Digital Social Media & D2C Sales Funnel Optimisation Lead (USA Focus)

LoveLOFB; Orlando (FL); Remote; USD 80,000 - 120,000; Full time

Job summary

A mission-driven consumer products company seeks a Digital Social Media & D2C Sales Funnel Optimisation Lead to enhance brand visibility and revenue through innovative digital marketing strategies. The role involves overseeing social media, sales funnels, and online community-building, fostering impactful branding as a part of a global movement.

Benefits

Purpose-driven marketing

40% of net profits allocated to men’s mental health initiatives

Qualifications

• 5+ years in social media, D2C funnels, and performance marketing.
• Expertise in CPG or lifestyle brands, preferably in the U.S.
• Creative with operational execution skills—content creation and conversion focus.

Responsibilities

• Lead digital marketing and social media strategies focusing on D2C funnel optimisation.
• Manage social media strategy to boost visibility and conversions.
• Create and optimise sales funnels to convert clicks into loyal customers.

Skills

Social Media

Performance Marketing

D2C Funnel Optimisation

Analytics

Content Creation

Tools

Klaviyo

HubSpot

Odoo

Job description

Digital Social Media & D2C Sales Funnel Optimisation Lead (USA Focus)

LOFB International is on a mission to challenge norms, build a global movement around men’s mental health, and scale breakthrough consumer brands—from cigars to non-alcoholic beer—that make a real-world impact. We are seeking a highly experienced digital operator to elevate our social media, sales funnels, and online community-building efforts.

You will lead our digital marketing and social media strategy with a focus on D2C funnel optimisation across the LOFB Group, playing a key role in growing both brand and bottom line through innovative digital campaigns, community engagement, and performance storytelling.

Location: Remote (USA Preferred) | Type: Full-Time | Industry: Consumer Products | Brand: Mission-Driven

Your Role:

Lead digital marketing and social media strategies focusing on D2C funnel optimisation across LOFB. Drive brand growth and revenue through targeted campaigns, community engagement, and storytelling.

Core Responsibilities:

Digital Marketing & Sales Funnel Optimisation

• Manage social media strategy across all platforms (organic + paid) to boost visibility and conversions
• Create and optimise sales funnels to convert clicks into loyal customers
• Analyse data to improve campaign ROI
• Develop engaging content (posts, reels, videos, podcasts) for multiple channels
• Handle daily social media engagement and respond promptly
• Design and oversee digital assets for LOFB and affiliated brands
• Innovate using data insights to test new creative ideas
• Maximise paid and organic media spend through precise targeting and testing

Online Community Building

• Create digital spaces (e.g., Discord, Instagram) to foster brand advocates and influencers
• Coordinate collaborations, referrals, and UGC campaigns
• Promote LOFB’s mission: authentic conversations and community

Customer Experience

• Improve customer journey from awareness to loyalty
• Implement tools for personalised marketing and analytics
• Lead CRM strategies, email campaigns, and automation
• Maintain and scale web presence and digital systems

Who You Are:

• 5+ years in social media, D2C funnels, and performance marketing
• Expertise in CPG or lifestyle brands, preferably in the U.S.
• Proficient in analytics, A/B testing, CRM platforms (Klaviyo, HubSpot, Odoo)
• Creative with operational execution skills—content creation and conversion focus
• Passionate about mental health, storytelling, and impactful brands

Why LOFB?

We allocate 40% of net profits to men’s mental health initiatives. Your work is purpose-driven marketing, making a difference.

Apply now to lead a global movement. Send your resume and 3 campaign examples to [e-mail].

Visit us at www.lovelofb.com