Email Channel Execution (AMPscript & HTML) - Sr. Market Information Manager

Bank of America

Charlotte (NC)

On-site

USD 109,000 - 154,000

Full time

9 days ago

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Benefits offered by this job

Benefits eligible
Discretionary incentive

Job summary

Bank of America is seeking an Email Production Manager to lead end-to-end email campaigns within the Email Channel. You will own build, testing, deployment, and QA, ensuring campaigns meet timing, content, and compliance standards.

In this role, you will collaborate with line of business stakeholders, technology teams, compliance, analytics, and vendors; you will optimize workflows and maintain assets using Salesforce Marketing Cloud, AMPscript, and HTML.

Qualifications

  • Proven experience in email production, execution, and operational delivery.
  • Deep hands on experience with Salesforce Marketing Cloud, including AMPscript and HTML for email development, execution, and troubleshooting.
  • Strong project and relationship management skills, with the ability to influence and collaborate across large, cross functional teams.
  • Demonstrated ability to manage multiple concurrent assignments independently while meeting strict execution timelines.
  • Exceptional attention to detail, with proven experience performing quality control and audit checks.
  • Strong written, verbal, analytical, and organizational skills.
  • Proficiency in Microsoft Office products, particularly Excel and PowerPoint.
  • Demonstrated ability to identify opportunities for innovation and continuous improvement.

Responsibilities

  • Own end to end email production, including build, setup, testing, quality assurance, and deployment.
  • Partner cross functionally with line of business stakeholders, technology teams, compliance partners, analytics, creative agencies, and email vendors to execute campaigns.
  • Manage production timelines and dependencies, ensuring deliverables are completed accurately and on schedule.
  • Coordinate and execute comprehensive email testing across teams to validate content, targeting, rendering, and compliance.
  • Develop, modify, and maintain email assets using HTML and dynamic content logic as needed.
  • Enforce production standards, best practices, and quality controls to minimize defects and redeployments.
  • Identify opportunities to improve workflows, tools, and processes to increase efficiency and execution quality.

Skills

Email production
Project management
Cross-functional collaboration
Attention to detail
Excel
PowerPoint
SQL
Campaign analysis

Education

High School Diploma / GED

Tools

Salesforce Marketing Cloud
AMPscript
HTML

Job description

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates' physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact.

Job Description: This job is responsible for the delivery of tactical plans to achieve goals through advanced coding and/or metadata management, providing support and technical leadership for platforms and operations. Key responsibilities include contributing to the design, development, execution and continuous improvement of operational and strategic initiatives to drive cross-channel client & prospect eligibility, targeting, and platform enablement. Job expectations include interacting with senior leaders, providing support and technical expertise for supported platforms. The Email Production Manager owns the backend execution of marketing and servicing email campaigns within Bank of America's Email Channel, partnering for execution intake through deployment. This role is accountable for flawless operational delivery, adherence to email standard best practices, and effective cross functional coordination to ensure accurate, timely, and scalable email communications. The ideal candidate brings deep hands on email production experience, strong operational discipline, and the ability to manage several high volume, high risk communications concurrently.

Key Responsibilities
  • Own end to end email production, including build, setup, testing, quality assurance, and deployment.
  • Partner cross functionally with line of business stakeholders, technology teams, compliance partners, analytics, creative agencies, and email vendors to execute campaigns.
  • Manage production timelines and dependencies, ensuring deliverables are completed accurately and on schedule.
  • Coordinate and execute comprehensive email testing across teams to validate content, targeting, rendering, and compliance.
  • Develop, modify, and maintain email assets using HTML and dynamic content logic as needed.
  • Enforce production standards, best practices, and quality controls to minimize defects and redeployments.
  • Identify opportunities to improve workflows, tools, and processes to increase efficiency and execution quality.
Required Qualifications
  • Proven experience in email production, execution, and operational delivery within a complex environment.
  • Deep hands on experience with Salesforce Marketing Cloud, including AMPscript and HTML for email development, execution, and troubleshooting.
  • Strong project and relationship management skills, with the ability to influence and collaborate across large, cross functional teams.
  • Demonstrated ability to manage multiple concurrent assignments independently while meeting strict execution timelines.
  • Exceptional attention to detail, with proven experience performing quality control and audit checks.
  • Strong written, verbal, analytical, and organizational skills.
  • Proficiency in Microsoft Office products, particularly Excel and PowerPoint.
  • Demonstrated ability to identify opportunities for innovation and continuous improvement.
Desired Qualifications
  • SQL and database experience
Skills
  • Attention to Detail
  • Business Operations Management
  • Collaboration
  • Project Management
  • Technical Strategy Development
  • Business Process Analysis
  • Decision Making
  • Oral Communications
  • Recording/Organizing Information
  • Solution Delivery Process
  • Active Listening
  • Analytical Thinking
  • Continuous Improvement
  • Data Quality Management
  • Technical Documentation
Minimum Education Requirement
  • High School Diploma / GED / Secondary School or equivalent

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift: 1st shift (United States of America)

Hours Per Week: 40

Pay Transparency details US - CA - San Francisco - 315 Montgomery St - 315 Montgomery (CA5704), US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110), US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114), US - RI - Lincoln - 670 George Washington Hwy (RI1541)

Pay range $109,400.00 - $154,400.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits
  • This role is currently benefits eligible.
  • We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

Privacy Statement: https://careers.bankofamerica.com/en-us/privacy-notice

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day. One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We're devoted to being a diverse and inclusive workplace for everyone. We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well‑being.

Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization. Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference.

Partnering Locally Learn about some of the ways Bank of America is making a difference in the communities we serve. Global Impact Learn about the six areas that guide Bank of America’s efforts to help make financial lives better for customers, clients, communities and our teammates. Opportunity and Inclusion Each employee brings unique skills, background and opinions. We see opportunity and inclusion as our platform for innovation and a key component in our success. Our Values Learn about our four values that represent what we believe. Pay Transparency: https://careers.bankofamerica.com/en-us/pay-transparency

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