Digital Product Specialist Sales - Outside Sales

Builders FirstSource; Anchorage (AK); On-site; USD 80,000 - 110,000; Full time

Job summary

Spenard Builders Supply, part of Builders FirstSource, seeks a Digital Product Specialist to drive digital transformation and revenue growth across Alaska. You will accelerate adoption of MyBLDR, SF.com, and Paradigm, and align sales processes with online channels for increased efficiency.

Based in the Anchorage region, travel regionally up to 80% and collaborate with field teams to optimize campaigns and customer experience.

Qualifications

• 5+ years of proven sales experience in the architecture, estimating, building products or construction industry.
• 2+ years’ experience working in a CRM to keep up to date sales activities. File & account setup will be a critical part of the role to keep the customers organized.
• Proven experience developing strong relationships with builders, architects, developers, interior designers and/or wholesalers.

Responsibilities

• Lead adoption of MyBLDR across the region; coach sales teams and ensure consistent use to boost engagement.
• Serve as regional SME and trainer for SF.com; enable pipeline management and reporting.
• Lead Paradigm adoption for estimates; integrate into sales workflow and speed the cycle.
• Generate Ecommerce revenue by converting online leads and supporting account teams.
• Execute targeted campaigns to grow market share and wallet share.
• Ensure cross-channel alignment between digital tools, field sales, and customers.

Skills

Sales experience

CRM experience

Relationship building

Microsoft Office

Communication skills

Tools

MyBLDR

SF.com

Paradigm

CRM software

Job description

Spenard Builders Supply is Alaska's choice for building materials and home improvements. Statewide, we service the needs of a variety of customers including residential and commercial builders, specialty contractors, government and other institutions, and especially do-it-yourselfers.

Check out our latest building products, events, manufacturing services or find an SBS near you. Today, Spenard Builders Supply is owned by Builders FirstSource, the largest supplier of building products, prefabricated components, and value-added services to the residential construction market in the U.S. We provide customers an integrated homebuilding solution, offering manufacturing, supply, delivery and installation for a full range of structural and related building products.

PURPOSE

The Digital Product Specialist (DPS) plays a critical role in driving digital transformation and revenue growth across the region by enabling seamless integration of online and offline sales channels. This position serves as a key change agent, educator, and commercial driver within the organization.

The DPS accelerates digital adoption, boosts sales productivity, and unlocks new revenue streams by seamlessly integrating technology, data, and field execution. This role is instrumental in modernizing the sales approach and ensuring the region remains competitive in an increasingly digital marketplace. It is accountable for driving substantial incremental revenue growth through digital initiatives deployed across the region.

Essential Duties And Responsibilities

• Drive MyBLDR Adoption Champion the adoption and effective use of MyBldr across the region by coaching sales teams, demonstrating value, and ensuring consistent utilization to enhance customer engagement and operational efficiency.
• SF.com Training & Enablement Act as the regional subject matter expert and trainer for SF.com, equipping sales teams with the knowledge and skills needed to leverage the platform effectively for pipeline management, customer tracking, and reporting.
• Paradigm Estimate Adoption Lead the rollout and sustained use of Paradigm for estimates, partnering with sales reps to integrate the tool into their workflow, improve accuracy, and accelerate the sales cycle.
• Ecommerce Revenue Generation Drive measurable revenue growth through digital channels by converting ecommerce leads into sales opportunities and supporting account teams in closing business generated online.
• Campaign Execution & Growth Initiatives Execute and support targeted campaigns, including:
• Permit-based campaigns to capture high-intent opportunities
• Lost customer re-engagement campaigns
• Declining account recovery initiatives
• Additional targeted programs designed to expand market share and increase wallet share
• Cross-Channel Integration Ensure alignment between digital tools, field sales, and customer touchpoints to deliver a consistent and high-quality customer experience across all channels.
• Voice of the Field Serve as the primary conduit between field teams and product/technology, providing structured feedback, prioritizing enhancements, and ensuring platforms reflect real market needs.
• Other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Minimum Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 5+ years of proven sales experience in the architecture, estimating, building products or construction industry.
• 2+ years’ experience working in a CRM to keep up to date sales activities. File & account setup will be a critical part of the role to keep the customers organized.
• Proven experience developing strong relationships with builders, architects, developers, interior designers and/or wholesalers.

COMPETENCIES

• Strong knowledge of construction industry
• Advanced knowledge of the digital product
• High level of self-motivation
• Excellent verbal and written communication skills
• Excellent presentation, negotiating, and influencing skills
• Ability to think strategically with proven problem-solving skills.
• Flexible, able to adjust and change direction as the business and technology environments evolve and change. Working knowledge of business-to-business selling
• Able to quickly learn other software and workflow tools that are required to maintain business processes.
• Proficiency in Microsoft Office Suite. Demonstrated expertise in using Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, and Teams.

BFS BUILT TO LEAD COMPETENCIES

• Know the Business
  • Builds deep knowledge of BFS’s operating model and financial drivers, market position and the industry landscape to make informed decisions that create value.
• Focus on the Customer
  • Anticipates customer needs, applies insights to decision-making and drives customer‑centric solutions that create business value.
• Plan for Tomorrow
  • Thinks strategically, anticipates future challenges and positions the business for long‑term success.
• Earn Trust
  • Acts with humility, integrity and authenticity so others —inside and outside BFS — know they can count on you.
• Model Empathy
  • Listens actively, respects different perspectives and fosters a workplace where people feel valued and supported.
• Succeed Together
  • Builds and strengthens partnerships inside and outside BFS by collaborating, aligning efforts and driving shared success.
• Deliver Results
  • Consistently meet or exceed goals through effective execution and accountability.
• Continuously Improve & Innovate
  • Seek new ideas and approaches to enhance processes and outcomes.
• Embrace Change
  • Adapt quickly to evolving priorities and drive positive transformation.
• Invest in the Team
  • Support growth and development through coaching, feedback, and opportunities.
• Attract & Hire the Best
  • Identify and recruit top talent aligned with organizational values and goals.
• Adopt a Growth Mindset
  • Demonstrate curiosity, resilience, and openness to learning and improvement.

WORK ENVIRONMENT / PHYSICAL ACTIVITY

Subject to both typical office environment and outside locations with temperature and weather variations.

You will be traveling regionally/locally to your customers daily, travel would flex but range up to 80%.

Must be able to lift and carry up to 25 pounds frequently and on occasion up to 80 pounds.

Builders FirstSource is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call [phone] or email: [e-mail]. Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening.

At Builders FirstSource, we offer competitive, affordable benefits designed to make life better for you and the people you love. Our goal is simple — provide great plans that help you and your family to live happier, healthier and more secure lives. To view all our benefit offerings click here www.bldrbenefits.com.

Builders FirstSource is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or status as an individual with a disability.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call [phone] or email: [e-mail]. Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening.

Please note that due to the volume of applications received, we are unable to respond to individual inquiries about the status of your application.