Digital PM Analyst, Assistant Vice President
Citi
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Job summary
Citi in Irving, TX is seeking a Digital Product Analyst to support pre-login marketing acquisition, analytics, and optimization efforts for Citi.com. You’ll partner with the Lead Digital Product Analyst to power data-driven insights, CRO initiatives, and personalized experiences aimed at driving incremental digital account growth.
The role focuses on execution within a fast-paced fintech environment, collaborating with UX, engineering, content strategy, SEO, and marketing teams to deliver
Qualifications
- 1–4 years of experience in digital analytics, digital marketing, product analysis, or a related field — ideally within financial services or a large-scale consumer digital environment.
- Demonstrated ability to use data and structured analysis to surface insights and support improvements in digital conversion, engagement, or acquisition.
- Working knowledge of web analytics platforms (Adobe Analytics, Google Analytics), and familiarity with A/B testing tools (Adobe Target, Optimizely, or equivalent) and CMS platforms (AEM a plus).
- Basic familiarity with SEO best practices, Core Web Vitals, and site performance principles.
- Some exposure to tagging, data layer concepts, and QA processes for digital analytics accuracy.
Responsibilities
- Support data-driven optimization across citi.com's pre-login experience by conducting regular analysis of pages, entry points, and user journeys to surface conversion and engagement opportunities
- Assist the Lead Digital Product Analyst and product/marketing stakeholders in translating business objectives into well-researched, evidence-backed digital experience recommendations
- Provide analytical and operational support for high-priority 2027 initiatives including Homepage & Global Navigation Redesign, Dynamic Pricing, Mortgage Rate Enhancements, and New Cash and Value Card experiences
- Assist in executing A/B tests and CRO experiments — synthesizing results and preparing findings for review and decision-making by the Lead and wider team
- Monitor and track key performance indicators including incremental digital account growth, page engagement, entry-point bounce rates, Core Web Vitals, and technical SEO rankings — flagging anomalies and trends for the Lead's attention
- Identify and document tagging gaps and data quality issues; coordinate with technical and analytics teams under the Lead's direction to implement corrections and maintain data integrity
- Build, maintain, and refresh dashboards and reporting templates that give the Lead and wider product and marketing stakeholders a clear, consistent view of acquisition funnel performance
- Collaborate with cross-disciplinary teams — including UX designers, engineers, content strategists, SEO specialists, and marketing managers — supporting the delivery of optimized digital experiences as directed by the Lead
- Prepare clear, well-structured analyses and data summaries that the Lead can leverage in stakeholder presentations and decision-making forums
- Translate data findings into accessible, digestible formats — supporting the team's ability to communicate performance and insights across functions
- Provide research, analysis, and documentation support for product roadmap activities, helping the Lead assess prioritization trade-offs and time-to-market decisions
- Support the migration of legacy content and landing pages to AEM, assisting with tracking validation, QA, and performance continuity checks
- Assist with personalization expansion efforts — conducting audience segmentation analysis and supporting the development of intent-driven acquisition strategies under the Lead's guidance
- Apply appropriate care and judgment in all digital activities, ensuring alignment with Citi's reputation standards and client asset safeguarding principles
- Support the team's adherence to applicable laws, regulations, and Citi policies across all digital marketing activities
- Escalate potential control issues to the Lead promptly and transparently, with sound ethical judgment
Skills
Tools
Job description
Citibank is seeking a driven and detail-oriented Digital Product Analyst to join the Digital Pre-Login Marketing Acquisition team — a team at the heart of transforming citi.com into an industry-leading digital storefront serving over 500 million annual visitors.
This is a hands-on, execution-focused role embedded within the USCC product team, where you will work in close partnership with the Lead Digital Product Analyst to power the data, insights, and operational delivery that shapes citi.com's pre-login experience. You will support the personalized, intent-driven journeys that guide prospective customers from first click to account opening — contributing directly to Citi's most critical growth metric: incremental digital account growth.
If you are an analytically minded, curious self-starter eager to sharpen your craft in a high-impact digital environment, this role is built for you.
Reporting to and supporting the Lead Digital Product Analyst, you will be a critical execution partner across UX redesign initiatives, conversion rate optimization, technical SEO, and personalization — the three pillars of Citi's 2027 digital strategy. Your work will power the Lead's ability to move fast, stay accurate, and deliver at scale.
