DIGITAL NEWS CONTENT CREATOR- KCRG

Gray Media, Inc.; Cedar Rapids (IA); On-site; USD 42,000 - 66,000; Full time

Job summary

KCRG-TV9, part of Gray Media, Inc., seeks a Digital News Influencer to expand the newsroom's digital reach. The role involves on-camera work for live streams and social content creation on multiple platforms. The ideal candidate is versed in ethical journalism and digital storytelling.

The position features a four-day work schedule (Thursday-Sunday) and requires adapting content for audiences across platforms while maintaining newsroom standards.

Qualifications

• Strong verbal/written communication with AP Style knowledge.
• Ability to edit video in digital formats.
• Ability to use Photoshop to create/edit graphics.
• Work well under pressure and with diverse teams.
• Strong understanding of journalistic principles.
• Balance long- and short-term projects while meeting daily deadlines.
• Proven record of digital and social media success.
• Previous newsroom experience preferred.
• Willingness to work flexible shifts and be on call.

Responsibilities

• Reformats news content to maximize reach and engagement on digital platforms.
• Position KCRG content to compete for attention on social media.
• On-camera delivery for live streams, podcasts, or social videos.
• Write AP-style news stories daily for digital platforms.
• Distribute breaking news and trending alerts.
• Ensure factual, grammatical, and legal accuracy online and uphold standards.
• Coach reporters to optimize presentation of stories on digital channels.
• Review metrics and adjust strategies accordingly.
• Collaborate with producers to integrate digital elements into newscasts.
• Create memes, videos, and graphics for social engagement.
• Use analytics to track trends for daily decisions.
• Engage with the audience on social and digital platforms.
• Monitor trends and generate story ideas from social channels.
• Plan and build site sections and features that highlight coverage.

Skills

AP Style

Video editing

Journalistic principles

Social media success

Newsroom experience

Flexible shifts

On-camera presentation

Education

Journalism/Marketing degree

Tools

Photoshop

Video editing software

Job description

KCRG-Station-Cedr Rpds,IA
501 2nd Avenue SE
Cedar Rapids, IA 52401, USA

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KCRG:

KCRG-TV9 is the most-watched and most-trusted news outlet covering Eastern Iowa, based in Cedar Rapids, Iowa's second largest city. We produce 7+ hours of live newscasts each day, stream live breaking news, sports and weather to our website and apps, and support the largest social media audience in the market.

Job Summary/Description:

KCRG-TV9, the most trusted news source in Eastern Iowa, is seeking a Digital News Influencer to help innovate and expand the newsroom's digital reach. This position is a four-day work schedule Thursday-Sunday.

This person should be comfortable appearing on camera to present content for live streams or social media reels. This ideal candidate should be very well versed in creating and sharing content on multiple social and digital platforms and have an understanding or background in ethical journalism practices.

Duties/Responsibilities include (but are not limited to) the following:

• Reformats news content to optimize reach and engagement on digital platforms
• Positions KCRG content to compete for attention and impact on social media
• Shows content on-camera for delivery in live streams, podcasts or social media videos
• Writes AP-style news stories daily for digital platforms
• Sends breaking news and trending push alerts
• Ensures factual, grammatical, and legal accuracy online and upholds the station's established journalistic standards to avoid editorial bias
• Coaches and collaborates with reporting staff to take advantage of the presentation of their stories on digital platforms
• Regularly reviews metrics and adjusts strategies accordingly
• Communicates effectively with producers to incorporate digital elements into newscasts
• Creates memes, videos, and graphics for social engagement
• Utilizes analytics to track trends in making daily decisions
• Engages with audience on social media and digital channels
• Monitors social media for current trends and potential news story ideas
• Plans and builds special site sections and features that highlight coverage, link platforms and encourage user engagement

Qualifications/Requirements:

• Strong verbal/written communication skills and knowledge of AP Style
• Ability to edit video in digital formats
• Ability to use photoshop software to create and edit graphics
• Ability to work well under pressure and well with a diverse group of people
• Strong understanding of journalistic principles
• Ability to balance the demands of both long and short-term projects while meeting daily deadlines required
• College degree in journalism, marketing or related field preferred
• Proven record of digital and social media success
• Previous experience in a professional newsroom preferred
• Willingness to work flexible shifts and be on call

KCRG-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.