Digital Media Specialist: Storytelling & Social Lead

Immanuel-Christian-School; Springfield (VA); On-site; USD 40,000 - 60,000; Full time

Job summary

Immanuel Christian School is seeking a Digital Media Specialist to tell ICS’s story through photography, videography, social media, and digital storytelling. You will manage daily social content, plan weekly posts, and develop campaigns in collaboration with the Communications Team and Directors.

The role requires flexible hours for events, with a focus on authentic, high-quality content that reflects ICS’s mission and community across school platforms.

Qualifications

• Strong understanding of social media strategy, content planning, and analytics.
• Demonstrated photography and videography skills with storytelling ability.
• Proficiency in editing and producing polished digital content.
• Ability to develop and maintain content calendars and weekly publishing schedules.

Responsibilities

• Take day-to-day ownership of ICS social media channels within the communications strategy.
• Develop weekly posting schedules and ensure social channels are current, engaging, and reflective of the school community.
• Propose and implement strategic social media campaigns from concept through completion.
• Create content plans and calendars including photography, video, graphics, captions, and timing.
• Capture and publish platform-appropriate content including photos, reels, stories, and promotional content.
• Identify stories and moments across the school to highlight in social media.
• Provide timely coverage of academics, spiritual life, athletics, arts, and events.
• Balance planned content with authentic day-to-day school life storytelling.
• Develop content that strengthens engagement with families and raises ICS awareness.
• Monitor engagement and performance; suggest adjustments and new opportunities.
• Stay current on trends, platform changes, and digital tools for ICS.

Skills

Social media strategy

Photography & videography

Editing & production

Content planning

Visual storytelling

Digital asset management

Communication & collaboration

Initiative & ownership

Organization & time management

Creativity & attention to detail

Flexibility

Professionalism & discretion

Tools

Vidigami

Job description

Immanuel Christian School is seeking a Digital Media Specialist to tell ICS’s story through photography, videography, social media, and digital storytelling. You will manage daily social content, plan weekly posts, and develop campaigns in collaboration with the Communications Team and Directors.

The role requires flexible hours for events, with a focus on authentic, high-quality content that reflects ICS’s mission and community across school platforms.