Digital Strategist, Academic Web Content

Lensa; Charlotte (NC); On-site; USD 65,000 - 75,000; Full time

Job summary

A prominent role as Digital Strategist awaits at a leading institution in Charlotte, NC. You will be pivotal in managing academic web content and influencing user engagement strategies across multiple platforms. Ideal candidates will have a degree in communications or a related field, along with experience in content management and user experience. Join our innovative team and impact digital storytelling within the academic community.

Qualifications

• Bachelor's degree required; related field preferred.
• 2+ years experience in content management.
• Strong UX and digital media skills essential.

Responsibilities

• Lead content management for websites, ensuring clear communication.
• Guide content migrations and digital storytelling.
• Collaborate with departments to enhance web user experience.

Skills

Communication

Content Management

User Experience (UX)

Collaboration

Digital Strategy

Education

Bachelor's degree in a related field

Tools

WordPress

Drupal

Google Analytics

Adobe Creative Cloud

Monday.com

Job description

Digital Strategist, Academic Web Content

Digital Strategist, Academic Web Content

1 week ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, University of North Carolina at Charlotte, is seeking professionals in Charlotte, NC. Apply via Lensa today!

Position Number: 000354

Department: University Communications (Adm)

Employment Type: Time Limited - Full-time

Months Per Year: 12

Essential Duties And Responsibilities

The Digital Strategist will serve as the lead content partner for academics.charlotte.edu, supporting colleges and departments in planning, organizing, and optimizing academic web content. This role requires a strong understanding of how structured content functions across enterprise CMS platforms, guiding units through content migration, user experience improvements, and consistent digital storytelling.

• Serve as the lead content partner for academics.charlotte.edu, helping colleges and departments plan, organize, and maintain clear, consistent academic web content.
• Guide academic units through content migration, structured content updates, and digital storytelling that supports prospective student engagement.
• Define site goals and map academic content to user journeys, ensuring alignment with UNC Charlotte’s brand voice, accessibility standards, and centralized information architecture.
• Apply UX best practices, user behavior data, and feedback from design and development teams to improve content clarity and site usability.
• Play a key role in UNC Charlotte’s multi-phase website redesign, supporting stakeholder transitions, phased content rollouts, and long-term governance for academic web properties.
  
  

Minimum Experience / Education

Required Minimum Qualifications:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

University Preferred Qualifications

Graduation from a four-year college or university with a major in a closely related field and two years of experience that provides the knowledge, skills, and abilities needed in the area of assignment; or an equivalent combination of training and experience.

Preferred Education Skills And Experience

• Bachelor’s degree in communications, digital media, UX, information science, or a related field
• 3+ years of experience managing content in WordPress, Drupal, or other enterprise-level CMS platforms
• Familiarity with CMS workflows, custom templates, and basic HTML / CSS
• Strong understanding of UX principles, accessibility standards ( WCAG ), and mobile-first design
• Ability to communicate effectively with both technical and non-technical stakeholders
• Experience managing web projects and collaborating with cross-functional teams
• Experience in higher education, nonprofit, or large organizational settings
• Familiarity with web governance models and centralized digital frameworks
• Experience with tools like Google Analytics, Siteimprove, and Google Tag Manager
• Ability to work in an agile, fast-paced environment with multiple stakeholders and competing priorities
• A strong, collaborative, and communicative work style.
• Experience using Monday.com or other project management software is preferred.
• Experience using Google Analytics/GA4. GTM and Google Search Console are a plus.
• Experience with Adobe Creative Cloud.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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