Digital Specialist

New York Technology Partners; United States; On-site; USD 50,000 - 75,000; Full time

Job summary

New York Technology Partners seeks a Digital Specialist to support the digital production of client campaigns. You will execute and QA HTML emails and web components with basic HTML/CSS, coordinate trafficking across PMs, strategists, and vendors, and learn the department's processes to prioritize tasks effectively.

You will generate, refine, and upload email HTML versions, oversee QA across all campaign elements, and monitor performance metrics.

Qualifications

• Experience in email HTML production and QA.
• Familiar with CMS deployment for campaigns.
• Ability to coordinate trafficking across teams.

Responsibilities

• Support email HTML production and QA across campaigns.
• Coordinate with PM, LPM/SS, creatives, and vendors on assets.
• Use in-house tools to organize and track campaign elements.
• QA emails, landing pages, forms, and web components at all stages.
• Follow documented operations processes for client systems.

Skills

HTML/CSS knowledge

Email production

Project coordination

Quality assurance

Time management

Tools

VS Code

CMS

Acoustic

Pardot

Mailchimp

Sanky email app

Job description

The Digital Specialist is responsible for supporting the digital production of a roster of clients and their campaigns in the Operations department. In this role, the digital specialist will oversee tasks delegated by the Project Manager. The digital specialist will focus on the digital production of campaigns and have basic HTML/CSS knowledge to execute emails and web components efficiently. This position supports the internal trafficking of the day-to-day workflow of multiple projects between the Project Managers, Strategists, in-house Creative teams, and vendors. The digital specialist must learn and coordinate the department's processes and be able to prioritize accordingly.

The digital specialist is responsible for following the scheduled timeline to execute deliverables accurately and in a timely manner. The specialist will also work with the Lead Project Manager/Specialist Supervisor and Project Manager to finish the tasks required to complete each project successfully.

Organizational Status:

Reports to the Lead Project Manager/Specialist Supervisor (LPM/SS)

Organizational Responsibilities:

• Support the implementation of email campaigns including setting up HTML emails and configuring audience segmentation in various eCRMs.
• Coordinate with PM, LPM/SS, Direct Mail Specialist, Creative Teams, and Vendors on trafficking campaign collateral, artwork, images, and data.
• Utilize in-house project management tools to organize, track, and coordinate campaign elements with the Client Strategists, Creative and Ops teams.
• Conduct extensive quality assurance on all digital production, including emails, petitions, landing pages, donation forms, modals and other web elements. Proofing and QA is required at all stages of all campaign work.
• Follow Operations team documentation/protocols for all client systems and processes.

Operations Responsibilities:

• Generate Email HTML app, refine in VS Code, per client-approved copy and design using Sanky's email web app, generating versions accordingly. (see full process here). Upload all HTML email versions to the client’s email platform (e.g., Acoustic, Pardot, Mailchimp, etc.).
• Usher email through all phases of QA, including creative, EoA, PM, client in the designated Basecamp to do. (see full process here). The PM will get the client sign off on tests.
• Monitor send metrics and deliverability. Flag deliverability issues to the LPM with email platform support and implement changes - LPM/Director of CS will discuss with Client.
• Coordinate client-approved web Components, such as Sliders and Marketing Promotions via Content Management System for key client sites (see full process here).
• Modals & Forms: Provide QA and coordinate processes with tech. The PM will get client signoffs on all assets.
• SMS: Provide QA support with all client deliverables, deploy and monitor performance. (see full process link).
• Monitor all Basecamp projects/tasks and keep all to-dos up-to-date.

Campaign and Production Responsibilities:

• Communicate and clarify between the Project manager, LPM/SS, Creative team and vendors.
• Troubleshoot and solve operational issues under the supervision of the LPM/SS.
• Participate in planning Operations meetings with the DM specialists, Project and Lead project managers.
• Once the PM confirms that certain deliverables are client approved, work on deployment/tech tasks, including setting up templated emails, deploying web components via CMS.
• Set up the source codes, make sure that they are reviewed/confirmed by the Strategist.
• PM and Client Strategist will Monitor and adjust persistent suppression query/queries as appropriate prior to each email send and specialist will make any updates.
• Pull regular email and digital performance data.
• Maintain PW bank for all platforms being used.
• Maintain sample books on the server for all digital campaigns.
• Ensure that the LPM is up-to-date on any major delays or any crucial errors.
• Assist with agenda development, presentation deck development, and other meeting preparation.
• Pull regular email and digital performance data.

Development Responsibilities:

• Train new staff in similar roles and conduct peer training sessions with other members of
• Act as a mentor to peers, including other Specialists and interns.
• Maintain accurate biweekly time sheets and submit them in our Human Resources system.
• Develop a working knowledge of marketing and fundraising strategy and best practices