Digitial Marketing Coordinator - Driving Distance to Miami FL

Aptitude Health; Miami (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading company in the pharmaceutical marketing space seeks a Digital Marketing Coordinator to support innovative marketing initiatives. This role involves managing social media, enhancing website content, and utilizing AI marketing tools. Ideal candidates will have strong project management skills and experience in digital marketing. Join a dynamic team committed to growth and excellence in a collaborative environment.

Qualifications

• 3-5 years of experience in digital marketing or related fields.
• Highly proficient in MS Office, especially Excel and PowerPoint.

Responsibilities

• Manage social media content and outreach strategies.
• Support website maintenance and enhancements using WordPress.
• Assist in developing content calendars and SEO initiatives.

Skills

Social Media Marketing

Project Management

Communication Skills

Education

Bachelor's Degree

Tools

Microsoft Dynamics

WordPress

Adobe Creative Suite

Hootsuite

Canva

Job description

Digital Marketing Coordinator - Driving Distance to Miami FL

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The Digital Marketing Coordinator reports to the Sr. Digital Marketing Manager, gaining hands-on experience across cutting-edge platforms and strategies while supporting our mission in the pharmaceutical marketing space. This is a unique opportunity to grow your skills in social media management, AI-powered marketing tools, website updates, and data-driven campaigns.

Job Duties and Responsibilities

• Provide proactive support in administering digital marketing systems, ensuring databases and workflows function smoothly to meet business needs.
• Learn and implement AI marketing platforms (e.g., VideoSora, AI Avatars) to support innovative sales and marketing initiatives.
• Be a Social Media Community Manager, particularly focused on LinkedIn outreach strategies, to engage with potential leads, foster relationships, and support lead generation efforts on social media.
• Assist in scheduling and deploying social media content, email marketing campaigns, and other digital communications, following established strategies and brand guidelines.
• Support the maintenance and enhancement of the company website using WordPress, including modifications to existing pages and creation of template-based promotional content.
• Serve as a liaison for digital data operations, working alongside the Senior Digital Marketing Manager to ensure the integrity and accuracy of marketing data across platforms.
• Perform routine audits to ensure data profile attributes are accurately maintained, appended, and current across all systems.
• Assist in compiling, formatting, and distributing quarterly analytics reports to key stakeholders, utilizing tools like PowerPoint and Excel for clear data visualization.
• Track, update, and manage ongoing tasks and deliverables within project management software, ensuring timely completion of assignments.
• Support SEO initiatives through keyword research, basic on-page SEO optimization, and ongoing monitoring of search performance metrics.
• Assist in developing and maintaining content calendars to ensure consistent, timely, and aligned messaging across digital platforms.
• Monitor and report on paid advertising campaigns (PPC, social media ads), including A/B testing and performance analysis under the guidance of the Senior Marketer.
• Contribute to designing and optimizing marketing automation workflows, such as email nurturing sequences within Microsoft Dynamics or other platforms.
• Conduct competitor research and market analysis to provide data-driven insights that inform campaign strategies and tactics.
• Assist with visual content creation (e.g., social media graphics, infographics, video editing), ensuring alignment with brand standards, using tools such as Canva, Adobe Creative Suite, or video editing platforms.
• Coordinate and support webinars and virtual events, including audience engagement, promotion, technical setup, and post-event follow-up communications.
• Participate in CRM data management projects, ensuring data integrity and enhancing segmentation for targeted marketing initiatives.
• Assist in customer journey mapping and persona refinement, working collaboratively across teams to enhance marketing effectiveness.
• Demonstrate proficiency in PowerPoint and Excel to support data presentation, reporting, and campaign analysis.

The above job description is not exhaustive; the employee may be required to perform other duties necessary for department and company operations. The Company reserves the right to modify these duties based on operational needs.

Education, Experience, and Skills

• 3-5 years of experience in market research database administration, digital marketing, or related fields.
• Experience in business process design, implementation, and improvement.
• Highly proficient in MS Office (Excel, PowerPoint, Word).
• Hands-on experience with WordPress CMS and HTML.
• Expertise in social media marketing – LinkedIn, X, Facebook (Hootsuite).
• Experience with Microsoft Dynamics Sales and Marketing modules.
• Proficiency in database management, email marketing systems, survey design and deployment.
• Strong project management, communication skills, and ability to work in a fast-paced environment.
• Collaborative work style, capable of working independently and cross-functionally.
• Ability to meet deadlines and prioritize effectively.
• Strong attention to detail.

Conditions of Employment:

• Verification of employment history, references, and education.
• Must reside and be authorized to work in the US.

Working Conditions:

• Typical office environment; travel may be required domestically and internationally.
• Participation in virtual programs outside regular hours may be necessary.

Aptitude Health is an equal opportunity employer, committed to diversity and inclusion.