Digital Out-of-Home (DOOH) Business Development Manager

LG Electronics USA; Englewood Cliffs (NJ); On-site; USD 115,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401(k) Matching

Paid time off

Short-term incentives

Mental health resources

Parental leave

Life and disability insurance

Job summary

LG Electronics USA is seeking a DOOH Business Development Manager to lead the development, commercialization, and scaling of LG's DOOH media networks across venues and retail environments.

You will identify partnerships, structure and negotiate deals, and drive revenue growth through strategic analysis and cross‑functional collaboration with Legal, Finance, Product, Operations and Commercial teams.

Qualifications

• 8+ years in business development or related fields dealing with DOOH or media networks.
• Strong commercial and financial acumen for evaluating investments.
• Proven ability to manage cross-functional initiatives with Legal, Finance, Product, Operations, and Commercial.
• Excellent communication, negotiation, and executive presentation skills.
• Experience with RMN, programmatic advertising, or media monetization is a plus.

Responsibilities

• Identify and manage strategic partnerships with media owners, venue operators, and retail networks.
• Structure and negotiate commercial agreements and investment opportunities.
• Evaluate deployments and expansion via financial analysis and market assessment.
• Develop monetization strategies for long-term revenue growth.
• Monitor partnership performance and coordinate with legal, finance, and commercial teams.
• Present updates to senior leadership.

Skills

Strategic partnerships

Advertising technology

Negotiation

Cross-functional collaboration

Financial acumen

Education

Bachelor's degree in Business, Marketing, Media, Communications, or related field

Job description

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.Join us and become a part of a company that is shaping the future of technology.At LG, we strive to make Life Good for Everyone.

Digital Out-of-Home (DOOH) Business Development Manager

Position Summary

LG Electronics is seeking a strategic and commercially driven professional to lead the development, commercialization, and scaling of Digital Out-of-Home (DOOH) media networks. This role is responsible for identifying, evaluating, and securing partnerships that drive sustainable advertising revenue growth across venue-based and retail media ecosystems.

The ideal candidate will bring expertise in business development, strategic partnerships, media monetization, and commercial deal structuring. This position will work closely with internal and external stakeholders to evaluate market opportunities, develop business cases, execute partnership agreements, and drive ongoing performance across a growing network portfolio.

Responsibilities

• Identify, develop, and manage strategic partnerships with media owners, venue operators, retail media networks, network operators, and other ecosystem partners.
• Structure and negotiate commercial agreements, partnership frameworks, and investment opportunities that support business growth objectives.
• Evaluate network deployment opportunities and business expansion initiatives through financial analysis, market assessment, and feasibility studies.
• Develop business cases and monetization strategies that support long-term revenue generation and scalable growth.
• Monitor partnership performance, revenue delivery, and operational effectiveness to ensure business objectives are achieved.
• Collaborate with Legal, Finance, Product, Operations, and Commercial teams throughout the opportunity lifecycle, from sourcing through commercialization and ongoing management.
• Lead governance processes related to partnership execution, contract management, financial coordination, and stakeholder alignment.
• Maintain and manage opportunity pipelines, forecasting processes, prioritization frameworks, and risk assessments.
• Support strategic planning initiatives and identify opportunities to expand LG's presence within the evolving DOOH and retail media landscape.
• Present recommendations and business updates to senior leadership and key stakeholders.

Qualifications

• With 8+ years of experience in business development, strategic partnerships, advertising technology, media, retail media networks, Digital Out-of-Home (DOOH), or related industries, this role will utilize demonstrated success developing, negotiating, and executing complex strategic partnerships that drive measurable business growth.
• Strong commercial and financial acumen, including experience evaluating investment opportunities, developing business cases, and assessing partnership economics.
• Proven ability to manage cross-functional initiatives involving Legal, Finance, Product, Operations, and Commercial stakeholders.
• Experience managing opportunities from market identification through commercialization and ongoing revenue optimization.
• Excellent communication, negotiation, relationship management, and executive presentation skills.
• Strong analytical skills with experience in forecasting, pipeline management, revenue performance analysis, and strategic planning.
• Experience within Retail Media Networks (RMN), programmatic advertising, media operations, or asset-based media monetization models is highly preferred.
• Ability to influence decision‑making and build consensus across internal and external stakeholder groups.
• Bachelor's degree in Business, Marketing, Media, Communications, or a related field, or an equivalent combination of education and relevant professional experience

Preferred Qualifications

• Experience launching or scaling DOOH, retail media, or venue-based media networks.
• Familiarity with advertising technology ecosystems, programmatic media platforms, and media monetization models.
• Experience working with large-scale strategic partnerships and multi-million-dollar commercial agreements.
• MBA or advanced business degree preferred.

Recruiting Range

$115,000-$150,000 USD

Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investmentoptions.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

• Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 [e-mail]. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.

All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.