Dir Regional Marketing Americas & Strategic Events

ACI Worldwide; Atlanta (GA); Remote; USD 120,000 - 150,000; Full time

Job summary

A leading financial technology company is seeking a Director of Regional Marketing Americas & Global Strategic Events. You will develop and execute marketing strategies, oversee campaign effectiveness, and manage a team of marketers. Ideal candidates will have 12+ years of experience in marketing, strong B2B knowledge, and exceptional communication skills. This position includes remote work options and competitive compensation.

Benefits

Competitive compensation

Remote work environment

Short-term and long-term incentives

Qualifications

• 12+ years related experience.
• Proven experience in delivering pipeline and accelerating pipeline conversion rates.
• Proven experience developing and managing a team of marketers.

Responsibilities

• Plan, develop, and implement multiple marketing programs.
• Produce valuable content for demand generation.
• Build strategic partnerships for brand awareness.
• Monitor progress of activities and submit ROI dashboards.

Skills

Pipeline delivery

Team management

B2B marketing

Analytical thinking

Creative thinking

Proven communication skills

Education

Bachelor's Degree in related field

Master's Degree preferred

Tools

Latest marketing and web tools

Job description

Director, Regional Marketing Americas & Global Strategic Events

Overview

The Director of Regional Marketing Americas and Global Strategic Events is responsible for developing and executing comprehensive marketing strategies for the Americas region and the company's key global strategic events to support business objectives. This individual leads marketing initiatives by creating demand generation campaigns that align with segment ICPs and audience buying cycles and behaviors. The director collaborates with senior leadership to promote both traditional and digital marketing channels in order to build pipeline from an account-based (ABX) perspective. The director oversees marketing performance with a focus on RoMIP, field marketers, and event marketers.

Job Responsibilities

• Develop marketing projects. Plan, develop, and implement multiple programs through appropriate channels.
• Write. Direct the development of company market requirements and produce valuable content for specific solutions and company initiatives to support demand generation efforts.
• Collaborate. Build strategic partnerships with key stakeholders to promote brand awareness, coordinate market research and marketing campaign efforts.
• Achieve marketing effectiveness. Engage with various marketing functions and senior leaders across the company to achieve marketing effectiveness goals.
• Communicate. Directs marketing teams and other departments with exceptional communication skills.
• Manage budget. Responsible for tracking budget and allocate resources and invest funds wisely.
• Develop dashboards. Monitor progress of activities and submit ROI dashboards and reports in collaboration with Marketing operations.
• Implement marketing strategy. Design and implement comprehensive marketing strategies to achieve business goals.
• Develop demand generation campaigns and events strategy. Develop campaigns and events strategies to fulfill lead generation goals and refines programs as necessary after lead analysis.
• Increase company visibility. Align external market view with the company strategy to develop brand and company visibility.
• Perform other duties as assigned

Understand and adhere to all corporate policies to include but not limited to the ACI Code of Business Conduct and Ethics.

Knowledge, Skills and Experience required for the job

• Bachelor's Degree in related field; Master's Degree preferred
• 12+ years related experience
• Proven experience in delivering pipeline and accelerating pipeline conversion rates
• Proven experience developing and managing a team of marketers
• B2B and payments industry knowledge required
• Exceptional verbal and written communication and presentation skills
• Proven experience collaborating with senior leaders across the company
• Knowledgeable about latest marketing and web tools
• Analytical, creative and innovative thinking
• Up to speed with current marketing techniques, best practices and future trends

Preferred Knowledge, Skills and Experience needed for the job

Work Environment

• Standard work environment
• Majority of time spent on PC (Phys. Req.)

ACI is an equal opportunity employer that offers a remote work environment, competitive compensation plan with short-term and long-term incentives, and a top-notch benefit structure. Visit careers.aciworldwide.com to see all positions, reference #16980.

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