Digital Media Strategy and Planning Specialist
Live Nation
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Descripción de la vacante
Live Nation Entertainment is seeking a Digital Media Strategy & Planning Specialist to join the Digital Marketing team. You will help build multi-channel media plans, assist with campaign setup and QA, and coordinate with internal teams and channel partners in a fast-paced, results-driven environment.
The ideal candidate is detail-oriented, data-driven, and eager to grow into media strategy, with 2+ years in digital paid media and proficiency across major platforms such as CM360, Google Ads,
Formación
- Bachelor's degree in Marketing, Business, or related subject.
- 2+ years of experience in digital paid media (offline media a plus).
- Experience with CM360, Google Ads, SA360 and major social platforms.
- Proficiency with programmatic platforms The Trade Desk and DV360; Asana for PM.
Responsabilidades
- Develop data-driven, multi-channel digital media plans.
- Assist campaign setup, trafficking, tag management and QA.
- Collaborate with media buyers on invoicing and reporting.
- Maintain up-to-date task tracking in Asana.
- Stay informed on media trends and platform developments.
- Check AI outputs against platform data and context.
Conocimientos
Educación
Herramientas
Descripción del empleo
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
The Digital Media Strategy & Planning Specialist supports the development and execution of digital media campaigns on the Digital Marketing team. Key responsibilities include helping build multi-channel media plans, supporting campaign setup and QA, and coordinating with internal teams and channel partners in a fast-paced, results-oriented environment. This role supports individual Live Nation tour(s), a Ticketmaster category or TMS client(s). The ideal candidate is detail-oriented, curious about data, and eager to grow into media strategy.
- Assist in developing data-driven, multi-channel digital media plans (Direct, Paid Search, Social and Programmatic) using internal tools and performance data
- Support campaign setup and trafficking, including creative delivery, tag management and vendor coordination
- QA campaign launches to ensure accuracy and consistent execution across platforms
- Partner with media buyers to support campaign actualization, invoicing and reporting
- Upload third-party performance reports and support non-core reporting tasks
- Maintain up-to-date campaign task tracking in Asana
- Coordinate and track key deadlines, live dates and creative delivery timelines
- Provide timely updates and assets to internal buying teams
- Understand top-line media performance metrics and suggest optimizations
- Stay informed on media trends and platform developments relevant to our business
- Check AI and dashboard insights against platform data and tour context
- Explain in your own words what a metric means and why it moved
- Flag when AI output is missing context (e.g., on-sale timing, market nuance)
- Bachelor's degree in Marketing, Business, or related subject
- 2+ years of experience in digital paid media (offline media a plus)
- Experience with at least one major media platform or tool, such as:
- Ad Serving: Campaign Manager 360 (CM360)
- Search: Google Ads, SA360
- Social: Meta Business Manager, TikTok, Snapchat, Pinterest, X
- Programmatic: The Trade Desk, DV360
- Project Management: Asana
- Foundational knowledge of media math and the digital media landscape
- Proficiency in Microsoft Excel, including formulas, pivot tables and lookups
- Strong accuracy and attention to detail
- Comfort using AI tools and dashboards, with the judgment to check outputs before sharing
- Ability to thrive in a fast-paced, high-volume environment
- Excellent verbal and written communication skills, including across teams
- Agency experience a plus
- A passion for digital, with an active interest in online advertising and industry trends
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
- HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- WEALTH: 401(k) program with company match, stock reimbursement program
- FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
- CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- OTHERS: Volunteer time off, crowdfunding match
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardle
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