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Digital Strat & Engagement Assist Dir, Advancement

University of Rochester

City of Rochester (NY)

On-site

USD 63,000 - 96,000

Full time

16 days ago

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Job summary

An established institution is seeking a Digital Content Strategist to enhance its digital engagement efforts. This role involves developing innovative digital media strategies that align with philanthropy and engagement goals. The ideal candidate will lead the creation of content across various platforms, including social media and email marketing, while analyzing campaign performance to drive future strategies. Join a collaborative team dedicated to fostering a welcoming community and making a meaningful impact in higher education.

Qualifications

3+ years of experience in marketing, communications, or alumni relations.
Ability to implement high-level marketing communications projects.

Responsibilities

Develop and implement digital media strategies for alumni engagement.
Analyze digital marketing campaign performance and metrics.

Skills

Social Media Strategy

Digital Marketing

Content Development

Email Marketing

Project Management

Education

Bachelor's degree

Master's preferred

Tools

Salesforce Marketing Cloud

Google Analytics

Trello

Evertrue

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As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

300 East River Rd, Rochester, New York, United States of America, 14623

Opening

Worker Subtype:

Regular

Time Type

Full time

Scheduled Weekly Hours

40

Department

100006 Ofc Sr Vice Pres Advancement

Work Shift

UR - Day (United States of America)

Range

UR URG 111

Compensation Range

$63,815.00 - $95,723.00

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Responsibilities

GENERAL PURPOSE

As a vital member of the marketing communications team in the Office of Advancement, the Digital Content Strategist II develops innovative digital media strategies and executes tactics in alignment with, and in support of, annual philanthropy and engagement goals. Reporting to the Lead Marketing Strategist, the Digital Content Strategist II will help to lead, develop, design, and implement a brand-consistent and unified digital-first strategy to include email marketing, web platforms, social media, and mobile technologies.

The Digital Content Strategist II will communicate to and engage with various constituents including alumni, donors, and friends using current and emerging media platforms. This work will strategically support and enhance all areas of the Advancement program including marketing communications, volunteer management, alumni outreach, timely measurement tracking and analysis, and philanthropy.

The Digital Content Strategist II will help to employ the best practices for engagement with all stakeholder groups. Working with the Assistant Director of Data and the Lead Marketing Strategist, they will help identify audiences to market to, report metrics, and consistently analyze the success of these efforts.

This position is a valued member of the marketing communications team for the Advancement program and as such will help strategically manage digital platforms and tools on behalf of the program. This will require great collaboration with colleagues in central marketing and across all units and will include maintaining, amplifying, and in some cases creating engaging website and social media content, digital marketing communications and email marketing, defining best practices for social media engagement, understanding how to leverage emerging and existing platforms and tools, and growing digital engagement and data.

Essential Functions

Social Media Strategy Content Development and Implementation
Serve as administrator for Advancement social media properties including flagship accounts (Facebook, Instagram, TikTok, Twitter, and LinkedIn) and provide counsel for regional groups, class groups, and school-based alumni accounts.
Strategize and create marketing content for, and actively manage and maintain, digital, web and social media properties to meet the strategic needs of the organization.
Develop a strategy for acquiring recent graduate audiences across social media platforms, utilizing tracking and insights to create new and rework existing plans.
Serve as Advancement lead in social listening and social media crisis management in partnership with University Communications and URMC Communications and Marketing teams.
Collaborate on online advertising campaigns and sponsored content for all Advancement departments and collaborators
Digital Communications
Create content and serve as copywriter for email marketing and digital campaigns while considering accessibility standards for Advancement programs and special philanthropy events.
Lead execution of select Advancement owned digital alumni newsletters, then analyze effectiveness.
Serve as a contact for emails created to engage and/or solicit constituents and ensure digital-first tactics and accessibility are implemented.
Stay on top of and share trends to ensure maximum click through rates and reduce unsubscribes.
Utilize reports to help drive decision-making for future efforts.
Websites, Apps and Mobile Technology
Provide consultation for creation of Advancement marketing and communications touchpoints online as needed
Develop marketing content for select apps, large-scale websites, gamification, and micro-sites for high-level marketing campaigns, in collaboration with the Internet Projects team.
Serve as a counsel for Advancement crowdfunding projects that raise money for the University.
Utilize digital platforms and tools including but not limited to Evertrue, Salesforce Marketing Cloud, Prizm, Keyhole, Google Analyics, Trello, and Brandwatch.
Tracking and analysis of all initiatives to meet predetermined metrics.
Digital Metrics and Analysis
Analyze digital marketing communications campaign performance and key learnings, as well as constituent feedback, to ensure continued progress or shift approaches.
Maintain and keep track of all social media marketing metrics within Advancement; work with Assistant Director of Data to assess findings and utilize insights to help guide strategic decision-making, planning, and implementation.
Provide real-time analysis of digital programs and campaigns, troubleshooting areas of opportunity.

Other duties as assigned

Qualifications

Bachelor's degree
Master's preferred; or an equivalent combination of education and experience.
Minimum of 3 years experience of marketing, communications, journalism, alumni relations, development, or comparable experience.
Outstanding communication skills, including direct interpersonal skills.
Ability to implement high-level marketing communications projects.
Flexibility and adaptability.
Deep understanding of social media platforms and tools.
Excellent organization, project management, and proofreading skills, with an ability to manage and prioritize multiple projects with keen attention to detail.
Extensive experience in writing, editing, and marketing preferred.
Understanding of web-based technologies, basic knowledge of HTML is not required but helpful, online platforms, design applications such as Photoshop and InDesign, and proficiency with the Microsoft Office suite of products.
Ability to analyze, condense and synthesize in formation and ability to provide accurate analysis and summaries.
A personal belief in mission, goals and objectives of private higher education and a desire to change the world.
Ability to work as a member of a team to accomplish objectives. Occasional travel; some evening and weekend work.

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Classes). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates for all persons consistent with our values and based on applicable law.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Design, Art/Creative, and Information Technology
Industries
Higher Education

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