Digital Producer and Social Media Coordinator

hubbardbroadcasting; Rochester (MN); On-site; USD 42,000 - 66,000; Full time

Job summary

Hubbard Broadcasting in Rochester, MN, seeks a digital journalist to write clear, accurate stories for our website and digital platforms using broadcast scripts, AP wires, and trusted sources. You will produce original content across channels and collaborate with reporters, anchors, photographers, and producers to enhance stories with multimedia.

You will post engaging digital content, assist with major events coverage, help with website layout, stay current on news trends, and contribute to

Qualifications

• Bachelor’s degree in journalism, communications, or related field, or equivalent experience in news writing.
• Strong writing, spelling, and grammar skills with sound news judgment.
• Experience using digital publishing content management systems.
• Working knowledge of photo editing, video editing, and basic HTML.
• Experience using major social media platforms (Facebook, X/Twitter, YouTube).
• Ability to work efficiently under tight deadlines and multi-task.
• Strong communication skills and teamwork.

Responsibilities

• Write clear, accurate, and engaging stories for the station’s website and digital platforms using broadcast scripts, AP wires, outside sources, and raw news facts.
• Produce and distribute original content across digital platforms in alignment with established editorial and brand standards.
• Communicate regularly with coworkers to ensure stories are accurate, complete, and appropriately presented.
• Create images and use video to accompany stories using online tools; edit video clips and post content to the website, ensuring visuals are relevant, appropriate, and impactful.
• Work with Reporters, Anchors, Photographers, and Producers to generate interactive elements and additional digital content for news stories.
• Identify and post engaging digital and social media content that supports newsroom goals and community outreach efforts.
• Assist with digital coverage for major news events such as station‑sponsored events, elections, and sporting events, including stories, live‑streaming opportunities, social media posts, and photo and video content.
• Assist the assignment desk by helping assign reporter stories, making calls on potential stories, managing news content, and monitoring developing and breaking news.
• Help with website layout and design as needed.
• Maintain awareness of local, national, and world events and demonstrate a passion for news.
• Stay informed of changes and trends in digital content, social media, and content presentation.
• Report to work on time and work established schedules; hours may include early mornings, days, evenings, weekends, and holidays. May assist in other roles as needed.
• Attend and participate in meetings as required.
• Perform other duties as assigned.

Skills

News writing

Spelling & grammar

Deadline management

Team communication

Social media

Digital publishing CMS

Photo editing

Video editing

HTML basics

Education

Bachelor’s degree in journalism, communications, or related field

Tools

Photo editing software

Video editing software

HTML

Job description

• Write clear, accurate, and engaging stories for the station’s website and digital platforms using broadcast scripts, Associated Press wire stories, outside sources, and raw news facts.
• Produce and distribute original content across digital platforms in alignment with established editorial and brand standards.
• Communicate regularly with coworkers to ensure stories are accurate, complete, and appropriately presented.
• Create images and use video to accompany stories using online tools; edit video clips and post content to the website, ensuring visuals are relevant, appropriate, and impactful.
• Work with Reporters, Anchors, Photographers, and Producers to generate interactive elements and additional digital content for news stories.
• Identify and post engaging digital and social media content that supports newsroom goals and community outreach efforts.
• Assist with digital coverage for major news events such as station‑sponsored events, elections, and sporting events, including stories, live‑streaming opportunities, social media posts, and photo and video content.
• Assist the assignment desk by helping assign reporter stories, making calls on potential stories, managing news content, and monitoring developing and breaking news.
• Help with website layout and design as needed.
• Maintain awareness of local, national, and world events and demonstrate a passion for news.
• Stay informed of changes and trends in digital content, social media, and content presentation.
• Report to work on time and work established schedules; hours may include early mornings, days, evenings, weekends, and holidays. May assist in other roles as needed.
• Attend and participate in meetings as required.
• Perform other duties as assigned.

• Bachelor’s degree in journalism, communications, or related field, or equivalent experience in news writing (newspaper or web writing preferred).
• Strong writing, spelling, and grammar skills with sound news judgment.
• Experience using digital publishing content management systems.
• Working knowledge of photo editing, video editing, and basic HTML.
• Experience using major social media platforms such as Facebook, X (Twitter), and YouTube.
• Ability to work efficiently under tight deadlines and manage multiple tasks.
• Strong communication skills and the ability to work effectively with a team.