Direct Mail Campaigns & Data Specialist

Bank of America; Newark (DE); On-site; USD 60,000 - 90,000; Full time

Job summary

Bank of America is seeking a dynamic, detail-oriented professional to join the Channel Management & Delivery team to support the strategy, development, and delivery of enterprise direct mail marketing. This role will help manage multiple monthly campaigns, collaborate with business partners to drive all creative execution elements, and leverage data to deliver ongoing improvements.

The ideal candidate is highly organized, able to work in a fast-paced environment with strict deadlines, and

Qualifications

• 2-5+ years of experience managing and executing direct marketing campaigns.
• Knowledge of direct mail tactics and creative development for direct mail marketing.
• Understanding of HTML with ability to read/write logic statements.
• Strong organization skills and consistent attention to detail.
• Excellent oral and written communication skills.

Responsibilities

• Support strategy, development, and delivery of enterprise direct mail marketing.
• Manage multiple monthly campaigns and coordinate with business partners for creative execution.
• Leverage data to support ongoing improvements and efficiency.
• Collaborate with marketing and agency partners to drive media and creative initiatives.

Skills

Direct marketing

HTML knowledge

Organizational skills

Communication skills

Problem solving

Education

High School Diploma / GED

Tools

HTML

Job description

Bank of America is seeking a dynamic, detail-oriented professional to join the Channel Management & Delivery team to support the strategy, development, and delivery of enterprise direct mail marketing. This role will help manage multiple monthly campaigns, collaborate with business partners to drive all creative execution elements, and leverage data to deliver ongoing improvements.

The ideal candidate is highly organized, able to work in a fast-paced environment with strict deadlines, and