Dir Marketing and Communications

Newsletter Jobs; Vancouver (WA); On-site; USD 128,000 - 192,000; Full time

Job summary

PeaceHealth seeks a Director of Marketing and Communications to lead an integrated strategy across ministries and service lines. The role guides external and internal communications, supports the organization’s mission, and ensures compliance with applicable laws and standards.

As a senior leader, you will shape the strategic roadmap, manage media relations, and collaborate with digital and brand teams to enhance the organization’s reputation.

Qualifications

• Bachelor's degree in journalism, communications, marketing or related field.
• Master's degree preferred.
• 7+ years progressive experience in communications or marketing management.
• Leadership experience and healthcare experience a must.

Responsibilities

• Define the strategic roadmap for prioritized initiatives.
• Provide proactive communications for executives and key stakeholders.
• Manage media issues and crisis communications with system leader.
• Partner with service lines to identify earned media opportunities.
• Develop targeted engagement strategies for caregivers, patients, physicians and the community.
• Collaborate with digital strategy, brand and content teams to advance PeaceHealth's aims.
• Support community relations and strategic sponsorships with local groups.
• Oversee caregivers and budget to meet objectives and promote financial health.

Skills

Financial management

Executive communication

Stakeholder relationship

Public speaking

Digital media

Collaborative leadership

Project management

Matrix leadership

Education

Bachelor's Degree: Journalism

Bachelor's Degree: Communications

Bachelor's Degree: Marketing or related field

Master's Degree Preferred

Job description

Description

PeaceHealth is seeking a Dir Marketing and Communications for a Full Time, 1.00 FTE, Day position. The salary range for this job opening at PeaceHealth is $61.56 – $92.34. The hiring rate is dependent upon several factors, including but not limited to education, training, work experience, terms of any applicable collective bargaining agreement, seniority, etc.

Job Summary

Serves as PeaceHealth's expert and counsel for marketing and communications strategies for their assigned portfolio of ministries or lines of service. Develops and implements integrated, comprehensive internal and external communications strategies and marketing plans designed to support PeaceHealth's mission and business strategies. The Dir Marketing and Communications must ensure that quality and performance improvement activities meet their target conditions. The Dir Marketing and Communications is responsible to adhere to all applicable federal, state, and local laws, regulations, and standards for their areas and to be continuously ready for any survey on those regulations or standards.

Essential Functions

• Works collaboratively with other teams within the Marketing and Communications team as well as other PeaceHealth partners to define the strategic roadmap for prioritized initiatives.
• Provides proactive communications for their executives and key stake holders in their assigned portfolio of ministries or lines of service, ensuring support of and alignment with the organization’s Mission, Vision, Values and strategic objectives.
• Manages, in collaboration with the system strategic communications leader, network specific media issues and crisis communications response.
• Partners with key service line and marketing partners to identify earned media opportunities.
• Develops targeted strategies and acts upon opportunities designed to foster engagement and positive relations with PeaceHealth’s key stakeholders, including caregivers, patients, physicians, board members, donors, businesses, payers and the general public. Identifies emerging issues, anticipates communications needs and prepares comprehensive responses to bolster PeaceHealth’s reputation.
• Is an active collaborator with digital strategy team, brand and content team, and strategic communications team to enhance the reputation of the organization and advance the strategic aims of PeaceHealth.
• Supports a community relations program and strategic sponsorships, including involvement with local key business groups, events along with community collaboration, representation and involvement. Serves as liaison to key community organizations.
• Manages caregivers and budget to ensure the department is achieving its objectives, living PeaceHealth’s values, and contributing to the organization’s financial health and business success. Fosters collaborative team relationships among community, network and system communications colleagues.
• Exhibits a high level of emotional intelligence. Acts as a creative problem solver, proactive collaborator and visionary leader with a can-do attitude to inspire and achieve outcomes that align with PeaceHealth's core values.
• Performs other duties as assigned.

Qualifications

Education

• Bachelor's Degree Required: Journalism or
• Bachelor's Degree Required: Communications or
• Bachelor's Degree Required: Marketing or related field and
• Master's Degree Preferred

Experience

• Minimum of 7 years Required: Progressively responsible experience in communications or marketing management and
• Minimum of 5 years Required: Leadership experience and healthcare experience.

Skills

• Ability to deliver financial results for areas of accountability. (Required)
• Excellent verbal and written communication skills and experience interfacing persuasively with all levels of the organization. (Required)
• Ability to foster relationships with providers, business and public service organizations in the community (Required)
• Ability to foster strong internal relationships, serving as representative of the leadership team. (Required)
• Excellent public speaking skills. (Required)
• Direct experience with traditional and social media, and other digital mediums. (Required)
• Proactive ability to foster a collaborative, creative work environment. (Required)
• Ability to foster strong internal and external relationships. (Required)
• Ability to manage multiple projects, prioritize and meet deadlines. (Required)
• Ability to manage and lead in a matrix environment and in accordance with PeaceHealth's leadership model. (Required)

Working Conditions

Lifting

• Consistently operates computer and other office equipment.
• Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
• Sedentary work.

Environmental Conditions

• Predominantly operates in an office environment.

Mental/Visual

• Ability to communicate and exchange accurate information.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

PeaceHealth is committed to the overall wellbeing of our caregivers: physical, emotional, financial, social, and spiritual. We offer caregivers a competitive and comprehensive total rewards package. Some of the many benefits included in this package are full medical/dental/vision coverage; 403b retirement plan employer base and matching contributions; paid time off; employer-paid life and disability insurance with additional buyup coverage options; tuition and continuing education reimbursement; wellness benefits, and expanded EAP and mental health program.

EEO Affinitve Action Employer/Vets/Disabled in accordance with applicable local, state or federal laws.