Digital Product Analyst

VyStar Credit Unions; Jacksonville (FL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k) plan

Tuition reimbursement

Paid training

Part-time schedule

Job summary

VyStar Credit Union is seeking a Digital Experience Product Analyst to support member-centric digital initiatives. You will partner with IT, Marketing, and operations to refine features, manage the digital experience inventory by channel, and translate business requirements into practical design and functionality for customers.

The role emphasizes data-driven decision making, KPI analytics, and continuous improvement in a fast-paced financial services environment, with a focus on ensuring the

Qualifications

• 5+ years of experience in financial services
• Ability to translate business requirements into product solutions
• Experience with digital product management and cross-functional collaboration
• Strong communication and stakeholder management skills
• Data-driven decision making and KPI development

Responsibilities

• Support Digital Experience strategy and product roadmap
• Collaborate with IT, Marketing and operations to deliver member-centric digital experiences
• Develop and manage inventory of digital experiences by channel/journey
• Analyze data and KPIs to drive improvements and recommendations
• Partner with product owners to align backlog, vendor spend, and costs

Skills

Positive outlook

Strong work ethic

Stakeholder management

Data-driven decisions

Communication skills

Attention to detail

Organizational skills

Analytical skills

Systems thinking

Education

BS or equivalent

Tools

Google Analytics

Adobe Analytics

JIRA

Azure DevOps

Roadmunk

Miro

Contentful (headless CMS)

APIs

Personalization engines

Job description

At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement--available to all full and part time employees.

Part time positions start at a minimum of 30 hours per week. We encourage you to become a part of VyStar Credit Union's family of employees.

ACCOUNTABILITY STATEMENT

Digital Experience Product Analyst will support the development and execution of VyStar's user experience strategy for all member-facing initiatives. Assist the Digital Experience Product Manager by partnering with Information Technology, Marketing, Line of Business Partners, Operations, and other related business units to ensure the digital member experience is aligned with defined business goals. Contribute to the development, monitoring, and analytics of Key Performance Indicators (KPIs) to measure results and drive ongoing improvements based on data analysis. Assist Digital Experience Product Owners to develop the necessary updates to all audiences across VyStar, including product update status, roadmap updates, management of the backlog and resolving pain points, tracking product vendor spend, and tracking product implementation costs.

ESSENTIAL JOB FUNCTIONS

Digital Experience and Product Management

Advocate for our members by working to create Digital experiences that are personalized and in-support of our members managing their financial life. Partner with internal teams to iterate the product and features based on member feedback and ensure the "right" features are implemented by leveraging member feedback, analysis of existing capabilities, and market data. Work to develop and manage a discipline to categorize all the Digital Experiences, inclusive of an inventory by channel and journey maps and update as needed. Execute plans to ensure VyStar’s Digital experiences are on par with competitors and ensure market-specific differentiation where applicable. This will include providing direction, guidance, and translating business requirements to designers, IT, and other key stakeholders. This direction can include performing analysis, helping define requirements/user stories, working with teams to develop solutions to meet these requirements, and to test and deliver experiences that are always focused on being member centric. Work to ensure that the design of the product features and improvements are through a mobile-first lens while continuously testing and iterating in rapid development cycles. This will be inclusive of managing key digital products, their direction, impact to the organization and our member base through aligning with cross-functional leadership to leverage key initiatives in other areas of the business that could enhance the overall value proposition.

Digital Project Management

Support the Digital Experience team in its strategy on the key strategic program initiatives that will drive the digital transformation agenda forward. Define project objectives by collaborating with respective business leaders and stakeholders. Ensure project objectives are aligned with the overall digital strategy. Manage the planning, execution, and delivery of project deliverables. Develop a comprehensive project schedule using inputs from project team members. Establish project timelines and milestones. Leverage project schedule to manage the work and track progress of task completion. Coordinate project related activities and manage the efforts of internal and external project team members. Communicate in a manner that provides clear, concise, and accurate information. Keep stakeholders and project team members informed. Provide timely and transparent project status reports. Assist Product Owners and participate in business and technical project meetings to ensure product solutions that are delivered put the member at the center while adding value to the organization. Build key partnerships with IT, Business teams, Marketing, and third-party partners. Install a cross-team mindset that anticipates bottlenecks, provide escalation management, anticipate and make tradeoffs, and balance the business needs versus technical constraints. Assist in prioritization and management of the product roadmap throughout the process.

Digital Analytics and Insights

Utilize a data driven decision-making process to critically evaluate the current performance of VyStar’s digital experiences and use the data to develop recommendations on potential changes and impacts to VyStar and its members. Manage reporting across qualitative and qualitative data for assigned Digital products, understand the underlying performance and accompanying member pain points to prioritize future enhancements.

Digital Market Research

Keep abreast of key industry and digital trends through research, conferences, and vendor demonstrations to enable VyStar is continuously reviewing its and potential capabilities. Within this, will require competitive benchmarking of VyStar’s digital capabilities against key competitors and other key players in the industry.

Digital Culture and Member Centric Mindset

Be a change agent that brings the discipline and focus that supports a shift to product mindsets to ensure we are solving for the needs of our members. Socialize the digital operating and interaction models across the organization to optimize collective efforts to deliver for our members. Evangelize digital and what it means to the organization by promoting dialogue and conversation on the value of digital through regular updates, road shows, and formalized forums.

