Digital Philanthropy Associate Director

Mayo Foundation for Medical Education and Research; Rochester (MN); Remote; USD 86,000 - 122,000; Full time

Job summary

An established industry player is seeking a Digital Philanthropy Associate Director to enhance its digital strategy and provide benefactors with an exceptional online experience. This role involves managing digital advertising, optimizing campaigns, and analyzing performance to drive engagement and revenue. The ideal candidate will have a strong background in digital marketing and fundraising, with a focus on data-driven decision-making. Join a dedicated team committed to making a difference in the community while enjoying competitive compensation and comprehensive benefits.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Retirement Package

Flexible Spending Accounts

Health Savings Account

Qualifications

• 3+ years of experience in digital marketing or fundraising required.
• Strong knowledge of multi-channel digital marketing platforms essential.

Responsibilities

• Oversee digital advertising campaigns to drive traffic and increase conversions.
• Manage digital capabilities for Annual and Mid-Level Giving team.

Skills

Digital Marketing

Fundraising

Analytics

A/B Testing

Project Management

Communication Skills

Education

Bachelor's Degree

Master's Degree

Tools

Eloqua

Classy

Microsoft 365

Adobe Customer Journey Analytics

Job description

Why Mayo Clinic

Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation andcomprehensive benefit plans– to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic.

Benefits Highlights

• Medical:Multiple plan options.
• Dental:Delta Dental or reimbursement account for flexible coverage.
• Vision:Affordable plan with national network.
• Pre-Tax Savings:HSA and FSAs for eligible expenses.
• Retirement: Competitive retirement package to secure your future.

Responsibilities

The Digital Philanthropy Associate Director plays a crucial role in enhancing the Department of Development's digital strategy and providing Mayo Clinic benefactors with a best-in-class digital experience. Under the supervision of the Senior Director – Digital Philanthropy, the Associate Director will be responsible for day-to-day operation of digital efforts, including email, web, SEM programmatic advertising, and paid/organic social, with the goal of acquiring, retaining, and cultivating benefactors. The Associate Director will oversee aspects of Development’s digital presence and giving vehicles, including opportunities for enhancement. This position will assist with the strategy, execution, and growth of Mayo Clinic’s digital fundraising efforts, with a focus on expanding donor engagement and revenue across all digital channels. The individual will coordinate complex assignments to advance the integration of the overall comprehensive digital program for Mayo Clinic’s Department of Development. Development professionals at Mayo Clinic are required to adhere to the “Donor Bill of Rights” and ethical standards set forth for the department and the institution.

Duties and Responsibilities:

• Digital Advertising & Acquisition: The Associate Director will work with the Senior Director – Digital Philanthropy and vendor partners to plan, execute, and track digital advertising and acquisition efforts through display, native, SEM, and social media advertising. Responsibilities include creating, managing, and optimizing ad campaigns to drive traffic, generate leads, and increase conversions. The role involves analyzing campaign performance, conducting A/B tests, and making data-driven decisions to improve ROI. The Associated Director will collaborate with internal and external colleagues to ensure campaigns meet business objectives and deliver measurable results.

• Digital Capabilities Management: The Associate Director will oversee the daily management of digital capabilities for the Annual and Mid-Level Giving team. This role is essential in enabling the team and department to effectively leverage digital technologies and processes to meet business goals and objectives. The responsibilities include developing an online giving sustainer program, managing the daily operations of digital wallet and payment systems via the Classy platform, and staying informed about other relevant digital tools and technologies.
• Campaign Support: This role involves developing and managing advanced Eloqua campaigns and creating impactful Classy campaigns and pages. Collaborate with the Development communications team to align digital fundraising with brand voice and marketing for a seamless donor experience. Execute fundraising tactics, provide database and digital platform support, and implement integrated multi-channel digital strategies in partnership with vendors. Additionally, analyze campaign performance, generate insights, and make data-backed recommendations to improve ROI.
• Analytics & Strategy: In partnership with the Direct Response Associate Director, the Digital Philanthropy Associate Director will utilize and interpret digital analytics to evaluate current initiatives and identify new growth opportunities. This analysis aims to assess the performance of digital fundraising and stewardship strategies, pinpoint areas of success, uncover opportunities for growth, and provide recommendations for adjusting strategies (e.g., audience, content, timing, and channel) to enhance donor retention and acquisition continuously. The ideal candidate should be a data-driven professional with extensive knowledge of digital advertising trends, tools, and best practices.
• Professional Development & Knowledge Transfer: The Associate Director will develop strategies for continuity and knowledge transfer for the Senior Director of Digital Philanthropy, manage multiple projects for timely completion, and stay updated on digital marketing trends to apply learnings and establish baseline metrics.

Qualifications

A bachelor's degree is required, with a master's degree preferred. A minimum of three years of experience in digital marketing, fundraising, or analytics is required. Candidates should possess comprehensive knowledge of multi-channel digital marketing platforms, such as email, digital newsletters, websites, and social media, along with expertise in emerging trends in digital fundraising and engagement. Strong planning, administrative, and leadership skills are essential, alongside excellent verbal and written communication abilities. The candidate must be well-organized, detail-oriented, and capable of managing multiple projects and deadlines. Experience with social media, email communication, Microsoft 365 tools, and other digital technologies is necessary, as is occasional overnight travel.

Preferred qualifications include strategic data insights, A/B testing, user optimization, and familiarity with tools like Eloqua, Classy, Movable Ink, Double the Donation Match360, and CRM platforms such as Blackbaud. Knowledge of Adobe Customer Journey Analytics, other Adobe Experience Cloud products, and HTML/CSS code editing for email platforms is also advantageous.

Exemption Status

Exempt

Compensation Detail

$86,632 - $121,347 / year

Benefits Eligible

Yes

Schedule

Full Time

Hours/Pay Period

80

Schedule Details

Monday - Friday, 8 am - 5 pm CT 100% Remote. This position may work remotely from any location within the US. This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position.

Weekend Schedule

Not Applicable

International Assignment

No

Site Description

Just as our reputation has spread beyond our Minnesota roots, so have our locations. Today, our employees are located at our three major campuses in Phoenix/Scottsdale, Arizona, Jacksonville, Florida, Rochester, Minnesota, and at Mayo Clinic Health System campuses throughout Midwestern communities, and at our international locations. Each Mayo Clinic location is a special place where our employees thrive in both their work and personal lives.Learn more about what each unique Mayo Clinic campus has to offer, and where your best fit is.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status or disability status. Learn more about the'EOE is the Law'. Mayo Clinic participates inE-Verifyand may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization.

Recruiter

Julie Melton