Digital Merchandising/Site Manager

Renfro Brands; Winston-Salem (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Renfro Brands is seeking an experienced Digital Merchandising & Site Experience Manager to lead the day-to-day visual and commercial execution across our B2C and B2B storefronts. You will own catalog presentation, PDPs, and collection curation in Shopify Plus, working under the Director of E-Commerce.

You’ll coordinate seasonal launches, manage app integrations, track GA4 and Shopify Analytics, and support A/B testing.

Qualifications

• 2–5 years of dedicated hands-on experience in digital merchandising or ecommerce operations, specifically with Shopify or Shopify Plus.
• Experience managing product catalogs, collections, and merchandising rules.
• Familiarity with wholesale/B2B catalog structures and pricing is a plus.
• Proficient with Shopify Analytics and GA4 for performance insights.
• A/B testing and CRO tools experience preferred.

Responsibilities

• Lead hands-on merchandising and catalog execution for B2C and B2B storefronts.
• Own PDP setup, copy, imagery, and cross-sell placements.
• Coordinate seasonal launches, new arrivals, and promotional events.
• Manage Shopify Plus app integrations and theme tweaks with development support.
• Track performance metrics and generate merchandising insights.

Skills

Shopify

GA4

CRO

Data analysis

Front-end basics

Tools

Shopify Admin

Shopify Apps

GA4

Google Sheets

Job description

SUMMARYWe are seeking an experienced and detail-oriented Digital Merchandising & Site Experience Manager to lead the day-to-day visual and commercial execution across both our B2C and B2B storefronts.In this role, you bring solid, hands-on digital merchandising experience to own our daily catalog presentation, product setups, and collection curation. Working closely under the guidance and strategic direction of the Director of E-Commerce, you will also execute operational site enhancements, such as coordinating Shopify app integrations, tracking site performance metrics, and assisting with on-site A/B testing initiatives.This role is ideal for a seasoned digital merchandiser who excels at storefront execution, enjoys working in Shopify Plus and wholesale sites, and is eager to collaborate with leadership on technical optimizations and data-driven site improvements.ESSENTIAL DUTIES AND RESPONSIBILITIESFront-End Merchandising & Catalog Management (B2C & B2B)Lead the hands-on merchandising and catalog execution across both B2C and B2B storefronts, ensuring intuitive navigation, logical filter structures, and engaging collection assortments.Build, merchandise, and maintain collection pages, applying visual sorting rules and inventory-aware merchandising strategies.Own Product Detail Page (PDP) setup and optimization, ensuring accurate product copy, imagery, size charts, badges, and cross-sell/upsell placements.Coordinate seasonal product launches, new arrivals, promotional resets, and promotional events.Support B2B storefront needs, including executing tiered wholesale visibility, account-specific collections, and catalog updates.Shopify Site Operations & App Integrations (Execution & Support)Serve as the primary daily administrator in Shopify Plus, managing product tags, metafields, collections, and basic theme configurations.Work in lockstep with the Director of E-Commerce to run point on app setups and tool implementations (e.g., size & fit recommendation tools, product review widgets, search/filter enhancements) with assistance from development as needed.Spearhead practical enhancement projects, such as building out, auditing, and maintaining standardized site features across all apparel categories.Partner with external vendors or internal technical partners to test, QA, and roll out front-end site updates and theme adjustments.Analytics, Reporting & InsightsPull and compile weekly and monthly storefront performance metrics (conversion rate, top-searched terms, zero-result searches, collection click-through rates, and category revenue).Partner with the Director of E-Commerce and CX Manager to review return rate trends (specifically fit- and sizing-related returns) to identify PDP improvement opportunities.Utilize tools such as Google Analytics 4 (GA4) and Shopify Analytics to track product engagement and highlight actionable merchandising takeaways.Testing & CRO SupportBuild & manage a Conversion Rate Optimization (CRO) agenda in partnership with the Director of eCommerce.Assist in configuring and monitoring A/B test variations (e.g., testing alternate PDP layouts, size guide placements, callout badges, or collection sort rules).Help document test outcomes and learnings to assist in making data-informed site adjustments.KNOWLEDGE, SKILLS & ABILITIESEcommerce merchandising experience: 2–5 years of dedicated experience in digital merchandising, e-commerce catalog management, or online site coordination.Shopify Working Knowledge: Solid, hands-on experience working directly in Shopify or Shopify Plus (managing products, collections, tags, metafields, and app settings).B2C & B2B Understanding: Familiarity with consumer shopping behavior, along with an understanding or willingness to learn wholesale/B2B catalog structures and pricing rules.Tech-Comfortable: Enthusiastic about learning and managing site tools; comfortable QAing new app installs, troubleshooting front-end presentation issues, and collaborating with developers.Detail & Process-Oriented: Exceptional attention to detail when auditing size charts, product attributes, imagery, and promotional pricing.Data-Minded: Comfortable reviewing e-commerce dashboards (Shopify Analytics, GA4) to spot trends and inform merchandising decisions.Collaborative Mindset: Strong communication skills and a desire to partner closely with leadership while independently managing day-to-day execution deadlines.EDUCATION & EXPERIENCE2-5 years of dedicated hands-on experience in digital merchandising or ecommerce operations, specifically with Shopify or Shopify Plus.Experience within apparel, fashion, lifestyle, beauty, premium consumer goods, or another product-led consumer brand strongly preferred.PREFERRED TECHNICAL SKILLSShopify Admin & Storefront: Product setups, automated/manual collections, tags, and metafield configurations.Shopify App Integrations: Configuring and auditing apps (examples - size charts, reviews, search & filters).E-Commerce Analytics: Performance tracking via Google Analytics 4 (GA4) and Shopify Analytics.CRO & A/B Testing Support: Familiarity with testing workflows and toolsSpreadsheets & Data Auditing: Excel or Google Sheets for bulk uploads, catalog auditing, and data lookups.Front-End Basics (preferred): Light exposure to HTML, CSS, or Shopify Liquid logic.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus. Ability to move between departments to interact with others. Consistent daily attendance required; occasional off-shift support and limited travel required.WORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. Generally, will work in conditioned office environment.*The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information, or other protected characteristics. *