Digital Program Manager

SAPinsider; United States; On-site; USD 80,000 - 90,000; Full time

Job summary

SAPinsider is seeking an Account Executive to own the delivery of sponsored digital programs, including webinars, podcasts and video content. You will manage on-demand events from concept to on-demand delivery, coordinate with vendor partners, and ensure our members receive full value of their membership.

You’ll publish content on the SAPinsider site, run multi-channel campaigns, and maintain LinkedIn engagement while collaborating with Research, Editorial, Sales and Event Programming teams to

Qualifications

• 3–5 years in B2B digital marketing or webinar delivery.
• Experience delivering webinars that drive engagement and lead generation.
• Hands-on video editing with Descript, Vimeo or Wistia.

Responsibilities

• Own end-to-end on-demand events (webinars, podcasts).
• Edit and produce video content and social clips.
• Coordinate with vendors and sponsors on content and delivery.
• Represent SAPinsider professionally on client calls.
• Write abstracts, titles and speaker bios for on-demand content.
• Publish content to website and social channels and track performance.
• Plan and run multi-channel promotional campaigns for events and research.
• Grow engagement across LinkedIn and other channels.
• Manage memberships, onboarding and renewals, and respond to member inquiries.
• Collaborate with Research, Editorial, Sales and Program teams.
• Track registrations, social engagement, web traffic and membership metrics.
• Leverage AI tools to speed up content creation and promotion.

Skills

B2B digital marketing

Video editing

Project management

Email campaigns

Social media

Client delivery

Content strategy

Tools

Descript

Vimeo

Wistia

Smartsheet

Google Ad Manager

HTML

CSS

Job description

Own the delivery of SAPinsider's sponsored digital programs, including webinars, podcasts, video content and integrated digital campaigns.

SAPinsider runs the largest global SAP B2B enterprise technology community in the world. Alongside our flagship events, we keep that community engaged every week through webinars, digital & video content, social channels and our Partner Membership program. The hallmark of SAPinsider is the depth of our content and how quickly and reliably we get it to our members.

This role is all about digital execution. You will be the engine behind our always-on program. You’ll take on-demand events like webinars from concept to on-demand delivery, work with our vendor partners on their content, keep our website and social channels current, and make sure our members get the full value of their membership. If you love getting things live on time and done right, and you shine on a client call, this role is for you.

Specific Responsibilities Include:

• Organize and produce SAPinsider on-demand events, including webinars, plus podcasts from end to end. That covers scheduling speakers and sponsors, briefing presenters, setting up the platform, running tech checks, hosting or moderating live sessions, and publishing on-demand recordings.
• Edit and produce video content, including on-demand event (webinar) replays, short promotional clips and social videos that extend the reach of every program.
• Liaise with SAP solution vendors and sponsors on their appearances in on-demand events and other SAPinsider content. You’ll guide them through formats, deadlines, content requirements and deliverables, and make sure every engagement runs smoothly and successfully.
• Represent SAPinsider professionally on client calls and in client meetings. You’ll be a trusted day-to-day contact for our vendor partners.
• Write engaging on-demand event and session abstracts, titles and speaker bios.
• Publish content to the SAPinsider website, including on-demand event pages, event updates, articles, research assets and speaker profiles. You’ll also support website ad serving and track conversions and traffic.
• Plan and run promotional campaigns around on-demand events, research and sponsored content. That includes list development, and multi-channel campaigns and reporting on results.
• Plan, write and post across SAPinsider social channels, with a strong focus on LinkedIn. You’ll promote on-demand events (inc webinars & expert exchange), live events, podcasts and research and grow engagement with our community.
• Manage SAPinsider memberships, from onboarding through renewals and member queries, and keep our membership database accurate.
• Collaborate closely with our Research, Editorial, Sales and Event Programming teams so that every digital program delivers for members and partners.
• Track and report on on-demand event registrations, social engagement, web traffic and membership metrics, and use those insights to improve each program.
• Use AI tools to speed up content creation, scheduling and promotion without compromising quality.

Qualifications and Experience:

• 3–5 years’ experience in B2B digital marketing, marketing services or webinar delivery, ideally in enterprise technology.
• Strong client delivery skills and proven marketing services delivery experience in a client-facing environment.
• Proven experience delivering content webinars that drive engagement and running lead generation marketing campaigns.
• Hands-on video editing and production experience, using tools such as Descript, Vimeo, Wistia or similar.
• Strong understanding of list development and email campaign management.
• Direct user experience with email software, webinar & video platforms, social media platforms and marketing analytics tools.
• Excellent project management skills. Experience with Smartsheet or a comparable tool is preferred.
• Great interpersonal skills, high emotional intelligence with the ability to project professionally on client calls and in client interactions.
• Strong collaboration skills and a track record of working across research, editorial, sales and program teams.
• Exceptional written and verbal communication skills.
• Experience with Google Ad Manager and working knowledge of HTML and CSS are highly desirable.
• An interest in SAP, ERP or enterprise technology. You don’t need to be an expert, but you’ll need to learn the language quickly.

Compensation

The Account Executive enjoys a competitive base salary of between $80,000 to $90,000 based on experience with a 10% annual bonus potential The role participates in all SAPinsider employee benefit programs including healthcare coverage, life insurance, unlimited vacation and 401K plan.

About SAPinsider: The Largest and Most Active, Global SAP Member Community

SAPinsider is the largest global SAP technology and line of business professional community with over 2,000,000 technology and business members. The SAPinsider members are actively using SAP to enable digital transformation and operational excellence within their respective businesses. SAPinsider members depend on our Premium Membership of research, education, networking and events to support their investments in SAP based technologies and business processes.