Digital Specialist

Ark7; San Francisco (CA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Opportunities for professional growth

Collaborative work environment

Impact on company growth

Job summary

Ark7 in San Francisco seeks a Digital Marketing Specialist to enhance customer acquisition through strategic digital campaigns. You'll manage and optimize platforms like Google and Meta, while utilizing your strong analytical skills to drive performance and improve conversion rates.

The ideal candidate has over 3 years in digital performance marketing, thrives in a fast-paced environment, and brings a strong ownership mentality. Join a growing fintech company dedicated to making real estate investing accessible.

Qualifications

• Managing and optimizing paid advertising campaigns across multiple platforms.
• Conducting audience and keyword research for campaign targeting.
• Analyzing results and recommending actionable improvements.

Responsibilities

• Plan and execute digital marketing campaigns.
• Monitor campaign performance and optimize for efficiency.
• Collaborate with teams for strategic growth initiatives.

Skills

Paid advertising campaign management

Analytical skills

Data-driven decision making

Project management

Communication skills

Education

3+ years of experience in digital marketing or related fields

Tools

Google Analytics

Excel

Looker Studio

Job description

Ark7 is a real estate investment platform that makes it easy for individuals to invest in professionally managed rental properties through fractional ownership. Our mission is to make real estate investing more accessible, transparent, and efficient through technology.

We are a fast growing fintech and proptech company looking for a data driven marketer to help accelerate customer acquisition and support our next stage of growth.

About the Role

Ark7 is seeking a Digital Marketing Specialist to drive customer acquisition and growth across digital channels. This role will be responsible for planning, executing, and optimizing marketing campaigns that generate qualified leads, increase investor engagement, and improve conversion performance.

The ideal candidate has hands on experience managing paid advertising campaigns, analyzing marketing performance, and scaling customer acquisition programs. We are particularly interested in candidates with agency experience who have managed multiple campaigns, budgets, and performance objectives across different channels and industries.

Key Responsibilities

• Plan, launch, manage, and optimize digital marketing campaigns across Google, Meta, LinkedIn, TikTok, and other relevant platforms
• Monitor and improve campaign performance using metrics such as CPA, CAC, ROAS, conversion rate, and lead quality
• Conduct audience research, keyword research, and competitive analysis
• Create and test ad copy, creative concepts, landing pages, and targeting strategies
• Analyze campaign results and provide actionable recommendations
• Build and maintain marketing dashboards and performance reports
• Collaborate with design, content, and product teams to execute growth initiatives
• Manage campaign budgets and identify opportunities to improve marketing efficiency and scale
• Stay current on digital marketing trends, platform updates, and industry best practices

Qualifications

• 3+ years of experience in digital marketing, performance marketing, paid media, or a digital marketing agency environment
• Proven experience managing and optimizing paid advertising campaigns across Google Ads, Meta Ads Manager, LinkedIn Ads, or similar platforms
• Strong analytical skills and data driven decision making
• Experience with campaign testing, attribution, conversion tracking, and landing page optimization
• Proficiency with Google Analytics, Looker Studio, Excel, or similar reporting tools
• Excellent communication and project management skills
• Ability to manage multiple campaigns and priorities simultaneously in a fast paced environment

Preferred Qualifications

• Experience at a digital marketing, performance marketing, or advertising agency
• Experience managing monthly paid media budgets of $25,000+ across multiple channels
• Experience in fintech, investing, real estate, proptech, financial services, or other regulated industries
• Familiarity with CRM and marketing automation platforms such as HubSpot
• Understanding of customer acquisition funnels, attribution models, and lifecycle marketing
• Experience working in a high growth startup environment
• Agency experience is strongly preferred.

What You'll Bring

• A strong ownership mentality and willingness to take initiative
• Curiosity and a passion for testing, learning, and continuous improvement
• The ability to translate marketing data into actionable business insights
• A results oriented mindset focused on efficient growth and measurable outcomes

Why Join Ark7

• Help democratize access to real estate investing
• Work directly with an experienced startup team
• Opportunity to make a measurable impact on company growth
• Fast paced, collaborative, and entrepreneurial environment
• Significant opportunities for professional growth and advancement

Ark7 is an equal opportunity employer. We welcome candidates from diverse backgrounds who are excited about helping make real estate investing more accessible through technology.