Digital Product Manager IV

Traeger, Inc.; Salt Lake City (UT); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, vision package

401k plan

Tuition reimbursement

Professional development programs

Employee discounts

Job summary

Traeger, Inc. in Salt Lake City is seeking a Senior Product Manager to own the digital strategy for the Traeger App (iOS, Android, Watch) and Traeger.com.

You will shape the unified road map across mobile and web to boost engagement, cook frequency, loyalty, and lifetime value among the Traegerhood. Collaborate with Engineering, Design, Insights, Marketing and CX to ship differentiated features, sharpen storytelling, and guide visitors to purchase.

Qualifications

• 6+ years of product management for consumer apps and/or e-commerce or brand website.
• Track record of driving engagement, retention, or LTV outcomes.
• Experience managing multi-platform roadmaps (iOS, Android, Web).
• Familiarity with IoT/Cloud integration is a strong plus.
• Strong empathy for user needs and improving UX.
• Excellent communication with stakeholders and design sensibilities.

Responsibilities

• Own the digital product strategy and roadmap across the app and Traeger.com.
• Drive the cross-platform roadmap balancing mobile and web initiatives.
• Lead cross-functional delivery with Engineering, Design, Insights, Marketing, and CX.
• Advocate for the consumer with data-driven decisions.
• Apply AI judiciously to accelerate PM workflows and feature scoping.

Skills

Consumer Insights

Data Analytics

Cross-Platform Roadmap

AI Tools Proficiency

Stakeholder Management

UX & Design Acumen

Tools

Copilot

Claude

Job description

Welcome to theTraegerhood:

Our business is BBQ, andbusinesstastes good. Traeger invented the wood pellet grill over 30 years ago, andwe’refanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City, we work tirelessly to providea world-class experience to our customers, retailers, and especially our employees. Ifyou’rea team playerwho’sdedicated to delivering top-quality results every day, then we want you to come cook with us.

What You’ll Do:

Traeger is seeking an experienced Senior Product Manager to own digital product strategy and roadmap across the Traeger App (iOS, Android, Watch) and Traeger.com. This role is central to our growth strategy: the app is a primary lever for increasing engagement, cook frequency, loyalty, and lifetime value (LTV) across the Traegerhood, while Traeger.com is our front door for brand storytelling and product education. You’ll own a unified roadmap spanning app (:70%) and web (:30%). On the app side, that means shipping differentiated features that keep Traeger the best-in-category, highest-rated cooking app experience. On the web side, it means sharpening brand storytelling and product education, so visitors understand what we offer, why it’s worth buying and guiding them to their quickest path to purchase. Across both, you’ll partner closely with Engineering (Mobile, Web, Cloud, IoT, Firmware, QA), Design, Consumer Insights, Marketing, and Customer Experience to turn that strategy into shipped work.

How You’ll Help Us Win

• Consumer-Led Product Vision & Strategy.

• Drive the Cross-Platform Roadmap.

• Lead Cross-Functional Delivery.

• Eternal Advocate for the Consumer.

• Market Analysis.

• Make Data-Driven Decisions.

• Delivery Excellence.

• Stakeholder Alignment.

• Apply AI With Judgment.

What You'll Need to Succeed:

• 6+ years of product management experience, including ownership of a consumer-facing mobile app and/or e-commerce or brand website roadmap

• A track record of driving measurable engagement, retention, or lifetime value (LTV) outcomes

• Experience managing a multi-platform roadmap (iOS, Android, and Web) with competing priorities

• Working knowledge of connected/IoT hardware products with Cloud and Firmware integration is a strong plus

• Passion and empathy for understanding user needs and improving user experience

• A keen eye for design and a strong point of view on digital product and user experience

• Strong analytical skillset; comfortable turning engagement and funnel data into prioritization decisions

• Practical fluency with AI tools (e.g., Copilot, Claude, etc.) to accelerate PM workflows, plus working knowledge of AI/ML capabilities and limitations sufficient to scope AI-powered features with Engineering and Data Science

• Excellent stakeholder management and executive communication skills

• Entrepreneurial, ownership-driven, and able to thrive in a fast-paced, evolving environment

Why You Will Love Working Here

• Be part of the most disruptive force in outdoor cooking

• Join a true team working towards a common goal

• Culture of risk-taking, innovation, & quality

• So. Much. Food.

• Have an outdoor lover’s paradise in your backyard

• Full medical/dental/vision package to fit your needs

• 401k to help you plan for the future

• Tuition reimbursement

• Individual professional development programs & initiatives to help you grow professionally

• Great discounts on all things Traeger

• Did we mention all the food?

Traeger may use AI tools for resume-screening purposes.