Digital Operations Manager

HNI Workplace Furnishings, LLC; Grand Rapids (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Benefits starting Day 1

Job summary

HNI Corporation is seeking a Digital Operations Manager to drive performance-driven activation strategies across transactional partners. The role leads paid media, promotions, and daily activation operations to support revenue growth and marketplace success.

You will partner with cross-functional teams to optimize spend, manage budgets, and align product launches with inventory and demand planning. This position emphasizes data-driven decisions, test-and-learn initiatives, and scalable process

Qualifications

• Bachelor's degree in business, marketing, eCommerce, or related field.
• 3+ years of experience in leading digital marketing, eCommerce, or related digital growth/strategy initiatives.
• Experience leveraging demand forecasts, sales data, and inventory metrics to support business decisions.
• Strong analytical skills with the ability to translate complex data into practical recommendations.

Responsibilities

• Activate campaigns with cross-functional teams to optimize spend and digital shelf performance.
• Manage paid media and performance activation programs aligned with growth targets.
• Develop promotional strategies and activation calendars for key business moments and product launches.
• Collaborate with performance media teams and agencies to manage budgets, pacing, and optimization across paid channels.
• Monitor revenue, conversion, ROAS, and spend efficiency; escalate risks and opportunities as needed.
• Lead demand planning and supply chain alignment with forecasting, inventory, and activation timing.

Education

Bachelor's degree in business, marketing, eCommerce, or related field

Job description

Position at HNI Workplace Furnishings

Description

HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we live, work, and gather. We pride ourselves on fostering an environment where we make a positive impact on others; upholding our beliefs in integrity, inclusion and belonging.

Position Summary

The Digital Operations Manager is responsible for executing performance-driven activation strategies that support revenue growth across the organization’s transactional partners. This role executes paid media, promotional programs, and day-to-day activation operations.

Key Responsibilities

• Partner closely with cross-functional teams to activate campaigns, optimize spend, and ensure effective execution across the digital shelf.
• Manage paid media and performance activation programs in alignment with established growth strategies and revenue targets.
• Develop and manage promotional strategies and activation calendars to support key business moments, product launches, and sales initiatives.
• Partner with performance media teams and external agencies to manage budgets, pacing, and optimization across paid channels.
• Monitor and optimize performance metrics including revenue, conversion, ROAS, and spend efficiency, escalating risks and opportunities as needed.
• Serve as an operational liaison between key stakeholders and teams aligning internal processes and systems to provide the support required to service our customers.
• Lead demand planning and supply chain teams to align forecasts, inventory availability, and activation timing in support of revenue and service-level goals.
• Monitor warehouse and product suppressions, ensuring product availability and driving continuous improvement to support eCommerce performance.
• Maintain activation of documentation, processes, and reporting to support consistency and scalability.
• Support test-and-learn initiatives across paid media, promotions, and activation tactics, applying learning to future execution.
• Prepare performance updates, insights, and recommendations for internal stakeholders.
• Collaborate with cross functional teams to align product launches, pricing, promotions, and inventory planning.
• Participate in activities as appropriate to ensure the success of the success of the organization.

Qualifications

• Bachelor's degree in business, marketing, eCommerce, or related field required.
• 3+ years of experience in leading digital marketing, eCommerce, or related digital growth/strategy initiatives required; 5 years preferred.
• Experience leveraging demand forecasts, sales data, and inventory metrics to support business decisions.
• Strong analytical skills with the ability to translate complex data into practical recommendations.

Join HNI and help drive marketplace growth by ensuring product availability, improving inventory performance, and supporting data-driven decision-making across our eCommerce business.

HNI Corporation (NYSE: HNI) is a manufacturer of workplace furnishings and building products, operating under two segments. The workplace furnishings segment is a leading global designer and provider of commercial furnishings, going to market under multiple unique brands. The residential building products segment is the nation’s leading manufacturer and marketer of hearth products. We offer benefits starting from Day 1. To learn more, visit www.HNIbenefits.com.

Company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.