Digital Strategy & Retail Media Lead (Hybrid)

Acosta, Inc.; Grand Rapids (MI); Hybrid; USD 55,000 - 70,000; Full time

Job summary

Acosta is seeking a hybrid Marketing Specialist to support retail media execution and digital shelf analysis. You will work with Digital Strategists, retail partners, and internal teams to ensure campaign delivery and content optimization.

The role requires strong organizational skills, attention to detail, and the ability to juggle multiple priorities in a collaborative environment. Travel may be required.

Qualifications

• High School Diploma or GED; bachelor’s degree preferred.
• 5+ years of experience in business or customer management with retail omnichannel marketing.
• Strong understanding of grocery, CPG, or retail marketing environments.
• Knowledge of digital shelf optimization and eCommerce content best practices.
• Ability to manage multiple projects and adapt to change.
• Strong retail consumer marketing strategy development and execution.

Responsibilities

• Support the activation and execution of retailer-specific omnichannel marketing campaigns.
• Coordinate campaign timelines, deliverables, approvals, and launch requirements for seamless execution.
• Recap monthly campaign activations and maintain campaign tracking documentation.
• Collect and organize post-campaign reporting from retailers, media partners, and internal teams.
• Manage monthly campaign recaps for assigned retailers.
• Develop Canva-based creative assets for select retailers and campaigns.
• Coordinate with clients and internal stakeholders to obtain creative deliverables for activations.
• Ensure all creative materials align with retailer specifications.
• Manage creative deadlines and asset requirements with stakeholders.
• Conduct digital shelf assessments to identify content improvement and optimization opportunities.
• Provide recommendations to improve product detail pages with images and copy.
• Support additional retail media projects as assigned.

Skills

Retail omnichannel marketing

Retail media networks

Project management

Communication skills

Education

Bachelor’s degree preferred

High School Diploma or GED required

Tools

Canva

Job description

Acosta is seeking a hybrid Marketing Specialist to support retail media execution and digital shelf analysis. You will work with Digital Strategists, retail partners, and internal teams to ensure campaign delivery and content optimization.

The role requires strong organizational skills, attention to detail, and the ability to juggle multiple priorities in a collaborative environment. Travel may be required.