- Support data-driven optimization across citi.com's pre-login experience by conducting regular analysis of pages, entry points, and user journeys to surface conversion and engagement opportunities
- Assist the Lead Digital Product Analyst and product/marketing stakeholders in translating business objectives into well-researched, evidence-backed digital experience recommendations
- Provide analytical and operational support for high-priority 2027 initiatives including Homepage & Global Navigation Redesign, Dynamic Pricing, Mortgage Rate Enhancements, and New Cash and Value Card experiences
- Assist in executing A/B tests and CRO experiments — synthesizing results and preparing findings for review and decision-making by the Lead and wider team
- Monitor and track key performance indicators including incremental digital account growth, page engagement, entry-point bounce rates, Core Web Vitals, and technical SEO rankings — flagging anomalies and trends for the Lead's attention
- Identify and document tagging gaps and data quality issues; coordinate with technical and analytics teams under the Lead's direction to implement corrections and maintain data integrity
- Build, maintain, and refresh dashboards and reporting templates that give the Lead and wider product and marketing stakeholders a clear, consistent view of acquisition funnel performance
- Collaborate with cross-disciplinary teams — including UX designers, engineers, content strategists, SEO specialists, and marketing managers — supporting the delivery of optimized digital experiences as directed by the Lead
- Prepare clear, well-structured analyses and data summaries that the Lead can leverage in stakeholder presentations and decision-making forums
- Translate data findings into accessible, digestible formats — supporting the team's ability to communicate performance and insights across functions
- Provide research, analysis, and documentation support for product roadmap activities, helping the Lead assess prioritization trade-offs and time-to-market decisions
- Support the migration of legacy content and landing pages to AEM, assisting with tracking validation, QA, and performance continuity checks
- Assist with personalization expansion efforts — conducting audience segmentation analysis and supporting the development of intent-driven acquisition strategies under the Lead's guidance
- Apply appropriate care and judgment in all digital activities, ensuring alignment with Citi's reputation standards and client asset safeguarding principles
- Support the team's adherence to applicable laws, regulations, and Citi policies across all digital marketing activities
- Escalate potential control issues to the Lead promptly and transparently, with sound ethical judgment
- 1–4 years of experience in digital analytics, digital marketing, product analysis, or a related field — ideally within financial services or a large-scale consumer digital environment
- Demonstrated ability to use data and structured analysis to surface insights and support improvements in digital conversion, engagement, or acquisition
- Working knowledge of web analytics platforms (Adobe Analytics, Google Analytics), and familiarity with A/B testing tools (Adobe Target, Optimizely, or equivalent) and CMS platforms (AEM a plus)
- Basic familiarity with SEO best practices, Core Web Vitals, and site performance principles
- Some exposure to tagging, data layer concepts, and QA processes for digital analytics accuracy
- Analytical curiosity — you are comfortable digging into data, spotting patterns, and bringing structured findings to your team, even when the picture isn't immediately clear
- Clear communication — you can present data and analysis in an organized, accessible way that supports the Lead's ability to influence stakeholders
- Commercial awareness — you're developing an understanding of how digital experience improvements connect to broader business outcomes
- Execution focus — you take ownership of assigned workstreams, deliver reliably, and proactively flag blockers before they become problems
- Eagerness to learn — you are receptive to coaching and feedback, and actively seek to grow your skills in digital analytics, product thinking, and acquisition strategy
Citi is in the midst of a transformational investment in citi.com — modernizing its technology stack, redesigning the end-to-end pre-login experience, and expanding personalization capabilities across all Lines of Business. This role puts you at the center of that transformation, with a senior partner invested in your development.
You will have the opportunity to:
- Build skills at scale — your analytical work will support experiences reaching hundreds of millions of annual visitors, giving you unmatched exposure early in your career
- Learn from flagship initiatives — contribute to programs like Project Apollo, Project U2, American Airlines partnership enhancements, and Activity Based Pricing for Small Business
- Grow alongside a high-performing team — benefit from direct mentorship from the Lead Digital Product Analyst within a cross-disciplinary team of product, marketing, and technology leaders
- See the impact of your work — your contributions will be tied to clear, meaningful metrics connected to Citi's most important digital growth objectives, giving you a direct line of sight from your analysis to business outcomes
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Product Management and Development
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Digital Product Management
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Full time
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Irving Texas United States
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$107,120.00 - $160,680.00
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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Please see the requirements listed above.
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For complementary skills, please see above and/or contact the recruiter.
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Oct 01, 2026
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We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents – AI Notice and Right
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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
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