Digital PR Specialist

Clearlink; Draper (UT); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading digital marketing firm is seeking a Digital PR Specialist to drive PR and SEO efforts. The specialist will create impactful content, manage media relationships, and execute digital campaigns to enhance brand reputation. The ideal candidate has experience in PR or digital marketing and is skilled in communication and content distribution. This role is based in Draper, Utah.

Qualifications

• 1+ years of experience in sales/marketing/SEO/PR, journalism or related field.
• Strong written and persuasive communication skills.
• Excellent organizational skills with the ability to handle multiple projects.

Responsibilities

• Own digital PR strategy and create content for media coverage.
• Build relationships with media contacts and perform outreach.
• Plan and execute digital PR campaigns to enhance brand visibility.

Skills

Content Creation

Media Relations

Digital Campaign Management

Measurement and Reporting

Research Skills

Negotiation and Persuasion

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Google Suite

Job description

The Digital PR Specialist, will sit right at the intersection of PR and SEO. This role will be responsible for creating newsworthy, industry-leading content and campaigns that tell the brand’s story and promote the brand’s value to relevant audiences online.

Overall, the role of a Digital PR Specialist is two-fold. First, you will be responsible for creating and promoting relevant content and campaigns that earn media coverage. Second, you will leverage digital channels and platforms to build positive relationships with target audiences, generate brand awareness, and enhance the brand's reputation in the digital landscape. You will play a critical role in shaping the public perception of our web properties and driving engagement with the brand in the online space.Below are a few of the examples that the Digital PR Specialist’s responsibilities may include:

Own digital PR strategy for your dedicated brand

Create content that will generate earned media coverage

Build media email lists for promotional campaigns

Build relationships with key media contacts

Perform outreach to website owners, bloggers, journalists, major media outlets, and influencers

Pitch and place content with premier publications via networking and relationship building

Secure media interviews

Research and test new PR and link building tactics

Supervise and report progress to managers and clients

Improve site rankings and increase brand awareness through digital PR practices

Coordinate with several stakeholders to build multi-channel communication campaigns

Required Skills/Abilities:

Content Creation and Distribution:

Creating compelling digital content, including press releases, blog posts, articles, social media content, and multimedia materials, to promote the brand's message and engage target audiences.

Distributing content through various digital channels, including the company's website, social media platforms, online publications, and other digital media outlets.

Media Relations:

Building and maintaining relationships with online journalists, bloggers, influencers, and other digital media professionals to secure coverage and mentions for the brand.

Pitching story ideas, and other content to relevant digital media outlets and influencers to generate positive publicity and brand visibility.

Monitoring online conversations and social media channels to track mentions of the brand and assess sentiment.

Responding to comments, inquiries, interview requests, and mentions in a timely and professional manner to manage the brand's reputation and address any issues or concerns.

Digital Campaign Management:

Planning, executing, and monitoring digital PR campaigns to support broader marketing and communication objectives.

Collaborating with internal teams, including marketing, social media, and content creation teams, to integrate digital PR efforts with overall marketing strategies.

Measurement and Reporting:

Using digital analytics tools and metrics to track the effectiveness of digital PR efforts, including media coverage, website traffic, social media engagement, and brand sentiment.

Providing regular reports and insights to stakeholders to demonstrate the impact of digital PR activities on the brand's reputation and business objectives.

Stay Current with Digital Trends:

Keeping up-to-date with the latest digital marketing trends, social media platforms, and best practices in digital PR to continually innovate and optimize strategies.

Education and Experience:

Minimum 1 or more years of experience in sales/marketing/SEO/PR, journalism or related field

Top-level internet research skills & ability to navigate social networks

Strong Google Suite knowledge

Strong written and persuasive communication skills

Organized with the ability to work on several projects simultaneously

Excellent negotiation and persuasion skills

Ability to network and connect with people digitally

Preferred Experience:

Bachelor's degree in Marketing, Business, Communications, or related field

Physical Requirements:

Sitting for Extended Periods: Like many office-based roles, this role spends much of their time in meetings, at their desks, or in other sedentary activities. They should be comfortable sitting for long periods.

Use of computer equipment: Ability to use computers, keyboards, and other office equipment extensively. They should be capable of operating these devices comfortably and efficiently.

Communication skills: While not a physical requirement in the traditional sense, effective verbal and written communication skills are essential for the role.