Direct Marketing Manager (Credit Card & Creative Strategy)

Prosper; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) with 5% match

Flexible time off

Parental leave

Wellness allowance

Health coverage

Udemy access

Childcare assistance

Pet insurance

Beneplace discounts

Job summary

Prosper is seeking a Direct Marketing Manager to own the Credit Card direct mail program, driving creative strategy, testing, and full production execution. You will partner with our Strategy, Analytics, and Legal teams to optimize campaigns across nationwide credit card promotions.

The role requires deep knowledge of direct mail, VDP, and print production, with strong vendor management and QA discipline to ensure compliant, high-impact communications.

Qualifications

• 5–8+ years of direct marketing experience in financial services or consumer lending.
• Experience in creative development and direct mail production management.
• Proven ability to manage complex print processes and vendor relationships.

Responsibilities

• Lead strategy, testing, and end-to-end production for Credit Card direct mail campaigns.
• Oversee lettershop operations, data transfers, and variable data printing.
• Manage external agencies and print vendors to ensure on-time, cost-effective campaigns.
• Establish rigorous QA, proofing, and compliance controls for all printed variants.
• Partner with Legal and Analytics for regulatory disclosures and performance insights.

Skills

Direct marketing

Direct mail production

Creative testing

VDP & print matrix

Excel

JIRA

Confluence

Tools

JIRA

Confluence

VDP tools

Job description

Your Role in Our Mission

Prosper is seeking a Direct Marketing Manager to lead creative strategy, campaign testing, and full end-to-end production execution for our Credit Card direct mail portfolio. Reporting directly to the Director of Direct Mail Strategy & Analytics, you will take direct ownership of our Credit Card direct response engine, working alongside our Senior Manager to manage our growing direct mail footprint and scale nationwide promotions for our flagship Credit Card Products.

We are looking for an innovative, data-driven marketer who blends creative strategy with rigorous production execution. In this role, you will not only drive creative testing and hyper-personalized messaging strategies, but also manage complex variable print matrix execution, print vendor relationships, proofing, and on-time campaign deployment.

• Creative Strategy & Testing: Lead the strategy, development, and rotation of Credit Card direct mail creative assets. Design and execute multi-variant test matrices to continuously optimize response, approval, and pull-through rates.


• Full-Lifecycle Production Execution: Manage end-to-end print and mail production, overseeing lettershop execution, data file transfers, variable data printing (VDP), postage optimization, and deployment schedules across all Credit Card streams.


• Vendor & Agency Management: Serve as the primary operational link with external creative agencies, print vendors, and lettershops to ensure campaign deliverables are produced efficiently, cost-effectively, and on time.


• Quality Assurance & Proofing: Establish rigorous proofing, sampling, and audit controls across complex variable data streams to guarantee 100% execution accuracy.


• Regulatory Compliance & FCRA Governance: Partner with Legal, Compliance, and Risk to ensure all pre-screen disclosures, credit terms, and FCRA requirements are flawlessly maintained across every printed variant.


• Performance Analysis: Partner with Analytics to track key performance metrics and leverage campaign results to inform future creative and production decisions.

• 5-8+ years of direct marketing experience in financial services or consumer lending, with hands-on expertise in both creative development and direct mail production management.


• Production & Print Expertise: Deep working knowledge of direct mail production processes, including digital/offset printing, variable data printing (VDP), postal regulations, and lettershop operations.


• Creative Direction & Testing: Experience writing or evaluating high-converting direct response copy, managing agency partners, and running multi-variant matrix testing.


• Detail-Oriented QA Mindset: Meticulous attention to detail with a proven track record of managing zero-defect campaigns in a highly regulated credit environment.


• Cross-Functional Tools: Proficient in Excel, JIRA, and Confluence, with strong project management skills in a fast-paced, deadline-driven environment.

First 30 Days: Integration & Baseline Assessment

Focus: Learning core systems, understanding team workflows, shadowing ongoing projects, and building initial team relationships.

By 60 Days: Deep Expertise & Strategic Development

Focus: Taking ownership of tasks, contributing to ongoing projects, and working with increasing independence under manager guidance.

By 90 Days: Strategic Independence & Executive Partnership

Focus: e.g. Full autonomous authority, strategic roadmap execution, cross-functional leadership, and executive partnership.

• A connected experience: We prioritize high-touch collaboration and flexibility. Whether you are working from our San Francisco or Phoenix offices or joining us as a fully remote team member, we provide the digital-first tools and intentional culture to keep you synced and supported.


• Invested in your future: A competitive salary and a 401(k) with a 5% company match to help you build long-term financial security.


• Holistic well-being: We provide the resources you need to thrive, from flexible time off and paid parental leave to an annual wellness allowance and comprehensive health coverage.


• Professional & personal growth: Take advantage of a suite of premium perks, including Udemy access, childcare assistance, pet insurance, and a bevy of additional savings through Beneplace.

#LI-AR1

About Us

Prosper introduced U.S. consumers to an innovative approach to personal finance as the first peer-to-peer lending platform in the country. Since 2005, Prosper has helped over 2 million customers achieve financial well-being through a comprehensive suite of digital personal finance products.

Prosper’s flagship personal loan* marketplace continues to offer unique value for both borrowers and investors, while the Prosper® Card¹ provides essential access to credit and flexibility for those managing their financial journey. Guided by its mission to advance financial well-being, Prosper is dedicated to helping people thrive by meeting people where they are with simple, trusted, and affordable financial solutions. Learn more at www.prosper.com.

We're on a mission to hire the very best, and we are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere. It is important to us that every hire connects with our vision, mission, and core values. Join a leading fintech company that's democratizing finance for all!

Our Values

• Diversity expands opportunities


• Collaboration creates better solutions


• Curiosity fuels our innovation


• Integrity defines all our relationships


• Excellence leads to longevitySimplicity guides our user experience


• Accountability at all levels drives results

Applicants have rights under Federal Employment Laws.

Family & Medical Leave Act (FMLA)

Equal Employment Opportunity (EEO)

Employee Polygraph Protection Act (EPPA)

California applicants: please click here to view our California Consumer Privacy Act (\"CCPA\") Notice for Applicants, which describes your rights under the CCPA.

Illinois applicants: please click here to view our Artificial Intelligence Notice for Applicants.

Prosper is committed to an inclusive and diverse workplace. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law, including the San Francisco Fair Chance Ordinance. Prosper will consider for employment qualified applicants who are non-US citizens and will provide green card sponsorship.

*All personal loans are made by WebBank.

¹The Prosper® Card is an unsecured credit card issued by Coastal Community Bank, Member FDIC, pursuant to license by Mastercard® International.