Digital Merchandising Coordinator

Gopuff; Concord (CA); On-site; USD 71,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

401(k) Retirement Savings Plan

HSA or FSA eligibility

Disability Insurance

Fitness Reimbursement

Employee discount & FAM Membership

Flexible PTO

Life Insurance

EAP

Job summary

Gopuff is hiring a Digital Merchandising Coordinator to optimize the online experience and drive conversion growth. You will create, launch, and test high-performing landing pages, improve user flows, and enhance site navigation across desktop and mobile.

You will work with Marketing, Creative, and Paid Media to ensure landing pages mirror campaign messaging, promos, and offers. This role focuses on data-driven optimization and rapid experimentation in a fast-paced ecommerce environment.

Qualifications

• Hands-on experience building and managing landing pages using CMS platforms or landing page builders.
• High attention to detail with an analytical mindset and strong organizational skills.
• 1–3+ years in eCommerce, digital experience, or growth/digital marketing.

Responsibilities

• Site Maintenance & Strategy: Update product listings, curate collections, and manage site navigation.
• Landing Page Development & Management: Build, publish, and maintain responsive, high-converting landing pages for paid media and campaigns.
• Site Experience & Navigation: Optimize navigation and category UX for desktop and mobile.
• Performance Optimization & Analytics: Analyze user behavior, page performance, traffic sources, and conversion funnels to identify growth opportunities.
• Promo & Coupon Setup: Create, test, and schedule promo codes and banner messaging for campaigns.
• Cross-functional Campaign Support: Collaborate with Marketing, Creative, and Paid Media to mirror campaign messaging.

Skills

Landing pages

CMS platforms

Landing page builders

Analytics

Organization

Tools

Shopify

Magento

Salesforce Commerce Cloud

Unbounce

Instapage

Webflow

Job description

The Digital Merchandising Coordinator optimizes the online experience to drive conversion growth. They are responsible for creating, launching, and continually testing high-performing landing pages, improving overall user flows, and enhancing site navigation.

What We Offer

• Medical/Dental/Vision Insurance
• 401(k) Retirement Savings Plan
• HSA or FSA eligibility
• Long and Short-Term Disability Insurance
• Fitness Reimbursement Program
• 25% employee discount & FAM Membership
• Flexible PTO
• Group Life Insurance
• EAP through AllOne Health (formerly Carebridge)

Key Responsibilities

• Site Maintenance & Strategy: Update product listings, curate collections, and manage site navigation (categories/menus).
• Landing Page Development & Management: Build, publish, and maintain responsive, high-converting landing pages for paid media, promotional campaigns, and brand initiatives.
• Site Experience & Navigation: Optimize site navigation, category UX, and key promotional areas to ensure an intuitive and seamless customer journey across desktop and mobile.
• Performance Optimization & Analytics: Analyze user behavior, landing page performance, traffic sources, and conversion funnels to continuously identify drop-off points and growth opportunities.
• Promo & Coupon Setup: Create, test, and schedule promotional codes, discount rules, and banner messaging to support marketing campaigns and sitewide sales.
• Cross-functional Campaign Support: Collaborate with Marketing, Creative, and Paid Media teams to build dedicated landing pages that closely mirror campaign messaging, ad copy, and offer structures.

Essential Skills

• Hands-on experience building and managing landing pages using CMS platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud) or landing page builders (e.g., Unbounce, Instapage, Webflow).
• High attention to detail, analytical mindset, and strong organizational skills.
• 1–3+ years in eCommerce, digital experience, or growth/digital marketing.

Compensation

• Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we’d reasonably expect to pay candidates. A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions. These ranges may be modified in the future. Exceptions may be made for exceptional individuals.
• This role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan.
• Base Salary Range: $70,500 - $75,000

At Gopuff, we know that life can be unpredictable.

Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes.

And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.

Like what you’re hearing? Then join us on Team Blue.

Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.