Digital Product Manager

Lexipol; United States; On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

401(k) with company match

Flexible paid time off

Annual bonus

Job summary

Lexipol seeks a Director of Digital Product to expand ownership of our digital products and drive a unified strategy across web properties, email, data systems, and growth initiatives. You will shape cross-channel roadmaps and oversee performance across multiple platforms.

The role blends strategic planning with hands-on platform management, requiring strong analytics, system fluency, and the ability to translate growth objectives into scalable solutions for our national audience of public

Qualifications

• Minimum 3 years experience owning Product Management lifecycle with digital product platforms.
• Experience in display advertising, programmatic advertising, email marketing and digital sponsorships.
• Ability to translate business goals into scalable product solutions.
• Strong analytical and pragmatic problem-solving skills.
• Efficient communicator to both technical and non-technical stakeholders.

Responsibilities

• Develop and execute integrated product strategies across email, website, and audience growth.
• Identify opportunities to improve acquisition, engagement, retention, and monetization.
• Partner with Product Leadership to align cross-platform initiatives with ecosystem strategy.
• Establish KPIs tied to audience growth, engagement, conversion, and revenue impact.
• Oversee platform governance, data flow, and performance measurement.

Skills

Product ownership

Digital strategy

Cross-functional leadership

Analytics

Communication

Product Management

Tools

Sailthru

Blueconic

Brightspot

Wrike

Google Analytics

Job description

At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift.

Working at Lexipol means making a difference - day in and day out.

The Work:

The Director, Digital Product resource, is responsible for expanding product ownership among our digital products to drive integrated strategy across web properties, audience development, and core marketing technology platforms. This role leads cross-channel product strategy that connects email, website experience, data systems, and growth initiatives into a unified ecosystem.

This position blends strategic planning, technical platform management, and performance optimization. The role requires strong analytical capability, hands‑on system fluency, and the ability to translate growth objectives into scalable product solutions across multiple digital properties.

Key Responsibilities:

• Develop and execute integrated product strategies that align email, website, and audience growth initiatives.
• Identify opportunities to improve acquisition, engagement, retention, and monetization across digital channels.
• Partner with Product Leadership to align cross‑platform initiatives with overall ecosystem strategy.
• Establish measurable KPIs tied to audience growth, engagement, conversion, and revenue impact.

Audience Growth & Lifecycle Optimization

• Lead initiatives to grow and segment audiences across channels.
• Optimize lifecycle journeys across email and web touchpoints.
• Leverage behavioral data and analytics to improve personalization and targeting strategies.
• Identify new tools and capabilities to enhance first‑party data strategy and audience intelligence.

Website & Digital Experience Optimization

• Partner with Editorial, Audience, Sales and Customer Success teams to enhance website UX, conversion paths, and content discoverability.
• Develop and test new features that improve user engagement and on‑site retention.
• Oversee experimentation frameworks including A/B testing and performance measurement.

Technical Platform Ownership

• Manage and optimize core marketing and engagement platforms, ensuring alignment between email systems, CMS, analytics tools, and data infrastructure.
• Support integration strategy across systems to improve data flow, reporting accuracy, and operational efficiency.
• Evaluate new technologies and recommend scalable solutions to support growth and ecosystem expansion.
• Contribute to broader platform governance, documentation, and process standardization.

Strategic & Ecosystem Development

• Contribute to long‑term roadmap planning across digital properties.
• Support cross‑functional alignment with Sales, Ad Operations, Customer Service, and Editorial teams
• Build foundational experience in large‑scale ecosystem management, including multi‑system coordination and performance oversight.
• Translate business objectives into scalable, technically sound product solutions.

Requirements

• Self‑starter who takes initiative without waiting for direction
• Minimum 3 years experience owning Product Management lifecycle with digital product platforms.
• Product Management experience in these areas - display advertising, programmatic advertising, email marketing and advertising, social media advertising, sponsorships, lead generation, and digital sponsorship packages.
• Requires understanding how these components are managed individually and combined into client offerings.
• Proactively identifies issues and drives them through resolution
• Strong analytical and pragmatic problem‑solving skills
• Comfortable navigating ambiguity and finding effective solutions
• Quick learner who adapts easily to new platforms, tools, and technologies
• Stays current in a fast‑evolving digital landscape
• Excellent written and verbal communication skills
• Able to clearly communicate complex ideas to both technical and non‑technical stakeholders

Platform Knowledge (Preferred)

The following technology systems are currently in use. Familiarity with these platforms is preferred but not required; however, the willingness and ability to quickly learn these systems is essential to success in this role.

• Sailthru (Email Service Provider)
• Blueconic (Customer Data Platform)
• Brightspot (Content Management System)
• Wrike (Ticketing System)
• Google Analytics (Analytics)

Target Outcomes/Success Metrics:

8% revenue growth attributable to product‑led initiatives (current product enhancements, conversion optimization, new product releases, retention improvements, etc...)

Employee Value Proposition:

The organization is growing, committed to staff growth, professional development, product improvement and looking to scale the impact of our work nationally

The Environment:

The product team is a 3 person team that consists of the Head of Product, a Director of Digital Product and a Product Technical resource. We work closely together on all product initiatives and collaborate regularly with additional teams: Media Ad Ops, Editorial, Sales, and Customer Success Teams. The cross‑functional team collaboration is supportive and integral to our success.

Compensation and Benefits:

Lexipol offers a competitive base salary, annual incentive, and a comprehensive benefits package including 401(k) with company match and flexible paid time off.

Base salary for this role is $100,000 plus annual bonus.

About Lexipol

Lexipol is the leader in advancing total readiness for public safety agencies, helping leaders reduce risk, ease administrative burdens, and strengthen community trust. Trusted by more than 12,000 agencies nationwide, Lexipol delivers a unified platform that integrates policy, training, wellness, and reporting to simplify operations and support data‑informed decisions. By equipping leaders and teams with the tools, insights, and support they need, Lexipol makes readiness possible—today and for whatever comes next. Learn more at www.lexipol.com.

Lexipol Is an Equal Opportunity Employer (EOE)

Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non‑job‑related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.