DIGITAL NEWS CONTENT PRODUCER - KGNS

Gray Media; Laredo (TX); On-site; USD 42,000 - 64,000; Full time

Job summary

Gray Media's KGNS+ division seeks a content producer to craft compelling copy, video, and images for broadcast and digital platforms. You will coordinate with reporters, photographers, assignment managers and the news director to deliver timely, accurate stories across all channels.

The ideal candidate writes clearly, makes quick editorial judgments, and is tech-savvy with strong teamwork. Expect varied schedules and a fast-paced newsroom environment.

Qualifications

• Excellent writing skills, strong news judgment, and ethics are essential.
• Understanding of digital and social media strategies for audience growth.
• Adept at producing compelling content for broadcast and digital platforms.

Responsibilities

• Write and post copy daily on all platforms.
• Coordinate with newsroom staff to develop and execute stories.
• Track and review digital metrics to grow audiences and engagement.
• Be the digital voice and point person for daily and long-term projects, including breaking news.
• Ensure story selection and placement meet newsroom standards.

Skills

Excellent writing

News judgment

Ethics

Social media savvy

Education

Bachelor's degree in Broadcast Journalism or related field

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets, serving 117 full-power television markets that collectively reach about 37% of U.S. television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description

KGNS+ is looking for a content producer. The position will be responsible for creating compelling content for broadcast and digital platforms.

The content producer creates content (copy, video, and/or pictures) for all platforms while coordinating with newsroom staff, including reporters, photographers, assignment manager, and news director.

• Excellent written and oral communication skills are a must
• Solid news judgment and ability to multitask are essential
• You should be calm under pressure
• The ideal candidate would be social media- and tech-savvy
• You must be a team player with a great attitude and be available to work various schedules as needed.
• Write and post copy daily on all platforms
• Track and review digital metrics to grow audiences and engagement
• Be the "digital voice" and point person ensuring our daily and long-term projects, including special event and breaking news coverage, are multi-dimensional
• Ensure story selection and placement fit newsroom standards for vision and growth

Qualifications/Requirements

• Excellent writing skills, news judgment, and ethics
• Driven to develop original news content
• Understands digital/social media platforms and strategy
• Produces with urgency and immediacy
• Strong work ethic, organizational and leadership skills
• Integrity, accountability, teamwork
• Broadcast journalism experience, media-related bachelor's degree and clean driving record

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local nondiscrimination laws in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

KGNS-TV/Gray Media is a drug-free company