Digital Media Strategy and Planning Manager I

Live Nation; Los Angeles (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Live Nation Entertainment is seeking a Digital Media Strategy & Planning Manager I to own full-funnel digital media strategy and execution within the Digital Marketing team. You will present data-driven plans, manage direct media buying from RFP to activation, and translate performance data into actionable recommendations for tours and internal stakeholders.

The ideal candidate uses AI tools and dashboards to speed analysis, collaborates across Marketing, Analytics, and Creative teams, and

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or related field.
• 4+ years of experience in digital paid media (offline media a plus).
• Experience with direct media buying, including RFPs and vendor negotiation.
• Strong Excel and data analysis skills.
• Confident user of AI tools and data dashboards with the judgment to form recommendations.
• Excellent communication, presentation and client management skills.

Responsibilities

• Develop and present full-funnel, data-driven media strategies aligned with event goals and audience insights.
• Own the direct media buying process, from vendor RFP and negotiation through activation.
• Oversee campaign execution across platforms, ensuring delivery, pacing and performance are aligned to KPIs.
• Lead reporting strategy and partner with Analytics to generate insights and recommendations.
• Evaluate media performance, implement optimizations and inform broader strategic direction.
• Partner with Marketing, Analytics and Creative teams to align on strategy and execution.
• Mentor Specialists and Associates to scale workload and onboarding.

Skills

Excel

Data analysis

Communication

Mentoring

Client management

Education

Bachelor's degree in Marketing, Advertising, Business or related field

Tools

CM360

Google Ads

SA360

Meta Business Manager

The Trade Desk

Asana

Job description

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE ROLE

The Digital Media Strategy & Planning Manager I owns full-funnel digital media strategy and execution as part of the Digital Marketing team. This role develops and presents data-driven media plans, owns direct media buying from RFP through activation, and turns performance data into clear recommendations for tour marketers and internal stakeholders. This role supports individual Live Nation tour(s), a Ticketmaster category or TMS client(s). The ideal candidate is a strategic thinker who uses AI tools and data dashboards to move faster, brings their own judgment and point of view to every recommendation, and enjoys mentoring junior team members.

WHAT THIS ROLE WILL DO

Media Strategy, Planning & Execution

• Develop and present full-funnel, data-driven media strategies aligned with event goals and audience insights
• Own the direct media buying process, from vendor RFP and negotiation through activation
• Oversee campaign execution across platforms, ensuring delivery, pacing and performance are aligned to KPIs
• Lead reporting strategy and partner with Analytics to generate insights and recommendations
• Evaluate media performance, implement optimizations and inform broader strategic direction

Cross-Functional Collaboration

• Partner with Marketing, Analytics and Creative teams to align on strategy and execution
• Build cohesive campaigns across paid, earned and owned channels
• Contribute ideas and point of view in strategic planning sessions

Client & Stakeholder Management

• Serve as a point of contact for tour marketers, category managers and external vendors
• Communicate media performance and strategic recommendations clearly and persuasively

Team Leadership & Development

• Mentor Specialists and Associates through guidance, training and feedback
• Support onboarding of new team members and delegate tasks to scale workload

Industry & Business Insight

• Track platform changes and industry trends to surface new opportunities
• Apply knowledge of business priorities across clients, categories and tour cycles to media planning
• Provide competitive insights to internal stakeholders and clients

AI-Assisted Work & Critical Thinking

• Use AI to speed up analysis and drafts, while owning the strategic POV and the story behind the recommendation
• Test AI recommendations against benchmarks and past learnings before presenting

WHAT THIS PERSON WILL BRING

• Bachelor's degree in Marketing, Advertising, Business or a related field
• 4+ years of experience in digital paid media (offline media a plus)
• Moderate to deep experience with at least one major media platform or tool, such as: Ad Serving: Campaign Manager 360 (CM360)
• Search: Google Ads, SA360
• Social: Meta Business Manager
• Programmatic: The Trade Desk
• Project Management: Asana
• Proven ability to manage campaigns end-to-end across multiple digital platforms
• Experience with direct media buying, including RFPs and vendor negotiation
• Strong Excel and data analysis skills
• Confident user of AI tools and data dashboards, with the judgment to test outputs and form your own recommendations
• Excellent communication, presentation and client management skills
• Experience mentoring or training junior team members
• Agency experience a plus

BENEFITS & PERKS

• Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL E