Dir, Consumer Acquisition & Growth

Exemplis LLC; Cypress (CA); Hybrid; USD 158,690 - 245,969; Full time

Benefits offered by this job

Competitive Salary

Hybrid Work Schedule

Health Insurance

401(k)

Paid Time Off

Observed Holidays

Employee Discounts

Tuition Scholarships

Job summary

Exemplis LLC in Cypress, CA is hiring a Director, Consumer Acquisition & Growth to lead demand generation and customer acquisition across its portfolio of brands. The hybrid role requires extensive experience in performance marketing, deep knowledge of paid media strategy, and team leadership capabilities. Successful candidates will have a proven record of driving scalable growth and a data-driven mindset. The position also offers a collaborative environment with a strong emphasis on team development and innovation.

Qualifications

• 10+ years of experience in performance marketing or demand generation.
• Expertise in managing agency partnerships and optimizing media strategy.
• Experience in eCommerce environments and data analysis.

Responsibilities

• Own the demand generation engine across five DTC brands.
• Drive paid media strategy including paid search and social.
• Lead team of performance marketing and CRM strategies.

Skills

Performance marketing

Growth strategy

Demand generation

Data-driven decision making

Cross-functional team leadership

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Dir, Consumer Acquisition & Growth

Company: Exemplis

Department: Growth and Experience

Location: Cypress, CA, US, 90630

Work Designation: Hybrid

Salary Range: $158,690.00 - $245,969.00

Position Summary:

We are building a best-in-class Growth & Experience organization across a portfolio of five direct-to-consumer brands: Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2.

As Director, Consumer Acquisition & Growth, you will own demand generation and customer acquisition across the full consumer journey, from first impression through conversion and into repeat purchase. This role is responsible for setting strategy, managing internal and external partners, and driving efficient, scalable growth across a multi-brand portfolio.

This is not a channel management role. You will define how we invest across channels, simplify and strengthen our agency ecosystem, and build a more connected and effective growth engine. You will inherit a capable team and an active agency landscape, with the opportunity to elevate both.

We are a people-first, performance-driven team. We move with urgency, hold ourselves accountable to outcomes, and invest in developing our people. If you are energized by building scalable growth systems, enjoy solving complex problems, and bring curiosity for AI and data-driven experimentation, this role is a strong fit.

This is a hybrid role requiring onsite work three days per week (Tuesday, Wednesday, and Thursday).

Responsibilities and Essential Functions:

Demand generation & paid media strategy

• Own paid media strategy across all DTC brands, including paid search, paid social, video, audio, programmatic, affiliates, and emerging channels
• Optimize channel mix against CAC, ROAS, and LTV targets, balancing prospecting and retargeting across brands
• Evaluate and improve the media partner ecosystem to drive stronger performance and more efficient management
• Manage agency relationships and ensure consistent delivery against performance expectations
• Identify and test new channels to diversify the marketing mix and reduce reliance on any single platform

Full-funnel accountability

• Drive demand generation across the full consumer journey, from awareness through acquisition and into retention
• Partner closely with eCommerce on traffic quality, landing page performance, and conversion
• Collaborate with CRM to ensure strong connection between acquisition and lifecycle strategies
• Own growth KPIs including CAC, LTV, ROAS, retention, and contribution margin, and ensure reporting supports decision‑making
• Lead a structured test‑and‑learn approach across all channels, with clear hypotheses and measurement plans
• Leverage attribution, media mix modeling, and incrementality testing to inform budget allocation
• Partner with Analytics to ensure data accuracy and visibility across brands
• Use first‑party data and segmentation to improve targeting and efficiency

Team & agency leadership

• Lead, coach, and develop a team including performance marketing and social leadership roles
• Build a culture of accountability, curiosity, and continuous improvement
• Establish clear agency governance including scope definition, performance expectations, and review cadences
• Invest in team development and build leadership capability over time

Social & influencer integration

• Oversee integrated social strategy across paid, organic, and influencer channels
• Ensure alignment between content, media investment, and brand positioning
• Partner with Creative to maintain quality and consistency across all marketing channels

Qualifications, Skills and Education:

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience
• 10+ years of experience in performance marketing, growth, or demand generation, preferably within DTC or eCommerce environments
• Deep expertise in paid media strategy across multiple channels including search, social, video, audio, affiliates, and programmatic
• Proven track record of managing and optimizing agency partnerships, including experience leading RFP processes
• Strong fluency in attribution models, CAC and LTV economics, and contribution margin
• Experience leading and developing cross‑functional teams in a fast‑paced environment
• Data‑driven mindset with the ability to build dashboards and translate insights into action
• Experience leveraging AI tools to improve media performance, forecasting, and creative output

Preferred Qualifications:

• MBA or advanced degree preferred
• Experience in home furnishings, lifestyle, or consumer goods categories
• Experience partnering with CRM or lifecycle marketing teams, with familiarity in platforms such as Klaviyo
• Experience contributing to media mix modeling or incrementality testing programs
• Track record of simplifying or restructuring agency ecosystems in a multi‑brand environment
• Familiarity with organic social and influencer or creator strategies

Why This Role:

• Own the full demand generation engine across five high‑quality DTC brands
• Inherit a team with strong existing performers and a clear growth trajectory
• Partner closely with a senior eCommerce leader in a tightly integrated commercial model
• People‑first culture with genuine investment in team development
• AI‑enabled environment where experimentation and automation are expected, not aspirational

We are an equal opportunity employer committed to building a diverse and inclusive team.

Perks and Benefits:

We hope that you’re excited by the possibilities that come along with working at Exemplis! With us, TEAMcomes first. We bring integrity, passion, and excellence to work each day. Being part of our team means living our core values and thriving in an environment of constant innovation and positive change.

Competitive Salary: Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges are developed with the support of national benchmarks and industry best practices that adjusts to your cost of labor, years of relevant experience, skill set, and education.

Hybrid Work Schedule: We believe in supporting a healthy work–life balance and offer a flexible hybrid schedule, with remote work on Mondays and Fridays and onsite collaboration on Tuesdays, Wednesdays, and Thursdays.

Health Insurance: We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date.

401(k): We match 100% up to 3% and then 50% of the next 2% deferred.

Time Off: Taking time off to recharge is a must whether it is for your personal health or vacation; paid time off starts accruing day 1!

Observed Holidays: 10 company observed holidays: New Years, Martin Luther King, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day.

Employee Discounts: We offer discounts to our employee across all of our product lines.

Hit our Numbers Lunch: When we hit our monthly milestones, we all celebrate!

Tuition Scholarships: Partnership with UMASS Global for 10%-20% off tuition for you and/or your family.