Digital Product Lead – Fan Engagement & Growth

PATH (People Assisting The Homeless) (Old); Indio (CA); On-site; USD 41,000 - 55,000; Full time

Job summary

PATH (People Assisting The Homeless) is seeking a Digital Products Manager to lead the strategy, development, and optimization of its portfolio of digital products, including websites, mobile apps, email platforms, and CRM systems. The role focuses on driving engagement and revenue growth through strategic management and cross-functional leadership.

The ideal candidate will balance business objectives with technical execution, manage vendor relations, and create data-driven insights using GA4

Qualifications

• Bachelor’s degree in Marketing, Communications, Information Systems, Business, Computer Science, or related field
• 5-7 years of experience managing public-facing digital products in consumer-facing organizations
• Experience launching and managing digital products
• Experience managing CMS-driven websites and mobile apps
• Experience managing CRM platforms, audiences, and email marketing programs
• Familiarity with SEM/SEO and digital advertising strategies
• Proven ability to work with vendors, consultants, and digital service providers

Responsibilities

• Manage Desert Champions' portfolio of digital products across websites, mobile apps, CRM systems, and related technologies
• Develop and maintain the digital product roadmap aligned to business priorities
• Lead cross-functional digital projects from planning through deployment and optimization
• Oversee vendor relationships and project contracting for digital initiatives
• Evaluate digital investments and manage technology budgets and subscriptions
• Oversee CMS content publishing, data accuracy, and brand consistency
• Manage data, audience segmentation, and customer communications for acquisition and retention

Skills

Project management

Cross-functional leadership

Analytical skills

Communication skills

Problem solving

Teamwork

Customer focus

Education

Bachelor’s degree

Tools

CMS

CRM systems

APIs

HTML

Google Analytics 4

Microsoft Office

Email marketing platforms

Job description

PATH (People Assisting The Homeless) is seeking a Digital Products Manager to lead the strategy, development, and optimization of its portfolio of digital products, including websites, mobile apps, email platforms, and CRM systems. The role focuses on driving engagement and revenue growth through strategic management and cross-functional leadership.

The ideal candidate will balance business objectives with technical execution, manage vendor relations, and create data-driven insights using GA4