Direct Audience Community Producer

Storyful; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Job summary

The Wall Street Journal in New York is seeking a Community Producer to join the Direct Audience team, shaping online and offline community experiences, programming Live Q&As, and fostering conversations to connect readers with journalism. Based in New York, this role reports to the Director of Direct Audience.

You will bridge the newsroom and readers with strong editorial judgment, lead audience outreach, train journalists to participate in comments, and develop events that reward subscriber

Qualifications

• 4+ years of experience in audience engagement, community management, or digital journalism.
• Proven track record programming interactive digital events, such as Live Q&As or audience-driven discussions.
• Strong editorial judgment and ability to confidently moderate reader comments, ensuring civil discourse.
• Passion for humanizing the news and translating newsroom expertise into direct reader interaction.
• Excellent communication and organizational skills, with ability to collaborate across desks on community projects.
• Self-starter mentality with willingness to experiment to reward subscriber loyalty and build reader habits.

Responsibilities

• Strategize and develop new community-building efforts to deepen reader loyalty and create active spaces for readers to connect with journalism and each other.
• Foster conversations onsite, in off-platform channels, and via newsletters to shift readers from read-and-exit to read-and-discuss habits.
• Program, host, and moderate Live Q&As with reporters to highlight expertise and answer reader questions.
• Lead proactive audience outreach initiatives and curate User-Generated Content to reflect readers' voices in journalism.
• Empower and train WSJ journalists to participate in comments, turning reader experience into a conversational community.
• Brainstorm, test, and launch initiatives such as in-person events to connect subscribers and journalists.

Skills

Audience engagement

Community management

Digital journalism

Live Q&A programming

Moderation

Editorial judgment

Cross-team collaboration

Job description

The Wall Street Journal in New York is seeking a Community Producer to join the Direct Audience team, shaping online and offline community experiences, programming Live Q&As, and fostering conversations to connect readers with journalism. Based in New York, this role reports to the Director of Direct Audience.

You will bridge the newsroom and readers with strong editorial judgment, lead audience outreach, train journalists to participate in comments, and develop events that reward subscriber