DIGITAL STRATEGIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

Gray Television; Atlanta (GA); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading multimedia company is hiring a Digital Strategist to join their GDM Strategy team. This role requires a strategic thinker with strong communication skills and a background in digital media. Responsibilities include guiding client-facing teams and providing insights that connect digital activities to measurable results. The position is fully remote and candidates can apply from anywhere in the states where the company operates.

Qualifications

• 2+ years of experience in digital media or client solutions.
• Ability to translate technical information into client-ready insights.
• Understanding of attribution models and ROI reporting.

Responsibilities

• Act as a subject matter expert on GDM's digital products.
• Provide strategic guidance to client-facing teams.
• Deliver reporting and insights that connect activity to ROI.

Skills

Strong communication skills

Digital marketing strategy

Proficiency in Google Ads

Education

Bachelor's degree in marketing or communications

Tools

Google Analytics (GA4)

Meta Ads Manager

Wide Orbit

OMS

Job description

Overview

About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is a large owner of local television stations and digital assets serving 113 television markets, reaching approximately 36 percent of US television households. The portfolio includes markets with top-rated stations and a large Telemundo Affiliate group, plus Gray Digital Media (GDM), a full‑service digital agency offering digital marketing strategies and services. Gray’s additional media properties include Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio facilities Assembly Atlanta and Third Rail Studios.

About GDM:

GDM (Gray Digital Media) is a fast-growing digital agency that helps clients connect, grow, and thrive through innovative marketing solutions. We combine digital strategy, data-driven insights, and creative execution to deliver measurable results.

Job Summary/Description

We are building a GDM Strategy team and hiring a Digital Strategist to join us. This front-line role is for a strategic digital thinker who makes what we offer at GDM simple, clear, and actionable — from digital products and platforms (Google Ads, Meta, GA4, Wide Orbit, OMS) to attribution and ROI reporting. The ideal candidate brings strong communication skills and the ability to translate complex digital concepts into business-ready value that empowers teams and supports client success. This position is fully remote and can be applied for from any state where Gray Media operates.

As a Strategist at Gray Digital Media, you will provide the expertise and guidance that empower client-facing teams to have stronger conversations, confidently recommend solutions, and show the real impact of digital advertising. By turning complex ideas into clear insights, you will play a key role in demonstrating value, supporting client success, and strengthening GDM's position as a trusted partner.

Responsibilities

• Act as a subject matter expert on GDM's digital suite of products, platforms, and attribution tools.
• Provide client-facing teams with strategic guidance, talking points, and best practices to address evolving client needs.
• Translate technical product features and performance data into clear, business-focused value propositions.
• Deliver reporting and attribution insights that connect digital activity to ROI and measurable results.
• Stay current on digital trends and tools to provide client-facing teams with the latest industry information.
• Support platform access, campaign tracking, and implementation where technical expertise is required.

Qualifications/Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 2+ years of experience in digital media, digital marketing strategy, or client solutions.
• Proficiency in, or the ability to quickly learn, Gray systems such as Wide Orbit, OMS, BI Tools, and digital platforms (Google Ads, DSPs, Meta Ads Manager, etc.).
• Strong communication skills, with the ability to translate technical and operational information into clear, client-ready insights.
• Ability to bridge technical detail to business context to help teams position solutions effectively.
• Understanding of attribution models, ROI reporting, and performance measurement.
• Highly motivated, proactive, and collaborative.

Preferred Skills

• Familiarity with OMS and/or CRM tools.
• Strong knowledge of Google Analytics (GA4), Google Tag Manager, and attribution reporting.
• Prior experience supporting client-facing teams is a plus.

Application/Equal Opportunity

If you feel qualified and want to work with a great group of people, go to the Gray Careers page and search for the current openings by job title or station call letters, then click "apply now" to upload your resume, cover letter, and references. Current employees can apply through the Gray-TV UltiPro self-service portal. Gray Media Group-TV/Gray Media is a drug-free company.

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Gray Media complies with applicable state and local laws governing nondiscrimination in employment. This policy covers all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media prohibits harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status, and improper interference with job duties may result in discipline up to discharge. This employer is an equal opportunity employer. For more information, review the Know Your Rights notice from the Department of Labor.