Digital Platforms & Content Specialist

Liliʻuokalani Trust; Honolulu (HI); On-site; USD 60,000 - 85,000; Full time

Job summary

Liliʻuokalani Trust seeks a Specialist, Digital Platforms to oversee LT's external digital presence, primarily onipaa.org, and manage web content strategy, UX, and SEO.

You will collaborate with Communications, marketing, IT, and external vendors to create engaging content, maintain CMS workflows, and support internal intranet (Ipukukui) and Bynder assets, while excluding social media responsibilities.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, Digital Media, IT, Web Design, or related field.
• Minimum one year of website administration or digital communications experience.
• Strong writing, editing, and proofreading skills.
• Excellent project management and organizational abilities.

Responsibilities

• Develop, write, edit, and publish website content aligned with organizational messaging and brand voice.
• Translate organizational initiatives, programs, and priorities into engaging digital content.
• Collaborate with the Communications team to develop web-ready content.
• Create landing pages, feature stories, campaign pages, FAQs, and digital resources.
• Ensure content is accessible and optimized for search visibility, AI-assisted discovery, and user engagement.
• Maintain website content calendars and publishing schedules.
• Conduct regular content audits and recommend improvements.
• Support multimedia integration (images, videos, graphics, interactive content).
• Apply SEO and GEO best practices for discovery and AI-driven search platforms.

Skills

Writing & editing

Project management

Organizational skills

Content development

Education

Bachelor's degree (related field)

Tools

WordPress

Squarespace

HTML & CSS basics

Google Analytics

Job description

Liliʻuokalani Trust seeks a Specialist, Digital Platforms to oversee LT's external digital presence, primarily onipaa.org, and manage web content strategy, UX, and SEO.

You will collaborate with Communications, marketing, IT, and external vendors to create engaging content, maintain CMS workflows, and support internal intranet (Ipukukui) and Bynder assets, while excluding social media responsibilities.