Digital paid ad strategist

Vertical Rail; Minneapolis (MN); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Strong emphasis on work-life balance

Relaxed but high-achieving culture

Job summary

A performance marketing agency in Minneapolis is seeking an Advertising Tech with at least 5 years of agency experience in performance marketing and digital advertising. You will oversee advertising campaigns across various platforms, including Amazon, Walmart, and Google. The role demands strong analytical skills and a proven ability to optimize campaign performance. Enjoy a remote-first work style and a collaborative team environment committed to high-performance execution and work-life balance.

Qualifications

• Minimum 5+ years in retail media, performance marketing, or digital advertising execution.
• Hands-on experience with multiple digital advertising platforms.
• Strong analytical skills to turn insights into optimizations.
• Strong analytical skills and the ability to turn insights into meaningful optimizations.
• A performance-driven mindset with clean workflow, accuracy, and attention to detail.
• Excellent communication skills and comfort collaborating cross-functionally.
• Highly organized, proactive, and energized by a fast-paced environment.

Responsibilities

• Execute retail media and digital advertising campaigns across various platforms.
• Analyze campaign data and implement optimizations to improve performance.
• Collaborate with teams to ensure campaigns align with client goals.
• Manage pacing, forecasting, budgeting, and detailed performance reporting.
• Collaborate with account management, analytics, creative, and sales teams to ensure campaigns align with client goals.
• Stay current with platform updates, retail media innovations, and algorithm changes to continuously refine strategy.
• Support the evolution of Vertical Rail’s retail media practice by contributing to process improvements and new execution methodologies.

Skills

Agency experience

Amazon Advertising

Analytical skills

Performance marketing

Digital advertising execution

Tools

Amazon DSP

Pacvue

Criteo

Walmart Connect

Meta Ads Manager

Google Ads

Google Ads

DSP

Job description

Vertical Rail, a division of Select Sales, has been doing all things retail for over 45 years. With rapid growth ahead, we’re seeking an Advertising Tech who brings deep agency experience and expert‑level, hands‑on execution skills across retail media and digital advertising platforms.

This role is all about hands‑on‑keyboard performance marketing. You will be the expert behind the campaigns—building, optimizing, analyzing, and pushing performance forward across Amazon, Walmart, Meta, Google, and emerging platforms.

What You’ll Do

• Execute retail media and digital advertising campaigns across Amazon, Walmart Connect, Meta, Google Ads, DSP, and additional platforms.
• Leverage expertise in Amazon DSP, Pacvue, and Criteo to deliver highly effective, data‑driven media execution.
• Analyze campaign data, identify insights, and implement optimizations that improve performance and ROI.
• Manage pacing, forecasting, budgeting, and detailed performance reporting.
• Collaborate with account management, analytics, creative, and sales teams to ensure campaigns align with client goals.
• Stay current with platform updates, retail media innovations, and algorithm changes to continuously refine strategy.
• Support the evolution of Vertical Rail’s retail media practice by contributing to process improvements and new execution methodologies.

What You Bring

• Agency experience required—minimum 5+ years in retail media, performance marketing, or digital advertising execution.
• Hands‑on experience with Amazon Advertising, Amazon DSP, Pacvue, Criteo, Walmart Connect, Meta Ads Manager, and Google Ads.
• Strong analytical skills and the ability to turn insights into meaningful optimizations.
• A performance‑driven mindset with clean workflow, accuracy, and attention to detail.
• Excellent communication skills and comfort collaborating cross‑functionally.
• Highly organized, proactive, and energized by a fast‑paced environment.

Work Style

• Remote‑first, with occasional travel as needed.
• Hybrid flexibility available for collaboration or key meetings.
• Competitive salary and benefits.

Why You’ll Love Vertical Rail

Vertical Rail is built on high‑performance execution, collaboration, and a culture that balances ambition with flexibility.

• A relaxed but high‑achieving culture.
• Strong emphasis on work‑life balance.
• A supportive, tight‑knit team that celebrates wins together.
• Real impact on client outcomes, strategy, and our growing retail media practice.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Advertising Services