Digital Product Specialist Sales - Outside Sales

Builders FirstSource; Campbell (AK); On-site; USD 90,000 - 130,000; Full time

Job summary

Builders FirstSource seeks a Digital Product Specialist to drive digital transformation across Alaska. You will enable the integration of online and offline sales channels, coach sales teams on platforms like MyBLDR, SF.com, and Paradigm, and unlock new revenue streams through digital initiatives.

You will collaborate with field teams, develop cross-channel campaigns, and prioritize enhancements based on market needs to grow regional revenue.

Qualifications

• 5+ years of proven sales experience in building products or construction industry
• 2+ years’ experience using a CRM to keep sales activities up to date
• Proven ability to build relationships with builders, architects, developers and wholesalers

Responsibilities

• Drive MyBLDR adoption across the region with coaching and value demonstration
• Train and enable SF.com usage for pipeline management and reporting
• Lead Paradigm adoption with sales reps to improve estimate accuracy and accelerate sales cycles
• Generate Ecommerce revenue by converting online leads and supporting account teams
• Coordinate cross-channel initiatives and ensure consistent customer experience across channels

Skills

Sales experience

CRM proficiency

Cross-functional collaboration

Digital enablement

Tools

SF.com

Paradigm

Sales analytics tools

Job description

Spenard Builders Supply is Alaska's choice for building materials and home improvements. Statewide, we service the needs of a variety of customers including residential and commercial builders, specialty contractors, government and other institutions, and especially do-it-yourselfers. Check out our latest building products, events, manufacturing services or find an SBS near you. Today, Spenard Builders Supply is owned by Builders FirstSource, the largest supplier of building products, prefabricated components, and value-added services to the residential construction market in the U.S. We provide customers an integrated homebuilding solution, offering manufacturing, supply, delivery and installation for a full range of structural and related building products.

PURPOSE

The Digital Product Specialist (DPS) plays a critical role in driving digital transformation and revenue growth across the region by enabling seamless integration of online and offline sales channels. This position serves as a key change agent, educator, and commercial driver within the organization.

The DPS accelerates digital adoption, boosts sales productivity, and unlocks new revenue streams by seamlessly integrating technology, data, and field execution. This role is instrumental in modernizing the sales approach and ensuring the region remains competitive in an increasingly digital marketplace. It is accountable for driving substantial incremental revenue growth through digital initiatives deployed across the region.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Drive MyBLDR Adoption
  Champion the adoption and effective use of MyBldr across the region by coaching sales teams, demonstrating value, and ensuring consistent utilization to enhance customer engagement and operational efficiency.
• SF.com Training & Enablement
  Act as the regional subject matter expert and trainer for SF.com, equipping sales teams with the knowledge and skills needed to leverage the platform effectively for pipeline management, customer tracking, and reporting.
• Paradigm Estimate Adoption
  Lead the rollout and sustained use of Paradigm for estimates, partnering with sales reps to integrate the tool into their workflow, improve accuracy, and accelerate the sales cycle.
• Ecommerce Revenue Generation
  Drive measurable revenue growth through digital channels by converting ecommerce leads into sales opportunities and supporting account teams in closing business generated online.
• Campaign Execution & Growth Initiatives
  Execute and support targeted campaigns, including:
• Permit-based campaigns to capture high-intent opportunities
• Lost customer re-engagement campaigns
• Declining account recovery initiatives
• Additional targeted programs designed to expand market share and increase wallet share
• Cross-Channel Integration
  Ensure alignment between digital tools, field sales, and customer touchpoints to deliver a consistent and high-quality customer experience across all channels.
• Voice of the Field Serve as the primary conduit between field teams and product/technology, providing structured feedback, prioritizing enhancements, and ensuring platforms reflect real market needs.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

MINIMUM REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 5+ years of proven sales experience in the architecture, estimating, building products or construction industry.
• 2+ years’ experience working in a CRM to keep up to date sales activities. File & account setup will be a critical part of the role to keep the customers organized.
• Proven experience developing strong relationships with builders, architects, developers, interior designers and/or wholesalers.

COMPETENCIES

• Strong knowledge of construction industry
• Advanced knowledge of the digital product
• High level of self-motivation
• Excellent verbal and written communication skills
• Excellent presentation, negotiating, and influencing skills
• Ability to think strategically with proven problem-solving skills.
• Flexible, able to adjust and change direction as the business and technology environments evolve and change. Working knowledge of business-to-business selling
• Able to quickly learn other software and workflow tools that are required to maintain business processes.
• Proficiency in Microsoft Office Suite. Demonstrated expertise in using Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, and Teams.

BFS BUILT TO LEAD COMPETENCIES

• Know the Business
  • Builds deep knowledge of BFS’s operating model and financial drivers, market position and the industry landscape to make informed decisions that create value.
• Focus on the Customer
  • Anticipates customer needs, applies insights to decision-making and drives customer‑centric solutions that create business value.
• Plan for Tomorrow
  • Thinks strategically, anticipates future challenges and positions the business for long‑term success.
• Earn Trust
  • Acts with humility, integrity and authenticity so others —inside and outside BFS — know they can count on you.
• Model Empathy
  • Listens actively, respects different perspectives and fosters a workplace where people feel valued and supported.
• Succeed Together
  • Builds and strengthens partnerships inside and outside BFS by collaborating, aligning efforts and driving shared success.
• Deliver Results
  • Consistently meet or exceed goals through effective execution and accountability.
• Continuously Improve & Innovate
  • Seek new ideas and approaches to enhance processes and outcomes.
• Embrace Change
  • Adapt quickly to evolving priorities and drive positive transformation.
• Invest in the Team
  • Support growth and development through coaching, feedback, and opportunities.
• Attract & Hire the Best
  • Identify and recruit top talent aligned with organizational values and goals.
• Adopt a Growth Mindset
  • Demonstrate curiosity, resilience, and openness to learning and improvement.

WORK ENVIRONMENT / PHYSICAL ACTIVITY

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Subject to both typical office environment and outside locations with temperature and weather variations.
• You will be traveling regionally/locally to your customers daily, travel would flex but range up to 80%.
• Must be able to lift and carry up to 25 pounds frequently and on occasion up to 80 pounds.

Builders FirstSource is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call [phone] or email: [e-mail]. Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening.

To view all our benefit offerings click here www.bldrbenefits.com.

Builders FirstSource is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or status as an individual with a disability.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call [phone] or email: [e-mail]. Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening.

Please note that due to the volume of applications received, we are unable to respond to individual inquiries about the status of your application.