copy that stops the scroll, creates desire, and drives action.

You will own landing pages, advertorials, paid social ads, hooks and headlines; develop angles for Meta and TikTok; turn consumer insights into emotionally resonant stories; collaborate with design and performance teams to bring campaigns from concept to launch.