Digital Products Manager

Academy Bank; Kansas City (MO); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical

Vision

401(k) plan

Disability insurance

Paid vacation and holidays

Job summary

Academy Bank is seeking a Digital Products Manager to drive development and lifecycle management for digital offerings across Academy Bank and Armed Forces Bank. The role partners with cross-functional teams to ensure profitability, regulatory compliance, and excellent client value through digital channels.

The ideal candidate leads multi-team initiatives, develops product roadmaps, and monetizes digital features while aligning with market needs and strategic goals.

Qualifications

• Bachelor’s degree in business, finance, marketing or related field preferred; HS diploma required.
• Proven product management experience in banking/financial services preferred.
• Strong data analysis to drive campaign design and product decisions.
• Understanding of product life cycle, management principles, and banking regulations.
• Experience with market research and data-driven decision making.

Responsibilities

• Develops and executes digital product and delivery strategies aligned with the bank’s vision.
• Performs market research on client needs, trends, and regulatory requirements for banking products.
• Develops digital roadmaps; prioritizes features by business impact and client feedback.
• Supports go-to-market strategies and product launches with cross-functional teams.
• Monitors product performance, profitability, and cross-sell/retention metrics; drives continuous improvements.
• Increases product sales and revenue through innovation and marketing education.
• Sets sales goals for digital offerings with business unit leadership.
• Builds business cases for ROI targets and customer expectations.

Skills

Attention to detail

Organizational skills

Analytical ability

Communication

Financial analysis

Education

Bachelor’s degree in business/finance/marketing or related field

High school diploma or equivalent

Tools

Excel

PowerPoint

Power BI

Product management tools

Job description

The Digital Products Manager drives the development and management of digital products and features for both Academy Bank and Armed Forces Bank. The Digital Products Manager works closely with cross-functional teams, including production teams, data analysts, Client Experience, IT, compliance, and marketing to ensure that the Bank’s digital offerings are profitable, meet market demands, deliver exceptional value to our clients, integrate seamlessly into the tech stack, and meet all regulatory requirements. Leads cross-functional, cross-organizational teams to develop and launch digital products and features into the market across the entire organization and through the digital channel.

Responsibilities

• Develops and executes digital product and delivery strategies that align with the Bank’s vision and goals.
• Conducts market research to identify client needs, market trends, and regulatory requirements specific to the banking industry and identifies opportunities for differentiation.
• Develops and implements digital product and feature strategies to meet revenue goals through product design, platform design, pricing, marketing, and margin management. Defines digital roadmaps and prioritizes features based on business impact and client feedback.
• Works with marketing, production, and sales enablement teams to develop go-to-market strategies and supports product and feature launches, including internal communication and training plans.
• Monitors and reports digital offering performance and profitability against established goal metrics; tracks cross-sell, retention and set sales/delivery expectations, works with Client Experience to gather client feedback on products, and implement continuous improvements.
• Increases Academy & Armed Forces Bank product sales, balance sheet and revenue growth through product and platform innovation, education, and marketing.
• Works with Academy and Armed Forces Bank leadership to establish appropriate digital product sales goals for business units, feature usage and efficiency rates, and acceptable profitability metrics.
• Develop business case(s) to present recommendations to Academy and Armed Forces Bank leadership based on internal return on investment targets, client expectations and innovative back-office solutions.
• Manage the overall profit and loss of the associated digital offerings.
• Responsible for recommending all policies, procedures and digital products or feature changes to senior leadership or others responsible for oversight of the Bank’s digital products and feature offerings.
• Responsible for performing risk assessments on all existing and new digital products to identify all regulatory, compliance and reputation risks associated with product. Designs, builds and implements delivery of digital products to mitigate any identified risks.

Maintains strict confidentiality of all client information.

• Completes other specified duties as assigned.

Position Requirements

Skills

• Strong attention to detail and ability to complete work accurately.
• Ability to organize work.
• Excellent analytical and problem-solving skills.
• Ability to work effectively in a team-oriented environment with exceptional communication and interpersonal skills.
• Strong written and verbal communication skills, required.
• Strong financial analysis skillset with technical capabilities to build financial models with moderate complexity.
• Advanced level of proficiency in Microsoft Office suite of products with heavy use of Excel, PowerPoint and Power BI.

Education & Experience

• High school diploma, or equivalent education, required. Bachelor’s degree in business, finance, marketing, or a related field, highly preferred.
• Proven experience as a Product Manager, preferably in the banking or financial services industry, or significant experience in banking at a midsize or large national bank.
• Proficient at analyzing data to draw recommendations and conclusions. Highly effective at using data to drive campaign construction and product design.
• Strong understanding of the product life cycle, product management principles, and banking regulations.
• Experience with market research and data analysis in the banking sector.
• Proficiency with product management tools and software.
• Strong ability to present materials to all levels of organization.

Physical Requirements

The work environment is typical of a standard office or retail banking setting. The position is sedentary, involving sitting most of the workday; however, the position will involve moving about the workspace to reach entrances/exits, restrooms, conference rooms, or other areas within the work environment. Reaching may be required involving the ability to move arms in any direction. Office equipment, such as a computer and telephone, will be used requiring the ability to manipulate a keyboard, mouse, and/or keypad. The ability to decipher a computer screen or written documents is necessary. The ability to e xpress or exchange ideas; impart information to clients, coworkers, or the public; or to convey detailed or important instructions; is required. The ability to receive and understand detailed information shared through oral or written communication is required. Position requires lifting and/or the exerting of up to 10 pounds of force.

Full‑time associates are eligible for our benefits package:

• Medical
• Vision
• 401(k) plan
• Short and Long-term disability insurance
• Company paid vacation, paid leave and holidays

This position will remain open until a qualified applicant is hired.

Full-time/Part-time

Full-time

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