Knowledge, Skills and Professional Credentials

Maintain an understanding of VyStar’s overall business plan objectives, long-term strategic goals and current financial results. Annually, obtain continuing education hours, attend conferences, and stay abreast of developments in the digital space to continuously enhance thought leadership and digital product management knowledge and skills to bring new and innovative solutions, products, and processes that generate either direct changes for our members or spur much needed dialogue on bringing innovation in-house.

Leadership & Behavioral Skills

Display strong written and oral communication skills when interacting with management and employees throughout the organization and when interacting with vendors and others external to VyStar. Develop collaborative relationships across the organization. Display initiative, attention to detail/accuracy, strong organizational skills and the ability to multi-task and meet established deadlines. Ability to quickly grasp concepts, analyze data and exhibit sound judgment and problem-solving skills. Maintain professional composure, objectivity and fairness when dealing with conflicts and sensitive matters. Contribute to the strong credibility and integrity of the overall Digital Experience function. Demonstrate due professional care, the ability to maintain confidentiality and the highest standards of professional competency. Display a strong sense of teamwork. All employees and business units, as first line of defense, are expected to proactively help identify, assess, manage, and report risks within their domain of work. To enhance a healthy risk culture and support our growth for good pillar, employees will maintain vigilance in safeguarding our operations while ensuring compliance with regulatory mandates. The Risk team serves as the second line of defense by providing risk oversight and credible challenge whereas the Audit team serves as the third line of defense by providing risk assurance.

VyStar Excellence Behaviors

Demonstrates each of the following VyStar Excellence behaviors in performing the duties and responsibilities of their job. Focus – Focus your full attention by carefully listening to and observing your clients or member. Connect – Consistently be friendly and approachable. Demonstrate you care. Understand – Listen empathetically and ask questions (70% to 30%). Counsel – Recommend solutions based on your client’s or member’s needs and objectives. Advance – Ensure that member’s or client’s expectations were exceeded. Verify necessary follow-up actions were completed.

Experience

5+ years of experience in financial services in roles that they had to build a balance of understanding how the business operates and can translate into delivering and/or driving experiences for customers. 5+ years of experience in role with hands-on experience in the planning, execution, and delivery of project deliverables. 3+ years of experience in role with practical experience in process design and continuous improvement.

Skills

A positive outlook, strong work ethic, and responsiveness to all internal and external stakeholders. Experienced in making hard data-informed decisions (A/B experimentation, user testing, data analysis, competitors and market analysis, defining metrics) Excited about building products in a rapidly changing landscape and good at sorting out ambiguity Comfortable working within the dynamics of a group and eliciting cooperation from internal and external resources at all levels. Interested in how products work "under the hood" and are comfortable collaborating and discussing technical approaches and challenges with engineers. A strong desire to learn new things and are willing to push beyond your comfort zone. The candidate is an advocate for delight and emotion in their products. Understands digital user experiences in financial services, or related industries, with an emphasis on applications to include digital banking, acquisition, loan applications, servicing and other product and service delivery. Knows how to inspire, motivate and support a team to get things done Strong verbal and written communication skills necessary to manage and share information effectively with others. Well‑organized and has a great attention to detail. A compelling storyteller who can communicate in succinct and inspiring ways to a variety of audience types Strong analytical and systems‑thinking skills A solid understanding of the financial services industry and the laws and regulations that govern and/or impact the credit union. A high level of interpersonal skills and social sensitivity are required. The candidate comes into contact with employees on all levels of the organization. The candidate is a resource to the organization and must be an effective listener and communicator. The candidate must set the example in attitude, behavior, and work ethic.

Computer Skills

Understanding of Design Systems/Design Languages Familiar with Google Analytics/Adobe Analytics Familiar with software delivery/project management tools (e.g. JIRA, Aha, Roadmunk) Strong proficiency in Microsoft Suite (Word, Excel, PowerPoint) Familiar with Azure DevOps Familiar with Lucid or Miro Familiar with headless CMS (e.g. Contentful) Familiar with Personalization engines Understanding of APIs and how they’re utilized to build digital products

Education

BS, or equivalent combination of education and experience.

DISCLAIMERS AND WORK ENVIRONMENT

Nothing in this position description is an implied contract for employment. The position description is intended to be an accurate account of the essential functions. The functions are not all encompassing and are subject to change at any time by management. The work environment characteristics described are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. As required or requested, may exert up to 20 pounds of force occasionally and/or a negligible amount of force constantly to lift, carry, push, pull or otherwise move objects. VyStar Credit Union is not seeking outside assistance or accepting unsolicited resumes from staffing agencies or search firms for employment or contractor opportunities. Any resumes submitted by an outside vendor to any employee at VyStar via e-mail, internet, or directly to hiring managers without a valid written search agreement with the Talent Acquisition / HR department will be deemed the sole property of VyStar Credit Union. No placement fee will be paid if a candidate is hired as a result of the referral, or through other means.

VyStar Credit Union has a rich history of providing financial services and community support. VyStar was originally founded as Jax Navy Federal Credit Union in 1952 to serve military members, civil services employees and their families at Naval Air Station Jacksonville. In the more than 70 years since then, we have expanded our field of membership to now serve 49 counties in Florida and 29 counties in Georgia. As we have grown, we have continued to provide excellent service to our members and our communities. Today, we serve over 925,000 members, including 50,000 small business members, making us one of the largest financial institutions in Northeast Florida ($13.5 billion in assets) and one of the largest credit unions in the country. We are guided by our purpose to Do Good.