Digital Product Manager Lead Senior

PNC; Pittsburgh (Allegheny County); On-site; USD 112,000 - 249,600; Full time

Job summary

PNC is seeking a Digital Product Manager Lead Senior for Credit Monitoring & Financial Wellness Platform based in Pittsburgh, PA, or other listed cities. You will define product strategy, roadmaps and drive engagement across credit monitoring and financial wellness capabilities.

You will partner with analytics, marketing, risk, technology and product teams to translate customer insights into measurable business outcomes and monitor KPIs to optimize platform performance.

Qualifications

• 8+ years of experience in product strategy, business strategy, product management, digital banking, fintech or financial services.
• Strong experience using customer insights, analytics and market research to drive business and product decisions.
• Demonstrated ability to build business cases, influence stakeholders and translate strategy into measurable outcomes.
• Strong analytical, communication and strategic thinking skills.
• Experience with digital consumer products, financial wellness, credit or customer engagement platforms preferred.

Responsibilities

• Develop strategies to increase customer engagement, retention, and utilization of credit monitoring and financial wellness capabilities.
• Identify opportunities to create customer and business value through acquisition, cross-sell, relationship deepening, financial health improvement, and loyalty.
• Build business cases and recommend new features, partnerships, and investments based on customer insights, market trends and financial impact.
• Analyze customer behavior, market dynamics, and competitive offerings to identify growth opportunities and platform enhancements.
• Develop customer segmentation, value propositions and engagement strategies for targeted customer populations.
• Translate customer needs and business objectives into strategic product priorities.
• Partner with marketing, digital, analytics, risk, and product teams to drive adoption and maximize platform performance.
• Collaborate with technology and delivery teams to ensure strategic priorities are reflected in product roadmaps and execution plans.
• Support management of third‑party partners and providers that enable platform capabilities.
• Define and monitor key performance indicators related to customer engagement, financial wellness outcomes, product adoption and business value.
• Leverage analytics and customer feedback to identify opportunities for continuous improvement and growth.
• Develop reporting and executive‑level insights that inform strategic decisions and investment priorities.

Skills

Product strategy

Business strategy

Product management

Digital banking

Fintech

Job description

Position Overview

Digital Product Manager Lead Senior – Credit Monitoring & Financial Wellness Platform. Based in Pittsburgh, PA, Philadelphia, PA, Cleveland, OH, New York, NY, Chicago, IL or Wilmington, DE.

Job Profile

The role defines and executes strategies that maximize the value of the bank’s credit monitoring, financial wellness, and identity protection capabilities. It focuses on driving customer engagement, improving financial well‑being, and creating measurable business outcomes while collaborating across product, analytics, marketing, digital, risk and technology teams.

Responsibilities

• Develop strategies to increase customer engagement, retention, and utilization of credit monitoring and financial wellness capabilities.
• Identify opportunities to create customer and business value through acquisition, cross‑sell, relationship deepening, financial health improvement, and loyalty.
• Build business cases and recommend new features, partnerships, and investments based on customer insights, market trends and financial impact.
• Analyze customer behavior, market dynamics, and competitive offerings to identify growth opportunities and platform enhancements.
• Develop customer segmentation, value propositions and engagement strategies for targeted customer populations.
• Translate customer needs and business objectives into strategic product priorities.
• Partner with marketing, digital, analytics, risk, and product teams to drive adoption and maximize platform performance.
• Collaborate with technology and delivery teams to ensure strategic priorities are reflected in product roadmaps and execution plans.
• Support management of third‑party partners and providers that enable platform capabilities.
• Define and monitor key performance indicators related to customer engagement, financial wellness outcomes, product adoption and business value.
• Leverage analytics and customer feedback to identify opportunities for continuous improvement and growth.
• Develop reporting and executive‑level insights that inform strategic decisions and investment priorities.

Preferred Qualifications

• 8+ years of experience in product strategy, business strategy, product management, digital banking, fintech or financial services.
• Strong experience using customer insights, analytics and market research to drive business and product decisions.
• Demonstrated ability to build business cases, influence stakeholders and translate strategy into measurable outcomes.
• Strong analytical, communication and strategic thinking skills.
• Experience with digital consumer products, financial wellness, credit or customer engagement platforms preferred.

Pay Transparency

Base Salary: $112,000.00 – $249,600.00. Salaries may vary based on geographic location, market data and individual skills, experience and education. The role is incentive eligible with the payment based upon company, business and/or individual performance.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act and the Secure and Fair Enforcement for Mortgage Licensing Act of 2008.

Disability Accommodations Statement

Applicants requiring accommodations are encouraged to contact [e-mail] or call 877‑968‑7762. All information provided will be kept confidential and used only to the extent required to provide needed reasonable accommodations.