Digital Strategy Manager

Fusable; United States; Remote; USD 85,000 - 105,000; Full time

Benefits offered by this job

Remote work opportunities

Generous PTO

13 paid company holidays

Casual dress code

Fitness reimbursement

Event, travel, and dining discounts

Job summary

Fusable is seeking a Digital Strategy Manager for the Client Strategy team in the United States. You will own digital strategy for OEM and dealer accounts in construction, agriculture, and trucking equipment, aligning with sales to create integrated programs across off-platform media and on-platform inventory.

You will shape proposals, lead pitches, and guide long-term partnerships. Success is measured by revenue impact, client health, and proposal performance, with a focus on innovation and

Qualifications

• 4+ years in digital media strategy, media planning, or client strategy in agency/publisher/digital environment.
• Experience building proposals and presenting strategy to clients and senior stakeholders.
• Experience partnering with sales teams in pre-sales, solutions, or sales engineering roles.
• Strong ability to connect digital performance to business outcomes.
• Excellent written and verbal communication; highly organized with multiple accounts.

Responsibilities

• Build annual and campaign-level digital strategies grounded in client market position and dealer networks.
• Translate goals into media and content plans with defined KPIs.
• Join pitches, support renewals, and guide programs across channels and content.
• Hand off programs to execution teams with clear briefs and track performance for QBRs.
• Stay ahead of new platforms and measurement approaches and enable sales with new capabilities.

Skills

Digital media strategy

Media planning

Client strategy

Proposal development

Sales collaboration

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Programmatic DSPs

CM360

Job description

As a Digital Strategy Manager on the Client Strategy team, you will own the digital strategy for a book of OEM and dealer accounts across the construction, agriculture, and trucking equipment industries. You will partner with an aligned group of sales reps to turn client business goals into integrated programs that span off-platform paid media, on-platform inventory across CCJ, Overdrive, Equipment World, and Trucks Parts Service, and content from our in-house Content Studio.

You will act as the strategic engine behind the sale, joining pitches, shaping proposals, and guiding clients on what their media is intended to do for their business. Alignment is intentional on this team: you will build continuity with your accounts over time, earning the trust needed for longer-term, multi-year partnerships.

Your success will be measured across three areas: revenue impact within your aligned book, client health, and operational excellence in proposal turnaround, and strategy planning.

What You Will Do:

• Build annual and campaign-level digital strategies for an assigned book of OEM and dealer accounts, grounded in each client's market position, sales cycle, and dealer network.


• Translate client business goals, such as demand generation, dealer traffic, market share, and product launches, into clear media and content plans with defined KPIs.


• Sequence programs across the client year so each quarter builds on the last, creating a multi-quarter roadmap that supports renewal and long-term partnership.

Sales Partnership & Pitch Support

• Serve as the dedicated strategic partner for an aligned group of sales reps, joining discovery calls, pitches, and renewal conversations from start to finish.


• Run pre-pitch research on accounts, competitors, and category trends so every client conversation starts from insight rather than inventory.


• Assist sales with proposal builds and RFP responses using Fusable's data and marketing insights.

Integrated Program Design

• Combine off-platform paid media across Google, Meta, LinkedIn, Reddit, TikTok, and programmatic offerings with on-platform inventory into unified, multi-channel programs.


• Recommend channel mix, audiences, targeting, and budget allocation based on client objectives, data, and performance history.


• Brief the Content Studio on written, video, and audio assets that strengthen the media plan and give each program a clear story.

Execution Handoff & Performance Oversight

• Hand off approved programs to Digital Specialists and Account Coordinators with complete, clear briefs that set up flawless execution.


• Turn performance data into client-ready insights and support quarterly business reviews (QBRs) that highlight results and next steps.


• Stay ahead of emerging digital platforms, ad products, and measurement approaches, including new AI search and chat ad formats, and help bring them to market.


• Enable sales reps on new digital capabilities so they can position and sell them with confidence.


• Contribute to the team's reusable tools, including packaging, audit frameworks, research kits, and templates, and bring field feedback into product decisions.

What You Need:

• 4+ years of experience in digital media strategy, media planning, or client strategy, preferably in an agency, publisher, or digital media environment.


• Hands-on knowledge of digital marketing disciplines, including paid search, paid social, programmatic, audience targeting, and campaign measurement.


• Proven experience building proposals and presenting strategy to clients, agencies, and senior stakeholders.


• Experience partnering closely with sales teams in a pre-sales, solutions, or sales engineering capacity.


• Strong business acumen and the ability to connect digital performance to client business outcomes.


• Analytical, data-driven mindset with the ability to turn campaign data into clear insights and recommendations.


• Exceptional written and verbal communication skills, with a direct and structured style.


• Highly organized, with the ability to manage multiple accounts, proposals, and deadlines at once.


• Experience in B2B, industrial, or equipment markets (construction, agriculture, transportation) and familiarity with platforms such as Google Ads, Meta, LinkedIn, Programmatic DSPs, or CM360 is a strong plus.


• Bachelor's degree in Marketing, Business, Communications, or a related field.

Role Breakdown

Client Strategy & Integrated Program Design

35%

30%

Performance Insights, QBR Support

20%

Team Tools, Enablement & Product Input

15%

The Perks of Working at Fusable:

We believe in taking care of our team. Fusable provides a comprehensive benefits package for eligible employees, which may include medical, dental, and vision insurance; a 401(k)-retirement plan; paid time off; paid holidays; and life and disability insurance. Benefits are subject to eligibility requirements and applicable plan terms. A complete description of compensation, incentive opportunities, and benefits will be provided to qualified applicants during the hiring process.

Every team member also enjoys:

• Generous Paid Time Off


• 13 Paid Company holiday observances


• Remote work opportunities


• A casual dress work environment


• Physical fitness reimbursement


• Discounts on various events, travel, and dining

Fusable is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.

Disclaimer:

Fusable is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.

Pay Transparency:

$85,000 to $105,000 annually plus variable pay

The base salary or hourly range listed above represents the good faith estimate of the compensation Fusable reasonably expects to pay for this position upon hire. Actual compensation packages are individualized and determined by various factors, including but not limited to the candidate’s geographic location, relevant experience, internal equity, certifications, education, qualifications, specific skill set, and Fusable’s business needs. Additional compensation may include bonuses and equity.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.