Digital Operations Manager

Adams Outdoor; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Adams Outdoor is seeking a Digital Operations Manager to own programmatic advertising operations and our digital billboard network. The role is hands-on, partnering with DSP/SSP, Sales, and Revenue to ensure smooth campaign execution and delivery.

You will manage direct and exchange integrations, monitor system health, and coordinate with IT and data teams to maintain accuracy and uptime across markets.

Qualifications

• 5+ years in programmatic ad operations or related field.
• Hands-on experience with programmatic exchange integrations (SSP or publisher-side preferred).
• Demonstrated ownership across full lifecycle: config, monitoring, optimization, vendor accountability.
• Experience managing vendor relationships and SLAs.
• Comfort diagnosing data flow across platforms in technical systems.
• Strong PM skills; ability to juggle multiple markets and vendors.
• Clear communicator translating tech to non-tech stakeholders.
• Proficiency with project management tools such as Asana.

Responsibilities

• Own programmatic operations end-to-end for direct and exchange systems.
• Configure, manage, and troubleshoot exchange integrations, deal IDs, pacing.
• Own relationships with DSP/SSP partners and drive reliability.
• Collaborate with Sales/Revenue to surface delivery issues and support campaigns.
• Serve as SME on the programmatic stack and keep it running smoothly.
• Oversee digital uptime across billboard network; monitor health and incidents.
• Own inventory booking and contract management platforms; vendor governance.
• Coordinate with data team on play count accuracy and reporting.

Skills

Programmatic ops

SSP/publisher integrations

System ownership

Vendor management

Technical data flow

Project management

Clear communication

Asana proficiency

Tools

Asana

Tableau

Snowflake

Job description

Digital Operations Manager

About the Role

We are seeking a Digital Operations Manager to own our programmatic advertising operations and digital billboard network. This role is the hands-on operator and internal expert for our direct and exchange programmatic systems, while also holding accountability for the health and performance of our digital OOH infrastructure.

What You’ll Own

Programmatic Operations

• Full ownership of our directand exchangeprogrammatic systems
• Hands-on configuration, management, and troubleshooting of exchange integrations, deal ID setup, creative specs, and pacing
• Own thetechnicalrelationship with DSP and SSP partners
• Partner with Sales and Revenue teams to surface delivery issues and support campaign execution
• Serve as the internal subject matter expert on how the programmatic stack works and how to keep it running

Digital Network Operations

• Full ownership of digital uptime across our billboard network in all active markets
• Day-to-day health monitoring, incident response, and resolution workflows for digital display outages

Digital Systems and Vendor Management

• Own and administer digital inventory booking and contract management platforms
• Manage content management and media player software vendors, holding them accountable to roadmap commitments and SLAs

Cross-Functional Coordination

• Act as the primary liaison between digital ops, IT, and sales on issues affecting digital inventory availability and delivery
• Drive resolution of booking conflicts, overbooking diagnostics, and play count discrepancies
• Coordinate with the data team on play count pipeline integrity, alerting, and reporting accuracy
• Manage project tracking and team workflows, keeping workstreams organized across markets and stakeholders

What We’re Looking For

• 5+ years of experience in programmatic ad operations, digital media operations, or a related operations role
• Hands-on experience operating programmatic exchange integrations: SSP or publisher-side experience strongly preferred over DSP or agency-side
• Demonstrated system ownership across the full lifecycle: configuration, monitoring, performance optimization, and vendor accountability
• Experience managing vendor relationships and holding partners accountable to SLAs
• Comfort working deep in technical systems: you understand how data flows between platforms and can diagnose where it breaks
• Strong project management skills with the ability to juggle multiple active workstreams across markets and vendors
• Clear communicator who can translate technical issues for non-technical stakeholders
• Proficiency with project management tools such as Asana

Nice to Have

• Familiarity with digital OOH content management or media player platforms
• Experience in a multi-market or distributed field operations environment
• Background working with data and BI tools (Tableau, Snowflake, or similar) for operational reporting